AppleThink different
Introduction
Apple Inc., (formerly Apple Computer, Inc.) is an
American multinational corporation with a focus on
designin...
Founded :
Incorporated : January 3rd,1977
Headquarters :
CEO
Founders :
Industry :
Company Founders
Steve jobs
History of APPLE
Apple’s history starts with the story of two young and
exceptional people who began builting a computer i...
Apple Has Been Created In 1976 By Steve Jobs, Steve
Wozniak And Ronald Wayne In Cupertino, California. They
all left ATARI...
Does anyone know
why Apple is called Apple?
• It's Because It Was Steve Jobs' Favorite Fruit As His
DietWas Purely Fruit A...
APPLE
1975
Ron Wayne
1977
Rob Janoff
1997
Steve Jobs
2006
The first logo of
APPLE
On April 1, 1976, Apple was born. The name “Apple Computer”
was chosen.
“ To become the world
wide leader in computer
and mp3 player sales. ”
Mission Statement:
“Apple is committed to bringing the best
personal computing experience to students,
educators, creative...
Apple’s first slogan, “Byte into an Apple”, was coined
in the late 1970s.From 1997-2002. Apple used the slogan
“Think Diff...
Apple II, 1977)
Apple III, 1980
Lisa,1983
MAC,1984
Power Book
(1st laptop ,1991)
Focus On Education
Various product
cycle
...
Recent Acquisitions
On 20th December 2011, acquired
Anobit for $390 million
August 1, 2011, Apple acquired C3
Technologies...
“ You can create more than any other
consumer electronic company.”
“Funny, brilliant, relaxed co-workers and
modern, spaci...
Apple evokes a loyalty from its workers that
information only leaves its campus when Steve
Jobs takes the stage to unveil ...
"Apple takes working conditions very, very seriously. …We care about every worker. …No
one in our industry is doing more t...
APPLE RETAIL STORES
Stores and services
Apple Store (online)
App Store
Certifications
Game Center
iAd
iBookstore
iTunes Store
iWork.com
iCloud
• Since May 2010, Apple has opened 424 stores, being 264 in USA.
Apple Stores
Apple Store in Nova Iorque Apple Store inTóq...
Success of Apple Brand
Fresh and Imaginative way of thinking
Winning combination
Great style and design
Great strategy
Inn...
Leadership Styles
Bill Gates
Transformational Leader
Participative Style
Shared Authority
Motivator & Persuader
Moderate R...
Managerial Practices
Bill Gates
Understand limitations of oneself
Delegates things
Employee management
Organized
Understan...
Apple Inc.
Competitors &
Products line
iMac
iPod iPod Nano
iPad
Mac BookAir iPhone 4s iPhone 5s iPhone 5C
Apple Inc. Competitors
Apple has many competitors like in computers…
Apple Inc. Competitors
In smart phones industry
Apple Inc. Competitors
In iPads industry
Apple Inc.
Product Market Share
Local & International
Markets
iPod
42%
iPhone
23%
iPad
10%
AppleTV
<1%
Macintosh
Computers
25%
From Where Apple is Making Money
Global Market Share
Best Global Brands 2013
Apple
is more innovative than
SAMSUNG
Let’s see the truth…
In 2001
Apple introduced
the
i-pod
SAMSUNG
Introduced
SGH-T100
In 2007
Apple introduced the
i-phone
SAMSUNG
Introduced
SGH-J700
Before introducing
I-phone,
SAMSUNG phones
were like this…
After the revolution of
I-phone,
SAMSUNG phones
are like this…
In 2010
Apple
introduced
the
i-pad
SAMSUNG
Introduced
Galaxy Tab
Before introducing
I-pad,
SAMSUNG tab
is like this…
SAMSUNG Q1
Because of these reasons
Apple field a suit in a US court
against SAMSUNG,
Claiming that they copied
Apple’s design for it...
