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Behavioural insights (BI) helps us understand human behaviour and decision making. We know from our own lives that we often fail to do what’s best for us, despite our good intentions – whether it be exercising more, saving money or eating healthily. We can use this understanding of how humans actually behave in everyday life to help people make better decisions for themselves and society.
This session will introduce participants to the evidence from the behavioural sciences and the key methods for designing and evaluating behavioural interventions.