Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

UXSG#2 Keynote Presentation

781 views

Published on

Jason Pollard - We're gettiing closer

Published in: Design, Business, Technology
  • Be the first to comment

UXSG#2 Keynote Presentation

  1. 1. We’re getting closer The impact of technology on retail brand experience 1 / The impact of technology on retail brand experience / Jason Pollard
  2. 2. The impact of technology on retail brand experience 2 / The impact of technology on retail brand experience / Jason Pollard
  3. 3. Traditional retail experience AWARENESS RETAIL EXPERIENCE STORE 3 / The impact of technology on retail brand experience / Jason Pollard
  4. 4. AWARENESS RETAIL EXPERIENCE Personal + Retail Personal + Retail Developing retail experience Omnichannel retailing STORE 4 / The impact of technology on retail brand experience / Jason Pollard
  5. 5. AWARENESS RETAIL EXPERIENCE Personal + Retail Personal + Retail Developing retail experience Constant connectivity STORE 5 / The impact of technology on retail brand experience / Jason Pollard
  6. 6. AWARENESS RETAIL EXPERIENCE Personal + Retail Coming soon to a TV near you Personal + Retail Developing retail experience STORE 6 / The impact of technology on retail brand experience / Jason Pollard
  7. 7. Selling ideas (brand experience) Selling goods What does this mean to retail? 7 / The impact of technology on retail brand experience / Jason Pollard
  8. 8. Benefit Try on before buying online What does this mean to retail? 8 / The impact of technology on retail brand experience / Jason Pollard
  9. 9. What does this mean to retail? 9 / The impact of technology on retail brand experience / Jason Pollard
  10. 10. “For its first store in the United States, Samsung, the South Korean electronics company, took an unconventional route: it refused to sell anything. Having leased 10,000sqft, or 929sqm, of astoundingly expensive real estate in midtown Manhattan, it instead incouraged customers to commune with its products - to check e-mail on Samsung computers, watch reality shows on Samsung flat-screen televisions and make long-distance calls on Samsung cellphones. Samsung called the new concept an ’experience store’, and despite fears from the shopping centre’s owners that it would become a costly nap room for New York’s huddled masses, the idea has caught fire. No shopping, only loitering What does this mean to retail? 10 / The impact of technology on retail brand experience / Jason Pollard
  11. 11. What does this mean to retail? Benefit Convenient convenience 11 / The impact of technology on retail brand experience / Jason Pollard
  12. 12. What does this mean to retail? Benefit Shop straight from your magazine 12 / The impact of technology on retail brand experience / Jason Pollard
  13. 13. What does this mean to retail? 13 / The impact of technology on retail brand experience / Jason Pollard
  14. 14. What does this mean to retail? 14 / The impact of technology on retail brand experience / Jason Pollard
  15. 15. What does this mean to retail? 15 / The impact of technology on retail brand experience / Jason Pollard
  16. 16. It also means we can capture the imagination of our audience like never before... 16 / The impact of technology on retail brand experience / Jason Pollard
  17. 17. What does this mean to customers? HAVE TO GO Compare Opinion Price Availability Features Promotions Rational 17 / The impact of technology on retail brand experience / Jason Pollard
  18. 18. What does this mean to customers? HAVE TO GO Compare Opinion Price Availability Features Promotions WANT TO GO Touch / Play / Try Personalisation Conversation Reassurance Negotiation Rational Emotional 18 / The impact of technology on retail brand experience / Jason Pollard
  19. 19. CUSTOMER Customers are smarter and more empowered, with instant access to information anywhere They therefore, have less need to go to store. When they do they expect more. What does this mean to customers? 19 / The impact of technology on retail brand experience / Jason Pollard
  20. 20. CUSTOMER BRAND Customers are smarter and more empowered, with instant access to information anywhere They therefore, have less need to go to store. When they do they expect more. As shopping becomes even more of a leisure activity Brands will have to seek creative and exciting ways to engage with their audience. What does this mean to customers? 20 / The impact of technology on retail brand experience / Jason Pollard
  21. 21. The single biggest opportunity to forge customer relationships... What does this mean for retail brands? 21 / The impact of technology on retail brand experience / Jason Pollard
  22. 22. ... is to give memorable store experiences The single biggest opportunity to forge customer relationships... What does this mean for retail brands? 22 / The impact of technology on retail brand experience / Jason Pollard
  23. 23. How we are getting closer... 23 / The impact of technology on retail brand experience / Jason Pollard
  24. 24. 24 / The impact of technology on retail brand experience / Jason Pollard
  25. 25. I am not the same as 23% of your customers 25 / The impact of technology on retail brand experience / Jason Pollard
  26. 26. Respect me Know me and how I live Give me what I need Allow me to choose 26 / The impact of technology on retail brand experience / Jason Pollard
  27. 27. WARRIOR BUSINESSMAN ACCOUNTANT HUSBAND VOLUNTEER GENIUS MENTOR MUSICIAN TEACHER 27 / The impact of technology on retail brand experience / Jason Pollard
  28. 28. BUSINESSMAN COMPOSER SUPERHERO ARTIST FATHER FRIEND MENTOR FILM MAKER STUDENT 28 / The impact of technology on retail brand experience / Jason Pollard
  29. 29. Everyday people do remarkable things powered by 29 / The impact of technology on retail brand experience / Jason Pollard
  30. 30. 30 / The impact of technology on retail brand experience / Jason Pollard
  31. 31. 31 / The impact of technology on retail brand experience / Jason Pollard
  32. 32. 32 / The impact of technology on retail brand experience / Jason Pollard
  33. 33. 33 / The impact of technology on retail brand experience / Jason Pollard
  34. 34. 34 / The impact of technology on retail brand experience / Jason Pollard
  35. 35. 35 / The impact of technology on retail brand experience / Jason Pollard
  36. 36. 36 / The impact of technology on retail brand experience / Jason Pollard
  37. 37. 37 / The impact of technology on retail brand experience / Jason Pollard
  38. 38. 38 / The impact of technology on retail brand experience / Jason Pollard
  39. 39. 39 / The impact of technology on retail brand experience / Jason Pollard
  40. 40. 40 / The impact of technology on retail brand experience / Jason Pollard
  41. 41. 41 / The impact of technology on retail brand experience / Jason Pollard
  42. 42. 42 / The impact of technology on retail brand experience / Jason Pollard
  43. 43. 43 / The impact of technology on retail brand experience / Jason Pollard
  44. 44. 44 / The impact of technology on retail brand experience / Jason Pollard
  45. 45. 45 / The impact of technology on retail brand experience / Jason Pollard
  46. 46. 46 / The impact of technology on retail brand experience / Jason Pollard
  47. 47. 47 / The impact of technology on retail brand experience / Jason Pollard
  48. 48. Thank you 48 / The impact of technology on retail brand experience / Jason Pollard

×