Let’s see
what
SAMSUNG copies
from Apple…
A rectangular product shape with all four
corners uniformly rounded
The front surface of the product
dominated by a screen surface with black
borders
Substantial black borders above
and below the screen having
roughly equal width
and
narrower black borders on either
side ...
A metallic surround framing the perimeter
of the top surface
A display of a grid of colorful square icons
with uniformly rounded corners.
A bottom row of icons set off from the
other icons and that do not change as the
pages of the user interface are viewed.
Apple claimed that SAMSUNG also imitated
Apple’s product packaging trade dress
Apple claimed that in addition to copying
Apple’s product trade dress, SAMSUNG
has also copied numerous application
icons ...
Apple claimed that SAMSUNG’s
infringement of the Apple utility
patents provided SAMSUNG with
unique functionality for its ...
Apple claims SAMSUNG has
infringed the Method of apparatus
for displaying information during
an instant messaging session
Apple claimed that SAMSUNG’s USB cables are a
clear knock-off of Apple’s designs.
Apple claimed that power adapters used for
SAMSUNG’s smartphones, which are almost an
exact replica of Apple’s USB power a...
And….
Finally
The jury ordered
Samsung to pay Apple
$1.05 billion
According to my opinion…
Apple
is more innovative than
SAMSUNG
SWOT ANALYSIS...
Strengths
 Well recognized ,product differentiation unique design, easy to use
products
 4th largest player in the globa...
 Patent infringement lawsuit may affect financial
condition and operating results
 Product recalls, defects may harm rep...
Opportunities
 Strong growth in smartphone and tablet markets to boost Apple’s revenues
 Robust outlook for mobile adver...
Threats
 Rising popularity of Google Android may affect its market share
 350,000 Android smartphones are activated dail...
Where apple stands now?
THE WORLD’S MOST INNOVATIVE COMPANIES
APPLE
TWITTER
FACEBOOK
NISSAN
GROUPON
GOOGLE
DRAWING INFORMATION INDUSTRY
NETFLIX
ZY...
World’s most reputed it companies
• Apple
• Google
• Microsoft
The consumer electronics industry outlook
Samsung
Hewlett-Packard (HP)
Sony
LG
Toshiba
Nokia
Panasonic
Apple
Microsoft
Dell
Role of Decider
Person in family who have knowledge of Apple Products i.e. commonly
younger ones
Role of Buyer
Person who ...
Apple 1
Apple 2
Apple 3
Apple lisa
Macintosh
Macintosh SE/30
Power book 100
Message pad & newton os
Quick take
Power macintosh 9500
Network Server
20th anniversary mac
I mac
Power mac G4 cube
Apple flat panels
Power book G4
Ipod
I mac LCD
Mac mini
Mac book pro
I touch
I phone
I pad
Mac book air
• Unique Features and characteristics
• Commands Premium Price
• High Customer Service
• Superior Quality
• Prestige
• Rap...
Marketing
Apple adopts Four P’s ;
1. Product
2. Price
3. Place
4. Promotion
Apple Inc’s product strategy is:
•Supply superior ease-to-use
•Seamless integration
•Innovative industrial design
Two main...
o Distribution:
oSales Force
oThird party wholesale
o Distribution Channels:
•Resellers
•Large distribution
•On line store...
Promotional techniques
“Test drive a Mac”
iPod as contemporary art
Celebrity involvement
ADVERTISMENT
Promotion
For Company:
More number of retail stores for easy access
Continuous innovation to expand
Lowering the cost of products an...
Stay Hungry, Stay Foolish.
