1
‫טל‬‫ריזנפלד‬
Making Video Accountable
11:15-11:45
Agenda
1. Overview on online video
2. EyeView’s methodology
3. Ten samples of video implementations
4. Questions and answe...
Online video audience
1. Men accounted for 52% of viewers and women 48%.
2. 68% of viewers are between the ages of 25 and ...
Adoption
*Data: www.emarketer.com
%U.S. video viewers (monthly)
%U.S. online
Adoption of internet vs. online video
Main video uses for performance
Increase landing page
conversion
Improve affiliate
performance
Enhance advertising
effecti...
Methodology
Tested video impact on performance
Ten customer samples
It’s more than just a video…
1. Triggers
2. Content
3. Action buttons
1. Shouldn’t look like and Ad
2. But should catch attention…
3. Position of the trigger is important
4. Content should be to the point
Full version Short Version
5. Focus on the REAL value proposition
English voice over French voice over
6. Localization and languages are key
Female Male
7. Pace and tone is important
8. Accent is important
Accent results
British Vs. American Accent
9. Call for action- See it hear it click it
10. Test the call for actions!
Summary
1. Online video is mainstream and rapidly adopted
2. A key part of performance strategy
3. Think about your trigge...
Q&A
www.eyeviewdigital.com
Tal@eyeviewdigital.com
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Tal Riesenfeld, EyeView: Making Video Accountable (UXI Live 2010)

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Presented by Tal Riesenfeld at UXI Live 2010, 5 October 2010.

For the presentation video and more videos from this event:
http://uxi.org.il/pages/3423

Published in: Technology, Business
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Tal Riesenfeld, EyeView: Making Video Accountable (UXI Live 2010)

  1. 1. 1 ‫טל‬‫ריזנפלד‬ Making Video Accountable 11:15-11:45
  2. 2. Agenda 1. Overview on online video 2. EyeView’s methodology 3. Ten samples of video implementations 4. Questions and answers
  3. 3. Online video audience 1. Men accounted for 52% of viewers and women 48%. 2. 68% of viewers are between the ages of 25 and 64. 3. Approximately 60% of video streamed are “user generated”.
  4. 4. Adoption *Data: www.emarketer.com %U.S. video viewers (monthly) %U.S. online Adoption of internet vs. online video
  5. 5. Main video uses for performance Increase landing page conversion Improve affiliate performance Enhance advertising effectiveness
  6. 6. Methodology Tested video impact on performance
  7. 7. Ten customer samples It’s more than just a video… 1. Triggers 2. Content 3. Action buttons
  8. 8. 1. Shouldn’t look like and Ad
  9. 9. 2. But should catch attention…
  10. 10. 3. Position of the trigger is important
  11. 11. 4. Content should be to the point
  12. 12. Full version Short Version 5. Focus on the REAL value proposition
  13. 13. English voice over French voice over 6. Localization and languages are key
  14. 14. Female Male 7. Pace and tone is important
  15. 15. 8. Accent is important
  16. 16. Accent results British Vs. American Accent
  17. 17. 9. Call for action- See it hear it click it
  18. 18. 10. Test the call for actions!
  19. 19. Summary 1. Online video is mainstream and rapidly adopted 2. A key part of performance strategy 3. Think about your triggers, content and call for action Increase landing page conversion Improve affiliate performance Enhance advertising effectiveness
  20. 20. Q&A www.eyeviewdigital.com Tal@eyeviewdigital.com

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