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A L M O S T E V E RY T H I N G I ’ V E
L E A R N E D F R O M 5 Y E A R S O F
L E A N U X
J E F F G O T H E L F | | J E F F...
@ J B O O G I E
A G I L E + U X = H E A R T B R E A K
T W O S O U L S A D R I F T I N A N O C E A N O F P R O C E S S A N ...
_ _3
@ J B O O G I E
5 Y E A R S A G O …
T H E P O S T T H A T S TA R T E D I T A L L
@ J B O O G I E
L E A N U X A L L T H E TA L K S
W H I C H L E D T O T H I S
@ J B O O G I E
L E A N U X - T H E B O O K !
W H I C H L E D T O T H I S
@ J B O O G I E
L E A N U X - T H E M U S I C A L !
W H I C H L E D T O T H I S
@ J B O O G I E
L E A N U X - T H E H A S H TA G !
W H I C H L E D T O T H I S
#leanux
@ J B O O G I E
M E . O N A I R P L A N E S . A L O T.
W H I C H L E D T O T H I S
@ J B O O G I E
T W O T H I N G S E M E R G E D
@ J B O O G I E
D E S I G N H A S T O C H A N G E
W E L E A R N E D 2 T H I N G S
@ J B O O G I E
P R O D U C T D E V E L O P M E N T H A S T O C H A N G E
W E L E A R N E D 2 T H I N G S
@ J B O O G I E
L E A N U X I S A G I L E U X
L E T ’ S G E T T H I S O U T O F T H E WA Y E A R LY
@ J B O O G I E
3 B I G L E A R N I N G S F O R D E S I G N
@ J B O O G I E
A R T I FA C T S N O T A R C H I V E S
D E L I V E R A B L E S A R E T E M P O R A RY
@ J B O O G I E
R A D I C A L T R A N S PA R E N C Y
T H E R E A R E N O S E C R E T S
@ J B O O G I E
I N F O R M A L I N S T E A D O F I N T E R R O G AT I O N
C O N V E R S A T I O N S A S C O R E C O M M U...
@ J B O O G I E
3 B I G L E A R N I N G S F O R P R O D U C T D E V E L O P M E N T
@ J B O O G I E
N O O N E WA S A S K I N G , “ S O W H AT ? ”
T E A M S W E R E S H I P P I N G F E A T U R E S
@ J B O O G I E
C O N T I N U O U S L E A R N I N G
T H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R...
@ J B O O G I E
C O N T I N U O U S C O N V E R S AT I O N
Ship
SenseRespond
@ J B O O G I E
T H E O R G A N I Z AT I O N H A S T O S H I F T
M O S T I M P O R TA N T …
@ J B O O G I E
H U M I L I T Y
N E W T O O L S , N E W WA Y S O F T H I N K I N G
@ J B O O G I E
H O W M A N Y O F Y O U R U N A N D , W H I L E
Y O U ’ R E R U N N I N G , PA U S E , TA K E P H O T O S
...
@ J B O O G I E
T H AT ’ S A S I N I N E !
A D D P H O T O S W H I L E Y O U R U N ?
@ J B O O G I E
Y O U R U N PA S T T H I N G S
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E
Y O U R U N PA S T S C E N E RY
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E
@ J B O O G I E
I R A N PA S T T H I S S C E N E
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E
@ J B O O G I E
T H E F U T U R E I S F O G G Y
A P O S I T I O N O F H U M I L I T Y TA K E S S M A L L R I S K S
@ J B O O G I E
H U M I L I T Y
C O M P O N E N T S O F L E A N U X
@ J B O O G I E
@ J B O O G I E@ J B O O G I E
"We poured surreal amounts of money into it, yet we all thought it had no
value for the customer, which was the biggest ir...
"If you think that's a big failure, we're
working on much bigger failures right
now…some of them are going to make
the Fir...
@ J B O O G I E
E X P E R I M E N TAT I O N
M I N I M U M V I A B L E W H A T ?
@ J B O O G I E
E X P E R I M E N TAT I O N
C O M P O N E N T S O F L E A N U X
What’s the smallest thing we can make or d...
