UXSG#2 Workshop

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Jason Pollard - Workshop to design a... you tell me

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UXSG#2 Workshop

  1. 1. 1 Public Design Group About us Our workshop
  2. 2. 2 Public Design Group About us Agenda Introduction Sorting Warmup/Hello Briefing Working (3-5pm) Selling/assessing Close 10 15 15 20 120 45 15
  3. 3. 3 Public Design Group About us Introduction SUCCESSFUL RETAIL DESIGNBUSINESS OPPORTUNITY What is the future market direction? CUSTOMER NEEDS Who are your real customers? What are their needs and aspirations? BRAND How will the brand accommodate their needs? 1 2 3
  4. 4. 4 Public Design Group About us Introduction BUSINESS OPPORTUNITY To have loyal customers CUSTOMER NEEDS Regular gym goers They need motivation to stay BRAND Building trust through encouragement then challenging customers to the next level 1 2 3
  5. 5. 5 Public Design Group About us Case study Virgin Active Encourage Challenge
  6. 6. 6 Public Design Group About us Case study Virgin Active The results French’s Forest filled to capacity within a month of opening in December 2008. There are now three others operating in Pitt Street Mall, Bourke Street Melbourne and Norwest.
  7. 7. 7 Public Design Group About us The sorting office... 1
  8. 8. 8 Public Design Group About us The sorting office... 1 Who are you?
  9. 9. 8 Public Design Group About us The sorting office... 1 Who are you? Thanks for coming!
  10. 10. 9 Public Design Group About us The sorting office... 1 1 •Snrexec+Academics= 14 2 •Direct,Leaders,managers= 18 3 •UXconsult/princ/res+ HR/busdev/softdevel= 12 4 •UXcreatives+CD Graphic/visual+ freelanceartist= 13 total 57
  11. 11. 10 Public Design Group About us 7 teams of 7 and 1 team of 8 (orthereabouts)
  12. 12. 11 Public Design Group About us Doanyofyouknoweachother?
  13. 13. 12 Public Design Group About us Warm up... Inhibitions-Thaeabilitytocommunicatingbadideas Youranimal-2minutesdrawingfor30secondstalk Prize...
  14. 14. 13 Public Design Group About us Briefing Exploretheprocesswehavediscussedtodesigna revolutionarynewbrandexperiencefor.... Remember,thebusinessopportunityisagiven,asisthebrand, thisisaboutunderstandinghowthebrandcanmeetthe customersneedsinanygivensituation. Customer needs Brand
  15. 15. 14 Public Design Group About us Briefing Exploretheprocesswehavediscussedtodesigna revolutionarynewbrandexperiencefor.... Remember,thebusinessopportunityisagiven,asisthebrand, thisisaboutunderstandinghowthebrandcanmeetthe customersneedsinanygivensituation. Customer needs Brand = Retailbrandexperience
  16. 16. 15 Public Design Group About us Briefing Carsales Airline Lingerie& underwear Fastfood
  17. 17. 16 Public Design Group About us Carsales Airline Lingerie& underwear Fastfood Macdonalds WWF SwissArmy NIKE Briefing
  18. 18. 17 Public Design Group About us Carsales Airline Lingerie& underwear Fastfood Macdonalds WWF SwissArmy NIKE Briefing 1,2 3,4 5,6 7,8
  19. 19. 18 Public Design Group About us Briefing Odd numbersoverhere Even numbersoverthere Intheoryyourteamshouldwork sointhespiritofcollaboration...
  20. 20. 19 Public Design Group About us Category Whoarethey? Whataretheirneeds? Whatdoesthebranddo? Howcanitmeettheirneeds? 1 2 3 Process Customer needs Brand = Retail brand experience
  21. 21. 20 Public Design Group About us Selling Odd numbersfirst...
  22. 22. 21 Public Design Group About us Close

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