Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne

599 views

Published on

Since the idea first percolated in 2010 through to its current state as a permanent hashtag on Twitter, Lean UX has created a new way of looking at how we design products and services. Equally as important, it has created a new way to look at working together with our colleagues in product management, software engineering, marketing and executive leadership.
Have the countless, conferences, articles, blog posts, books and presentations made a difference? Has Lean UX made a difference? How have the ideas evolved since 2010?

In this talk, Jeff Gothelf, author of Lean UX, will recap his learnings from practitioner to author to teacher of Lean UX and the teams trying to adopt it. What’s worked? What hasn’t? Why? Where are things now and where are they headed? This tactical talk will cover all of that and more.

Published in: Internet
  • Be the first to comment

Jeff Gothelf - Almost Everything Ive Learned From 5 Years of Lean UX - UX Lausanne

  1. 1. A L M O S T E V E RY T H I N G I ’ V E L E A R N E D F R O M 5 Y E A R S O F L E A N U X J E F F G O T H E L F | | J E F F @ G O T H E L F. C O | | @ J B O O G I E
  2. 2. @ J B O O G I E A G I L E + U X = H E A R T B R E A K T W O S O U L S A D R I F T I N A N O C E A N O F P R O C E S S A N D J A R G O N
  3. 3. _ _3
  4. 4. @ J B O O G I E 5 Y E A R S A G O … T H E P O S T T H A T S TA R T E D I T A L L
  5. 5. @ J B O O G I E L E A N U X A L L T H E TA L K S W H I C H L E D T O T H I S
  6. 6. @ J B O O G I E L E A N U X - T H E B O O K ! W H I C H L E D T O T H I S
  7. 7. @ J B O O G I E L E A N U X - T H E M U S I C A L ! W H I C H L E D T O T H I S
  8. 8. @ J B O O G I E L E A N U X - T H E H A S H TA G ! W H I C H L E D T O T H I S #leanux
  9. 9. @ J B O O G I E M E . O N A I R P L A N E S . A L O T. W H I C H L E D T O T H I S
  10. 10. @ J B O O G I E T W O T H I N G S E M E R G E D
  11. 11. @ J B O O G I E D E S I G N H A S T O C H A N G E W E L E A R N E D 2 T H I N G S
  12. 12. @ J B O O G I E P R O D U C T D E V E L O P M E N T H A S T O C H A N G E W E L E A R N E D 2 T H I N G S
  13. 13. @ J B O O G I E L E A N U X I S A G I L E U X L E T ’ S G E T T H I S O U T O F T H E WA Y E A R LY
  14. 14. @ J B O O G I E 3 B I G L E A R N I N G S F O R D E S I G N
  15. 15. @ J B O O G I E A R T I FA C T S N O T A R C H I V E S D E L I V E R A B L E S A R E T E M P O R A RY
  16. 16. @ J B O O G I E R A D I C A L T R A N S PA R E N C Y T H E R E A R E N O S E C R E T S
  17. 17. @ J B O O G I E I N F O R M A L I N S T E A D O F I N T E R R O G AT I O N C O N V E R S A T I O N S A S C O R E C O M M U N I C A T I O N
  18. 18. @ J B O O G I E 3 B I G L E A R N I N G S F O R P R O D U C T D E V E L O P M E N T
  19. 19. @ J B O O G I E N O O N E WA S A S K I N G , “ S O W H AT ? ” T E A M S W E R E S H I P P I N G F E A T U R E S
  20. 20. @ J B O O G I E C O N T I N U O U S L E A R N I N G T H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S
  21. 21. @ J B O O G I E C O N T I N U O U S C O N V E R S AT I O N Ship SenseRespond
  22. 22. @ J B O O G I E T H E O R G A N I Z AT I O N H A S T O S H I F T M O S T I M P O R TA N T …
  23. 23. @ J B O O G I E H U M I L I T Y N E W T O O L S , N E W WA Y S O F T H I N K I N G
  24. 24. @ J B O O G I E H O W M A N Y O F Y O U R U N A N D , W H I L E Y O U ’ R E R U N N I N G , PA U S E , TA K E P H O T O S A L O N G T H E WAY A N D U P L O A D T H E M T O S O C I A L M E D I A ? A T Y P I C A L S U R V E Y W O U L D A S K
  25. 25. @ J B O O G I E T H AT ’ S A S I N I N E ! A D D P H O T O S W H I L E Y O U R U N ?
  26. 26. @ J B O O G I E Y O U R U N PA S T T H I N G S T H E F U T U R E I S U N P R E D I C TA B L E