@ J B O O G I E
T H E T R U T H C U R V E
@ J B O O G I E
I T E R AT I O N
Y O U ’ R E N O T FA I L I N G , Y O U ’ R E L E A R N I N G ( H O P E F U L LY )
@ J B O O G I E
D ATA
O B J E C T I V E M E A S U R E S O F S U C C E S S
@ J B O O G I E
R E S E A R C H I S PA R T O F T H E C Y C L E
W H Y I S I T H A P P E N I N G ? N O T J U S T “ W H A T ’...
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A G I L I T Y
C O M P O N E N T S O F L E A N U X
@ J B O O G I E
R E S P O N S I V E N E S S
C O M P O N E N T S O F L E A N U X
@ J B O O G I E
D I D W E C H A N G E C U S T O M E R B E H AV I O R ?
O B J E C T I V E M E A S U R E S O F S U C C E S S
@ J B O O G I E
P R O G R E S S & F U N D I N G
E V I D E N C E - B A S E D D E C I S I O N S
_ _
SHIP
SENSERESPOND Q1: OKR’S
STAKEHOLDERS
EVERY QUARTER
$/€/£$/€/£
NEW OKR
@ J B O O G I E
T H I S C H A N G E S E V E RY T H I N G
B U S I N E S S - L E V E L I M PA C T
T H E A G E N C Y
@ J B O O G I E
T H I S C H A N G E S E V E RY T H I N G
B U S I N E S S - L E V E L I M PA C T
I N - H O U S E T E A M S
@ J B O O G I E
G E T T O P R O D U C T FA S T E R
P R I O R I T I Z E L E A R N I N G O V E R G R O W T H
S H I F T F R O M A C U LT U R E O F D E L I V E RY
T O A C U LT U R E O F L E A R N I N G
@ J B O O G I E
T H A N K Y O U
J E F F G O T H E L F | | @ J B O O G I E | | J E F F @ G O T H E L F. C O
P R E - O R D E...
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Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 1 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 2 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 3 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 4 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 5 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 6 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 7 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 8 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 9 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 10 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 11 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 12 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 13 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 14 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 15 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 16 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 17 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 18 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 19 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 20 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 21 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 22 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 23 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 24 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 25 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 26 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 27 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 28 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 29 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 30 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 31 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 32 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 33 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 34 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 35 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 36 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 37 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 38 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 39 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 40 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 41 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 42 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 43 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 44 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 45 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 46 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 47 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 48 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 49 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 50 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 51 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 52 Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne Slide 53
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Since the idea first percolated in 2010 through to its current state as a permanent hashtag on Twitter, Lean UX has created a new way of looking at how we design products and services. Equally as important, it has created a new way to look at working together with our colleagues in product management, software engineering, marketing and executive leadership.
Have the countless, conferences, articles, blog posts, books and presentations made a difference? Has Lean UX made a difference? How have the ideas evolved since 2010?

In this talk, Jeff Gothelf, author of Lean UX, will recap his learnings from practitioner to author to teacher of Lean UX and the teams trying to adopt it. What’s worked? What hasn’t? Why? Where are things now and where are they headed? This tactical talk will cover all of that and more.

