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Designing a great email
Julian Peterson, Marketing & Online Director, Time Out
• How to improve your response through design
• Basic, tips and tricks
• Case study – Time Out Sydney
Why, what and how?
• Why do users subscribe to your email?
• What are you trying to achieve?
• How often do you want to send and what
resources do you have?
Keeping people interested
• Do you have enough to keep them
interested?
• If not, what other content could you
borrow?
Subject line
• Special offer for you
• Special offer for you!!!!
• SPECIAL OFFER FOR YOU!!!
• HELLO!
• Spam filters
Design – trust text
Clearly branded ?
Spend time on design
Spend time on design
Plan ahead
Time Out Sydney
• 30,000 active subscribers
• Open rates of 30% plus
• Click Through Rate – up to 56%
Read your reports – who opened?
Read your reports – what did
they read?
Ask questions

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