Think Different
Apple 2 VASANNA DO U DARE TO CHOOSE MY TOPIC
Apple 2 VASANNA DO U DARE TO CHOOSE MY TOPIC
Apple 2 VASANNA DO U DARE TO CHOOSE MY TOPIC
Apple 2 VASANNA DO U DARE TO CHOOSE MY TOPIC
Apple 2 VASANNA DO U DARE TO CHOOSE MY TOPIC
Apple 2 VASANNA DO U DARE TO CHOOSE MY TOPIC
Apple 2 VASANNA DO U DARE TO CHOOSE MY TOPIC
Apple 2 VASANNA DO U DARE TO CHOOSE MY TOPIC
Apple 2 VASANNA DO U DARE TO CHOOSE MY TOPIC
Apple 2 VASANNA DO U DARE TO CHOOSE MY TOPIC
Apple 2 VASANNA DO U DARE TO CHOOSE MY TOPIC
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Apple 2 VASANNA DO U DARE TO CHOOSE MY TOPIC

  1. 1. AppleThink different
  2. 2. Introduction Apple Inc., (formerly Apple Computer, Inc.) is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products.
  3. 3. Founded : Incorporated : January 3rd,1977 Headquarters : CEO Founders : Industry :
  4. 4. Company Founders Steve jobs
  5. 5. History of APPLE Apple’s history starts with the story of two young and exceptional people who began builting a computer in their garage and launched the microcomputer revolution. it’s the story of two `Staves’ :
  6. 6. Apple Has Been Created In 1976 By Steve Jobs, Steve Wozniak And Ronald Wayne In Cupertino, California. They all left ATARI computers to create their own company. Apple’s first Headquarter was the Job’s parents garage where Jobs and Wozniak design their first computer kit : the Apple 1. Garage of Steve jobs’ parents’ home in Los Altos , California
  7. 7. Does anyone know why Apple is called Apple? • It's Because It Was Steve Jobs' Favorite Fruit As His DietWas Purely Fruit AtTheTime. • Woz Couldn't Think Of A Better Name, And Jobs Joked That It Got Apple Ahead Of Atari In The Phonebook.
  8. 8. APPLE 1975 Ron Wayne 1977 Rob Janoff 1997 Steve Jobs 2006
  9. 9. The first logo of APPLE On April 1, 1976, Apple was born. The name “Apple Computer” was chosen.
  10. 10. “ To become the world wide leader in computer and mp3 player sales. ”
  11. 11. Mission Statement: “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.”
  12. 12. Apple’s first slogan, “Byte into an Apple”, was coined in the late 1970s.From 1997-2002. Apple used the slogan “Think Different” in advertising campaigns. Although the slogan has been retired .it is still closely associated with Apple. Apple also has slogans for specific product lines – for example, “I think, therefore imac” was used in 1998 to promote the imac and “say hello to iphone” has been used in iphone advertisements.
  13. 13. Apple II, 1977) Apple III, 1980 Lisa,1983 MAC,1984 Power Book (1st laptop ,1991) Focus On Education Various product cycle iMac,1998 iPods (2001) Mac pro, 2004 Adding values Mac book Air-worlds 1st slimmest notebook,2006 i-pad, 2010 Apple tv, 2007 i-phone,2007
  14. 14. Recent Acquisitions On 20th December 2011, acquired Anobit for $390 million August 1, 2011, Apple acquired C3 Technologies US$267 February 23, 2012, acquired Chomp for US$50 million
  15. 15. “ You can create more than any other consumer electronic company.” “Funny, brilliant, relaxed co-workers and modern, spacious, beautiful offices filled with comfortable couches and huge picture windows make work time a pleasure.” "There's a passion for products and attention to the most minute details," posted a Mac specialist.
  16. 16. Apple evokes a loyalty from its workers that information only leaves its campus when Steve Jobs takes the stage to unveil it. Secrecy at Apple is not just the prevailing communication strategy, but it is baked in to their corporate culture.
