Tips from Two Tweeps: How User Experience Pros Find Value on Twitter

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  • Hey Josh, Nice show!
    Here's my view Twitter for Business! I'd put it on your blog, but comments are closed ;)
    http://www.slideshare.net/jamesbreeze/proactive-customer-service-with-twitter
       Reply 
    Are you sure you want to  Yes  No
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  • Introduce ourselves, how we each came to Twitter, first me, then Eva (Josh) Thank you for coming .. Eva and I are going to talk about the value of Twitter for UX pros like all of us. We will not be twittering our presentation -- but please feel free if you’d like to tweet while we talk. I’m user experience manager at Hewlett-Packard. I design interfaces for photo mashup web applications, and embed them into social network and photo sharing sites like Flickr and MySpace. I joined Twitter about two years ago, but like a lot of people, I didn’t use it much at first because I didn’t quite get it.
  • Tips from Two Tweeps: How User Experience Pros Find Value on Twitter

    1. 1. Tips from Two Tweeps How UX Pros Find Value on Twitter Joshua Ledwell (@jledwell) Eva Kaniasty (@kaniasty)
    2. 2. Josh
    3. 3. #lazyweb
    4. 4. Eva
    5. 5. Eva
    6. 6. What is Twitter?
    7. 7. unique visitors growing dramatically in 2009
    8. 8. Twitter's Great!
    9. 9. Twitter Sucks <ul><li>http://xkcd.com/ </li></ul>
    10. 10. Twitter cognitive impact <ul><ul><li>intermittent variable reward </li></ul></ul><ul><li>  </li></ul><ul><ul><li>false feeling of human community </li></ul></ul><ul><li>  </li></ul><ul><ul><li>interrupts defeat flow state </li></ul></ul>http://headrush.typepad.com/creating_passionate_users/ 2007/03/is_twitter_too_.html Kathy Sierra, March 2007 Discuss?
    11. 11. Twitter cognitive impact <ul><li>Kathy Sierra, August 2008 </li></ul>
    12. 12. Finding your own value <ul><ul><li>Is Twitter re-wiring our brains? Yes, just like past inventions. </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Twitter use must be consciously managed. </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Do your part to encourage responsible tweeting. </li></ul></ul>
    13. 13. @uxforward <ul><li>A daily Twitter feed of interesting user experience links </li></ul><ul><li>Started late 2008, over 200 followers </li></ul>
    14. 14. Hits and Misses from @uxforward                                                            Unique                                     Follow / Tweet                                                Clickthru      Mentions       Unfollow Let's stop confusing moms with tech-fearing simpletons                          43                        1                          -1   What it was like to design user interface at Google                                40                       0                         0   CHI was educational, but in case you need it in a different context, here's how to call bullshit on a guru                  40                       0                         -12   Adaptive Path's comprehensive list of rapid prototyping tools                        37                        0                          0 10 tips to usable shopping carts             37                        2                            1          
    15. 15. Misses                                                                 Unique                                Follow / Tweet                                                     Clickthru      Mentions     Unfollow 90% of being a UX specialist is  evangelism. Evangelizing UX across an  entire organization, from UXMatters         12                      0                   0   Industry trends in prototyping, using  Adobe Fireworks to help                                 14                      0                 0   Feed Me: Motivating Newcomer  Contribution in Social Network Sites.  (Burke, Marlow & Lento 2009)                     16                      0                  -2   Honda controls robots with thought  interface, though &quot;practical uses are  still way into the future.&quot;                                  16                      0                   0       
    16. 16. The tweet lifecycle
    17. 17. Moments in Time <ul><li>  </li></ul>
    18. 18. Share
    19. 19. Learn <ul><li>  </li></ul>
    20. 20. Connect
    21. 22. Fad? Marketers dominate twitter Source: blog.hubspot.com, March 2009
    22. 23. ... And they're not afraid to spam
    23. 24. Marketing I subscribe to <ul><li>unique deals:   </li></ul><ul><li>  </li></ul><ul><li>instant customer service: </li></ul>
    24. 25. More Twitter tips <ul><li>Write scannable and concise tweets </li></ul><ul><li>Make up for the context lost with short URLs </li></ul><ul><li>  </li></ul><ul><li>Noon ET is a great time to post </li></ul><ul><li>  </li></ul><ul><li>Search is powerful! Use the most relevant keywords </li></ul><ul><li>Deliver value consistently over time </li></ul><ul><li>  </li></ul><ul><li>Don't clog the pipeline </li></ul><ul><li>  </li></ul><ul><li>Write for an audience </li></ul><ul><li>  </li></ul>
    25. 26. It Follows <ul><ul><li>Friends </li></ul></ul><ul><ul><li>Co-workers </li></ul></ul><ul><ul><li>Acquaintances </li></ul></ul><ul><ul><li>Professional Contacts </li></ul></ul><ul><ul><li>Thought Leaders </li></ul></ul><ul><ul><li>Celebrities/Musicians/Artists </li></ul></ul><ul><ul><li>Businesses </li></ul></ul><ul><ul><li>Conferences </li></ul></ul><ul><ul><li>News sources </li></ul></ul><ul><ul><li>Other entities </li></ul></ul>
    26. 27. Twitter for beginners <ul><ul><li>Follow us </li></ul></ul><ul><ul><ul><li>@uxforward </li></ul></ul></ul><ul><ul><ul><li>@jledwell  </li></ul></ul></ul><ul><ul><ul><li>@kaniasty </li></ul></ul></ul><ul><ul><li>Don't go it alone </li></ul></ul><ul><ul><li>Put up a photo </li></ul></ul><ul><ul><li>@reply </li></ul></ul><ul><ul><li>RT @people </li></ul></ul><ul><ul><li>#Hashtag </li></ul></ul><ul><ul><li>Don't overtwitter </li></ul></ul><ul><li>Educate & Entertain </li></ul>
    27. 28. Thanks! <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>We'll post on Slideshare, and share the link on @uxfoward </li></ul>

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