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Importance of Web Promotion - SEO


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Importance of Search Engine Optimisation.By Charlotte Brookes from V8Media.

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Importance of Web Promotion - SEO

  1. 1. The Importance Of Web Promotion By Charlotte Brookes
  2. 2. What IS Website Promotion? Search Engine Optimisation ( SEO ) or Website Promotion is the process of improving the volume of quality traffic from search engines, via organic listings to your website.
  3. 3. Search Stats 93% of all online searches begin with Search Engines Only 7% of users look past the first three pages of search engines 88% of all UK Internet users choose Google Whilst Yahoo usage has dropped 13% in the last year Of those asked, a huge 81% of companies use Twitter too to market themselves 78% use Facebook as their main social media output
  4. 4. Search Engine Domination
  5. 5. Organic v’s Paid Search Results
  6. 6. Paid Listings Organic Listings
  7. 7. Paid Listings <ul><li>Pros: </li></ul><ul><li>You can receive very quick results </li></ul><ul><li>You can control the wording of your result </li></ul><ul><li>You can control your ranking </li></ul><ul><li>Cons: </li></ul><ul><li>You may not get as many click-throughs </li></ul><ul><li>Paid listings may be expensive (although this can be controlled) </li></ul><ul><li>The end result will depend of budget </li></ul>
  8. 8. Organic Listings <ul><li>Pros: </li></ul><ul><li>There is no cost per click involved </li></ul><ul><li>Organic listings are clicked aprox 75% more </li></ul><ul><li>These listings will last more than paid listings </li></ul><ul><li>Cons: </li></ul><ul><li>This process is a long and continuous process </li></ul><ul><li>You do not have total control over text displayed on result </li></ul>
  9. 9. So Why Does SEO Matter? SEO matters because … It improves the odds of someone finding your company online Online visibility can improve credibility and brand awareness It can put you in front of people looking for your product or service You can gain targeted traffic to your website It shows people ‘ You mean business ’ if you have put the work in to get you there It’s affordable ! Compare a Pay Per Click package that costs anything from 10p - £25 pc for example, £720 for a year is a good price!
  10. 10. It’s Not Just SEO … <ul><li>There are also social media outputs to consider too … </li></ul>
  11. 11. Summary <ul><li>SEO isn’t just a quick fire solution. It takes time and patience. </li></ul><ul><li>SEO can hugely improve your website traffic flow. </li></ul><ul><li>SEO is affordable compared to other marketing stratagies. </li></ul><ul><li>SEO can be attacked from a number of angles… </li></ul><ul><li>Be Original! Be ahead! Be the Best! </li></ul>
  12. 12. Thank You