  17. 17. "Apple takes working conditions very, very seriously. …We care about every worker. …No one in our industry is doing more to improve working conditions than Apple." —Tim Cook, CEO,Apple Sweatshop (Labor Problem)
  18. 18. APPLE RETAIL STORES
  19. 19. Stores and services Apple Store (online) App Store Certifications Game Center iAd iBookstore iTunes Store iWork.com iCloud
  20. 20. • Since May 2010, Apple has opened 424 stores, being 264 in USA. Apple Stores Apple Store in Nova Iorque Apple Store inTóquio
  21. 21. Success of Apple Brand Fresh and Imaginative way of thinking Winning combination Great style and design Great strategy Innovative marketing Sleek and enticing communication
  22. 22. Leadership Styles Bill Gates Transformational Leader Participative Style Shared Authority Motivator & Persuader Moderate RiskTaker Steve Jobs Average Leader Autocratic Style Centralized Authority Highly Innovative High RiskTaker
  23. 23. Managerial Practices Bill Gates Understand limitations of oneself Delegates things Employee management Organized Understands needs Steve Jobs Dictatorial demanding Can’t anticipate threat Overconfident &Tactical Learns from mistakes
  24. 24. Apple Inc. Competitors & Products line
  25. 25. iMac iPod iPod Nano iPad Mac BookAir iPhone 4s iPhone 5s iPhone 5C
  26. 26. Apple Inc. Competitors Apple has many competitors like in computers…
  27. 27. Apple Inc. Competitors In smart phones industry
  28. 28. Apple Inc. Competitors In iPads industry
  29. 29. Apple Inc. Product Market Share Local & International Markets
  30. 30. iPod 42% iPhone 23% iPad 10% AppleTV <1% Macintosh Computers 25% From Where Apple is Making Money
  31. 31. Global Market Share
  32. 32. Best Global Brands 2013
  33. 33. Apple is more innovative than SAMSUNG
  34. 34. Let’s see the truth…
  35. 35. In 2001
  36. 36. Apple introduced the i-pod
  37. 37. SAMSUNG Introduced SGH-T100
  38. 38. In 2007
  39. 39. Apple introduced the i-phone
  40. 40. SAMSUNG Introduced SGH-J700
  41. 41. Before introducing I-phone, SAMSUNG phones were like this…
  42. 42. After the revolution of I-phone, SAMSUNG phones are like this…
  43. 43. In 2010
  44. 44. Apple introduced the i-pad
  45. 45. SAMSUNG Introduced Galaxy Tab
  46. 46. Before introducing I-pad, SAMSUNG tab is like this…
  47. 47. SAMSUNG Q1
  48. 48. Because of these reasons Apple field a suit in a US court against SAMSUNG, Claiming that they copied Apple’s design for its Galaxy Phones.
  49. 49. Let’s see what SAMSUNG copies from Apple…
  50. 50. A rectangular product shape with all four corners uniformly rounded
  51. 51. The front surface of the product dominated by a screen surface with black borders
  52. 52. Substantial black borders above and below the screen having roughly equal width and narrower black borders on either side of the screen having roughly equal width
  53. 53. A metallic surround framing the perimeter of the top surface
  54. 54. A display of a grid of colorful square icons with uniformly rounded corners.
  55. 55. A bottom row of icons set off from the other icons and that do not change as the pages of the user interface are viewed.
  56. 56. Apple claimed that SAMSUNG also imitated Apple’s product packaging trade dress
  57. 57. Apple claimed that in addition to copying Apple’s product trade dress, SAMSUNG has also copied numerous application icons in which apple had valid trademark rights as shown below.
  58. 58. Apple claimed that SAMSUNG’s infringement of the Apple utility patents provided SAMSUNG with unique functionality for its product that was the result of Apple’s innovation, and not SAMSUNG’s.
  59. 59. Apple claims SAMSUNG has infringed the Method of apparatus for displaying information during an instant messaging session
  60. 60. Apple claimed that SAMSUNG’s USB cables are a clear knock-off of Apple’s designs.
  61. 61. Apple claimed that power adapters used for SAMSUNG’s smartphones, which are almost an exact replica of Apple’s USB power adapters
  62. 62. And….
  63. 63. Finally The jury ordered Samsung to pay Apple $1.05 billion
  64. 64. According to my opinion…
  65. 65. Apple is more innovative than SAMSUNG
  66. 66. SWOT ANALYSIS...