  27. 27. @ J B O O G I E Y O U R U N PA S T S C E N E RY T H E F U T U R E I S U N P R E D I C TA B L E
  28. 28. @ J B O O G I E
  29. 29. @ J B O O G I E I R A N PA S T T H I S S C E N E T H E F U T U R E I S U N P R E D I C TA B L E
  30. 30. @ J B O O G I E
  31. 31. @ J B O O G I E
  32. 32. T H E F U T U R E I S F O G G Y A P O S I T I O N O F H U M I L I T Y TA K E S S M A L L R I S K S
  33. 33. @ J B O O G I E H U M I L I T Y C O M P O N E N T S O F L E A N U X @ J B O O G I E
  34. 34. @ J B O O G I E@ J B O O G I E
  35. 35. "We poured surreal amounts of money into it, yet we all thought it had no value for the customer, which was the biggest irony. Whenever anyone asked why we were doing this, the answer was, ‘Because Jeff wants it.’ No one thought the feature justified the cost to the project. No one. Absolutely no one."
  36. 36. "If you think that's a big failure, we're working on much bigger failures right now…some of them are going to make the Fire Phone look like a tiny little blip. The size of your mistakes needs to grow along with the company. If it doesn't, you're not going to be inventing at scale that can actually move the needle." http://www.businessinsider.com/jeff-bezos-why-fire-phone-was-a-good-thing-2016-5
  37. 37. @ J B O O G I E E X P E R I M E N TAT I O N M I N I M U M V I A B L E W H A T ?
  38. 38. @ J B O O G I E E X P E R I M E N TAT I O N C O M P O N E N T S O F L E A N U X What’s the smallest thing we can make or do to test our assumptions?
  39. 39. @ J B O O G I E T H E T R U T H C U R V E
  40. 40. @ J B O O G I E I T E R AT I O N Y O U ’ R E N O T FA I L I N G , Y O U ’ R E L E A R N I N G ( H O P E F U L LY )
  41. 41. @ J B O O G I E D ATA O B J E C T I V E M E A S U R E S O F S U C C E S S
  42. 42. @ J B O O G I E R E S E A R C H I S PA R T O F T H E C Y C L E W H Y I S I T H A P P E N I N G ? N O T J U S T “ W H A T ’ S H A P P E N I N G ”
  43. 43. @ J B O O G I E A G I L I T Y C O M P O N E N T S O F L E A N U X
  44. 44. @ J B O O G I E R E S P O N S I V E N E S S C O M P O N E N T S O F L E A N U X
  45. 45. @ J B O O G I E D I D W E C H A N G E C U S T O M E R B E H AV I O R ? O B J E C T I V E M E A S U R E S O F S U C C E S S
  46. 46. @ J B O O G I E P R O G R E S S & F U N D I N G E V I D E N C E - B A S E D D E C I S I O N S
  47. 47. _ _ SHIP SENSERESPOND Q1: OKR’S STAKEHOLDERS EVERY QUARTER $/€/£$/€/£ NEW OKR
  48. 48. @ J B O O G I E T H I S C H A N G E S E V E RY T H I N G B U S I N E S S - L E V E L I M PA C T T H E A G E N C Y
  49. 49. @ J B O O G I E T H I S C H A N G E S E V E RY T H I N G B U S I N E S S - L E V E L I M PA C T I N - H O U S E T E A M S
  50. 50. @ J B O O G I E G E T T O P R O D U C T FA S T E R P R I O R I T I Z E L E A R N I N G O V E R G R O W T H
  51. 51. S H I F T F R O M A C U LT U R E O F D E L I V E RY T O A C U LT U R E O F L E A R N I N G
  52. 52. @ J B O O G I E T H A N K Y O U J E F F G O T H E L F | | @ J B O O G I E | | J E F F @ G O T H E L F. C O P R E - O R D E R N O W ! S E N S E A N D R E S P O N D . C O
  53. 53. http://www.pasionxentrenar.com/wp-content/uploads/2015/02/8-mandamientos-del-runner.jpg http://maxcdn.fooyoh.com/files/attach/images/591/855/072/009/Snapchat1.jpg http://i.huffpost.com/gen/1975970/original.jpg http://th04.deviantart.net/fs70/PRE/i/2013/189/9/e/french_inhale_by_did-d6ckdui.jpg https://niicolley.files.wordpress.com/2013/06/2938559121_85a2c1bb93.jpg http://www.pathfinders-oceanacidification.org/var/storage/images/medias-ifremer/medias-oceanacidification/images/divers/data3/1006143-1-eng-GB/data3.png http://fieldnotes.unicefusa.org/wp-content/uploads/2014/01/UNI154931.jpg

×