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  1. 1. NATARAJ Pencils
  2. 2. About company• Hindustan Pencils is the largest pencilmanufacturing company in India.• Hindustan Pencils Limited is the largest PrimarySchool Stationery manufacturing company in India.Established in 1958.•Grows its own trees for pencil manufacturing.•Products of high qualityEnvironment Policy:•Constant effort in improving processes andmaximizing utilization of inputs.•Non-toxic ingredients
  3. 3. Product Brief•NATARAJ a brand name•Maximum usage at every level•People’s trust•Unique quality
  4. 4. Target User1.Children ( age group of 5 to 10 years )2.Carpenters and workers
  5. 5. •Children of 5 to 10 year age group• Fun Loving• Creative• Innovative• Explorative• Receptive• Games• Strong Preference• Energetic
  6. 6. Color Pallate
  7. 7. Green Stands Out• Generally kids are attracted to bright and attractive colorsand since we are working around how children perceivecolors for different emotions I chose green as it falls in thesame palate.• The reason behind using green as our primary inspiration isto make coming generation specially childrens sensitiveabout natural environment that surround’s them.
  8. 8. •Carpenters and Workers•Measurement•Calculation•Conceptualization•Tools•Observation•Material Knowledge•Ergonomics Skill•Wood Colors•Calculative•Simple
  9. 9. The shiny solution• While selecting the pallete of colors for this particularpencil, that is meant to be used by layman, carpentersand workers we had two main considerations n ourmind.•The two main points that we have taken care of are:1. The bright color used makes the pencil visible in low lighting conditions.2. The scale provided over the pencils allows them to make judgment regarding measurement very fast.