  67. 67. Strengths  Well recognized ,product differentiation unique design, easy to use products  4th largest player in the global mobile phone market  Strong brand image, Brand stability ,High brand loyalty  Powerfully financial performance  Focused R&D driving innovation Holds 5% market share in mobile phone market  18.5% market share of global smartphone market  Complete hardware/software package
  68. 68.  Patent infringement lawsuit may affect financial condition and operating results  Product recalls, defects may harm reputation and as significant warranty and other expenses  2010, antennae problems in iPhone 4- replacements free of charge Weaknesses
  69. 69. Opportunities  Strong growth in smartphone and tablet markets to boost Apple’s revenues  Robust outlook for mobile advertising market provides growth opportunity  Shipment of smartphones expected to be 850 million by the end of 2013  iPhone business continues to increases  Strongest player in mobile apps market (350,000 apps)  Mobile advertising market is forecast to reach approximately $25 billion by 2015  Increasing demand of online music and other like cloud based services.
  70. 70. Threats  Rising popularity of Google Android may affect its market share  350,000 Android smartphones are activated daily, 150,000 iPhone activated daily  Steve Job’s was innovative and a visionary for Apple. His death has started affecting further developments in Apple  Very reliant on specific suppliers and component providers  Intense competition  Highly dependent on consumer purchases
  71. 71. Where apple stands now?
  72. 72. THE WORLD’S MOST INNOVATIVE COMPANIES APPLE TWITTER FACEBOOK NISSAN GROUPON GOOGLE DRAWING INFORMATION INDUSTRY NETFLIX ZYNGA EPOCRATES
  73. 73. World’s most reputed it companies • Apple • Google • Microsoft
  74. 74. The consumer electronics industry outlook Samsung Hewlett-Packard (HP) Sony LG Toshiba Nokia Panasonic Apple Microsoft Dell
  75. 75. Role of Decider Person in family who have knowledge of Apple Products i.e. commonly younger ones Role of Buyer Person who have ability of purchasingApple Products Role of Influencer Little role of influencer because Apple Products are Expensive Role of User A User have a urge to use Apple Products because of innovative technology
  76. 76. Apple 1 Apple 2
  77. 77. Apple 3 Apple lisa
  78. 78. Macintosh Macintosh SE/30
  79. 79. Power book 100 Message pad & newton os
  80. 80. Quick take Power macintosh 9500
  81. 81. Network Server 20th anniversary mac
  82. 82. I mac Power mac G4 cube
  83. 83. Apple flat panels Power book G4
  84. 84. Ipod I mac LCD
  85. 85. Mac mini Mac book pro
  86. 86. I touch I phone
  87. 87. I pad Mac book air
  88. 88. • Unique Features and characteristics • Commands Premium Price • High Customer Service • Superior Quality • Prestige • Rapid Innovation
  89. 89. Marketing Apple adopts Four P’s ; 1. Product 2. Price 3. Place 4. Promotion
  90. 90. Apple Inc’s product strategy is: •Supply superior ease-to-use •Seamless integration •Innovative industrial design Two main types of products: Hardware oPersonal computers oPortable devices(i-pod’s,ipad’s..etc) Software oiTunes oFinal Cut Pro oLogic Studio(and lot more software concerned in every aspects of work) Product
  91. 91. o Distribution: oSales Force oThird party wholesale o Distribution Channels: •Resellers •Large distribution •On line stores •No Franchises(in INDIA reliance digital store sells APPLE products) • Value based pricing model • Variable pricing for iTunes • Fixed pricing over all
  92. 92. Promotional techniques “Test drive a Mac” iPod as contemporary art Celebrity involvement ADVERTISMENT Promotion
  93. 93. For Company: More number of retail stores for easy access Continuous innovation to expand Lowering the cost of products and maintaining the same quality standard. For Others: Do not compromise on price for quality Choose the products based on individual needs Be unique and different. Recommendation
  94. 94. Stay Hungry, Stay Foolish. Think Different

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