1.
A L M O S T E V E RY T H I N G I ’ V E
L E A R N E D F R O M 5 Y E A R S O F
L E A N U X
J E F F G O T H E L F | | J E F F @ G O T H E L F. C O | | @ J B O O G I E

2.
@ J B O O G I E
A G I L E + U X = H E A R T B R E A K
T W O S O U L S A D R I F T I N A N O C E A N O F P R O C E S S A N D J A R G O N

3.
_ _3

4.
@ J B O O G I E
5 Y E A R S A G O …
T H E P O S T T H A T S TA R T E D I T A L L

5.
@ J B O O G I E
L E A N U X A L L T H E TA L K S
W H I C H L E D T O T H I S

6.
@ J B O O G I E
L E A N U X - T H E B O O K !
W H I C H L E D T O T H I S

7.
@ J B O O G I E
L E A N U X - T H E M U S I C A L !
W H I C H L E D T O T H I S

8.
@ J B O O G I E
L E A N U X - T H E H A S H TA G !
W H I C H L E D T O T H I S
#leanux

9.
@ J B O O G I E
M E . O N A I R P L A N E S . A L O T.
W H I C H L E D T O T H I S

10.
@ J B O O G I E
T W O T H I N G S E M E R G E D

11.
@ J B O O G I E
D E S I G N H A S T O C H A N G E
W E L E A R N E D 2 T H I N G S

12.
@ J B O O G I E
P R O D U C T D E V E L O P M E N T H A S T O C H A N G E
W E L E A R N E D 2 T H I N G S

13.
@ J B O O G I E
L E A N U X I S A G I L E U X
L E T ’ S G E T T H I S O U T O F T H E WA Y E A R LY

14.
@ J B O O G I E
3 B I G L E A R N I N G S F O R D E S I G N

15.
@ J B O O G I E
A R T I FA C T S N O T A R C H I V E S
D E L I V E R A B L E S A R E T E M P O R A RY

16.
@ J B O O G I E
R A D I C A L T R A N S PA R E N C Y
T H E R E A R E N O S E C R E T S

17.
@ J B O O G I E
I N F O R M A L I N S T E A D O F I N T E R R O G AT I O N
C O N V E R S A T I O N S A S C O R E C O M M U N I C A T I O N

18.
@ J B O O G I E
3 B I G L E A R N I N G S F O R P R O D U C T D E V E L O P M E N T

19.
@ J B O O G I E
N O O N E WA S A S K I N G , “ S O W H AT ? ”
T E A M S W E R E S H I P P I N G F E A T U R E S

20.
@ J B O O G I E
C O N T I N U O U S L E A R N I N G
T H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S

21.
@ J B O O G I E
C O N T I N U O U S C O N V E R S AT I O N
Ship
SenseRespond

22.
@ J B O O G I E
T H E O R G A N I Z AT I O N H A S T O S H I F T
M O S T I M P O R TA N T …

23.
@ J B O O G I E
H U M I L I T Y
N E W T O O L S , N E W WA Y S O F T H I N K I N G

24.
@ J B O O G I E
H O W M A N Y O F Y O U R U N A N D , W H I L E
Y O U ’ R E R U N N I N G , PA U S E , TA K E P H O T O S
A L O N G T H E WAY A N D U P L O A D T H E M T O
S O C I A L M E D I A ?
A T Y P I C A L S U R V E Y W O U L D A S K

25.
@ J B O O G I E
T H AT ’ S A S I N I N E !
A D D P H O T O S W H I L E Y O U R U N ?

26.
@ J B O O G I E
Y O U R U N PA S T T H I N G S
T H E F U T U R E I S U N P R E D I C TA B L E

27.
@ J B O O G I E
Y O U R U N PA S T S C E N E RY
T H E F U T U R E I S U N P R E D I C TA B L E

28.
@ J B O O G I E

29.
@ J B O O G I E
I R A N PA S T T H I S S C E N E
T H E F U T U R E I S U N P R E D I C TA B L E

30.
@ J B O O G I E

31.
@ J B O O G I E

32.
T H E F U T U R E I S F O G G Y
A P O S I T I O N O F H U M I L I T Y TA K E S S M A L L R I S K S

33.
@ J B O O G I E
H U M I L I T Y
C O M P O N E N T S O F L E A N U X
@ J B O O G I E

34.
@ J B O O G I E@ J B O O G I E

35.
"We poured surreal amounts of money into it, yet we all thought it had no
value for the customer, which was the biggest irony. Whenever anyone
asked why we were doing this, the answer was, ‘Because Jeff wants it.’ No
one thought the feature justified the cost to the project. No one. Absolutely
no one."