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Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne

  1. 1. A L M O S T E V E RY T H I N G I ’ V E L E A R N E D F R O M 5 Y E A R S O F L E A N U X J E F F G O T H E L F | | J E F F @ G O T H E L F. C O | | @ J B O O G I E
  2. 2. @ J B O O G I E A G I L E + U X = H E A R T B R E A K T W O S O U L S A D R I F T I N A N O C E A N O F P R O C E S S A N D J A R G O N
  3. 3. _ _3
  4. 4. @ J B O O G I E 5 Y E A R S A G O … T H E P O S T T H A T S TA R T E D I T A L L
  5. 5. @ J B O O G I E L E A N U X A L L T H E TA L K S W H I C H L E D T O T H I S
  6. 6. @ J B O O G I E L E A N U X - T H E B O O K ! W H I C H L E D T O T H I S
  7. 7. @ J B O O G I E L E A N U X - T H E M U S I C A L ! W H I C H L E D T O T H I S
  8. 8. @ J B O O G I E L E A N U X - T H E H A S H TA G ! W H I C H L E D T O T H I S #leanux
  9. 9. @ J B O O G I E M E . O N A I R P L A N E S . A L O T. W H I C H L E D T O T H I S
  10. 10. @ J B O O G I E T W O T H I N G S E M E R G E D
  11. 11. @ J B O O G I E D E S I G N H A S T O C H A N G E W E L E A R N E D 2 T H I N G S
  12. 12. @ J B O O G I E P R O D U C T D E V E L O P M E N T H A S T O C H A N G E W E L E A R N E D 2 T H I N G S
  13. 13. @ J B O O G I E L E A N U X I S A G I L E U X L E T ’ S G E T T H I S O U T O F T H E WA Y E A R LY
  14. 14. @ J B O O G I E 3 B I G L E A R N I N G S F O R D E S I G N
  15. 15. @ J B O O G I E A R T I FA C T S N O T A R C H I V E S D E L I V E R A B L E S A R E T E M P O R A RY
  16. 16. @ J B O O G I E R A D I C A L T R A N S PA R E N C Y T H E R E A R E N O S E C R E T S
  17. 17. @ J B O O G I E I N F O R M A L I N S T E A D O F I N T E R R O G AT I O N C O N V E R S A T I O N S A S C O R E C O M M U N I C A T I O N
  18. 18. @ J B O O G I E 3 B I G L E A R N I N G S F O R P R O D U C T D E V E L O P M E N T
  19. 19. @ J B O O G I E N O O N E WA S A S K I N G , “ S O W H AT ? ” T E A M S W E R E S H I P P I N G F E A T U R E S
  20. 20. @ J B O O G I E C O N T I N U O U S L E A R N I N G T H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S
  21. 21. @ J B O O G I E C O N T I N U O U S C O N V E R S AT I O N Ship SenseRespond
  22. 22. @ J B O O G I E T H E O R G A N I Z AT I O N H A S T O S H I F T M O S T I M P O R TA N T …
  23. 23. @ J B O O G I E H U M I L I T Y N E W T O O L S , N E W WA Y S O F T H I N K I N G
  24. 24. @ J B O O G I E H O W M A N Y O F Y O U R U N A N D , W H I L E Y O U ’ R E R U N N I N G , PA U S E , TA K E P H O T O S A L O N G T H E WAY A N D U P L O A D T H E M T O S O C I A L M E D I A ? A T Y P I C A L S U R V E Y W O U L D A S K
  25. 25. @ J B O O G I E T H AT ’ S A S I N I N E ! A D D P H O T O S W H I L E Y O U R U N ?
  26. 26. @ J B O O G I E Y O U R U N PA S T T H I N G S T H E F U T U R E I S U N P R E D I C TA B L E
  27. 27. @ J B O O G I E Y O U R U N PA S T S C E N E RY T H E F U T U R E I S U N P R E D I C TA B L E
  28. 28. @ J B O O G I E
  29. 29. @ J B O O G I E I R A N PA S T T H I S S C E N E T H E F U T U R E I S U N P R E D I C TA B L E
  30. 30. @ J B O O G I E
  31. 31. @ J B O O G I E
  32. 32. T H E F U T U R E I S F O G G Y A P O S I T I O N O F H U M I L I T Y TA K E S S M A L L R I S K S
  33. 33. @ J B O O G I E H U M I L I T Y C O M P O N E N T S O F L E A N U X @ J B O O G I E
  34. 34. @ J B O O G I E@ J B O O G I E
  35. 35. "We poured surreal amounts of money into it, yet we all thought it had no value for the customer, which was the biggest irony. Whenever anyone asked why we were doing this, the answer was, ‘Because Jeff wants it.’ No one thought the feature justified the cost to the project. No one. Absolutely no one."
  36. 36. "If you think that's a big failure, we're working on much bigger failures right now…some of them are going to make the Fire Phone look like a tiny little blip. The size of your mistakes needs to grow along with the company. If it doesn't, you're not going to be inventing at scale that can actually move the needle." http://www.businessinsider.com/jeff-bezos-why-fire-phone-was-a-good-thing-2016-5
  37. 37. @ J B O O G I E E X P E R I M E N TAT I O N M I N I M U M V I A B L E W H A T ?