36.
"If you think that's a big failure, we're
working on much bigger failures right
now…some of them are going to make
the Fire Phone look like a tiny little
blip.
The size of your mistakes needs to
grow along with the company. If it
doesn't, you're not going to be
inventing at scale that can actually
move the needle."
http://www.businessinsider.com/jeff-bezos-why-fire-phone-was-a-good-thing-2016-5

37.
@ J B O O G I E
E X P E R I M E N TAT I O N
M I N I M U M V I A B L E W H A T ?

38.
@ J B O O G I E
E X P E R I M E N TAT I O N
C O M P O N E N T S O F L E A N U X
What’s the smallest thing we can make or do to test our assumptions?

39.
@ J B O O G I E
T H E T R U T H C U R V E

40.
@ J B O O G I E
I T E R AT I O N
Y O U ’ R E N O T FA I L I N G , Y O U ’ R E L E A R N I N G ( H O P E F U L LY )

41.
@ J B O O G I E
D ATA
O B J E C T I V E M E A S U R E S O F S U C C E S S

42.
@ J B O O G I E
R E S E A R C H I S PA R T O F T H E C Y C L E
W H Y I S I T H A P P E N I N G ? N O T J U S T “ W H A T ’ S H A P P E N I N G ”

43.
@ J B O O G I E
A G I L I T Y
C O M P O N E N T S O F L E A N U X

44.
@ J B O O G I E
R E S P O N S I V E N E S S
C O M P O N E N T S O F L E A N U X

45.
@ J B O O G I E
D I D W E C H A N G E C U S T O M E R B E H AV I O R ?
O B J E C T I V E M E A S U R E S O F S U C C E S S

46.
@ J B O O G I E
P R O G R E S S & F U N D I N G
E V I D E N C E - B A S E D D E C I S I O N S

47.
_ _
SHIP
SENSERESPOND Q1: OKR’S
STAKEHOLDERS
EVERY QUARTER
$/€/£$/€/£
NEW OKR

48.
@ J B O O G I E
T H I S C H A N G E S E V E RY T H I N G
B U S I N E S S - L E V E L I M PA C T
T H E A G E N C Y

49.
@ J B O O G I E
T H I S C H A N G E S E V E RY T H I N G
B U S I N E S S - L E V E L I M PA C T
I N - H O U S E T E A M S

50.
@ J B O O G I E
G E T T O P R O D U C T FA S T E R
P R I O R I T I Z E L E A R N I N G O V E R G R O W T H

51.
S H I F T F R O M A C U LT U R E O F D E L I V E RY
T O A C U LT U R E O F L E A R N I N G

52.
@ J B O O G I E
T H A N K Y O U
J E F F G O T H E L F | | @ J B O O G I E | | J E F F @ G O T H E L F. C O
P R E - O R D E R N O W !
S E N S E A N D R E S P O N D . C O

53.
http://www.pasionxentrenar.com/wp-content/uploads/2015/02/8-mandamientos-del-runner.jpg
http://maxcdn.fooyoh.com/files/attach/images/591/855/072/009/Snapchat1.jpg
http://i.huffpost.com/gen/1975970/original.jpg
http://th04.deviantart.net/fs70/PRE/i/2013/189/9/e/french_inhale_by_did-d6ckdui.jpg
https://niicolley.files.wordpress.com/2013/06/2938559121_85a2c1bb93.jpg
http://www.pathfinders-oceanacidification.org/var/storage/images/medias-ifremer/medias-oceanacidification/images/divers/data3/1006143-1-eng-GB/data3.png
http://fieldnotes.unicefusa.org/wp-content/uploads/2014/01/UNI154931.jpg