  38. 38. @ J B O O G I E E X P E R I M E N TAT I O N C O M P O N E N T S O F L E A N U X What’s the smallest thing we can make or do to test our assumptions?
  39. 39. @ J B O O G I E T H E T R U T H C U R V E
  40. 40. @ J B O O G I E I T E R AT I O N Y O U ’ R E N O T FA I L I N G , Y O U ’ R E L E A R N I N G ( H O P E F U L LY )
  41. 41. @ J B O O G I E D ATA O B J E C T I V E M E A S U R E S O F S U C C E S S
  42. 42. @ J B O O G I E R E S E A R C H I S PA R T O F T H E C Y C L E W H Y I S I T H A P P E N I N G ? N O T J U S T “ W H A T ’ S H A P P E N I N G ”
  43. 43. @ J B O O G I E A G I L I T Y C O M P O N E N T S O F L E A N U X
  44. 44. @ J B O O G I E R E S P O N S I V E N E S S C O M P O N E N T S O F L E A N U X
  45. 45. @ J B O O G I E D I D W E C H A N G E C U S T O M E R B E H AV I O R ? O B J E C T I V E M E A S U R E S O F S U C C E S S
  46. 46. @ J B O O G I E P R O G R E S S & F U N D I N G E V I D E N C E - B A S E D D E C I S I O N S
  47. 47. _ _ SHIP SENSERESPOND Q1: OKR’S STAKEHOLDERS EVERY QUARTER $/€/£$/€/£ NEW OKR
  48. 48. @ J B O O G I E T H I S C H A N G E S E V E RY T H I N G B U S I N E S S - L E V E L I M PA C T T H E A G E N C Y
  49. 49. @ J B O O G I E T H I S C H A N G E S E V E RY T H I N G B U S I N E S S - L E V E L I M PA C T I N - H O U S E T E A M S
  50. 50. @ J B O O G I E G E T T O P R O D U C T FA S T E R P R I O R I T I Z E L E A R N I N G O V E R G R O W T H
  51. 51. S H I F T F R O M A C U LT U R E O F D E L I V E RY T O A C U LT U R E O F L E A R N I N G
  52. 52. @ J B O O G I E T H A N K Y O U J E F F G O T H E L F | | @ J B O O G I E | | J E F F @ G O T H E L F. C O P R E - O R D E R N O W ! S E N S E A N D R E S P O N D . C O
  53. 53. http://www.pasionxentrenar.com/wp-content/uploads/2015/02/8-mandamientos-del-runner.jpg http://maxcdn.fooyoh.com/files/attach/images/591/855/072/009/Snapchat1.jpg http://i.huffpost.com/gen/1975970/original.jpg http://th04.deviantart.net/fs70/PRE/i/2013/189/9/e/french_inhale_by_did-d6ckdui.jpg https://niicolley.files.wordpress.com/2013/06/2938559121_85a2c1bb93.jpg http://www.pathfinders-oceanacidification.org/var/storage/images/medias-ifremer/medias-oceanacidification/images/divers/data3/1006143-1-eng-GB/data3.png http://fieldnotes.unicefusa.org/wp-content/uploads/2014/01/UNI154931.jpg
  • MatthieuBab

    Nov. 14, 2016

Since the idea first percolated in 2010 through to its current state as a permanent hashtag on Twitter, Lean UX has created a new way of looking at how we design products and services. Equally as important, it has created a new way to look at working together with our colleagues in product management, software engineering, marketing and executive leadership. Have the countless, conferences, articles, blog posts, books and presentations made a difference? Has Lean UX made a difference? How have the ideas evolved since 2010? In this talk, Jeff Gothelf, author of Lean UX, will recap his learnings from practitioner to author to teacher of Lean UX and the teams trying to adopt it. What’s worked? What hasn’t? Why? Where are things now and where are they headed? This tactical talk will cover all of that and more.

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