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User-centered Design

A quick workshop by CodecampVN and UX Design 101 about "Why user-centered design important and how to make it"

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User-centered Design

  2. 2. Quick introduction • Phowr /pho/ (Vietnamese noodles) • Married and being father of a 9- month-old son • Almost dead in Himalaya • Product director at Websosanh • Lecturer at UX Design 101 • Jack of all trades at Eggcellent Design
  3. 3. Why we are here?
  4. 4. What is user-centered design? Framework of processes (not restricted to interfaces or technologies) in which the needs, wants, and limitations of end users of a product, service or process are given extensive attention at each stage of the design process
  5. 5. Why user-centered design?
  6. 6. From software for enterprise only
  7. 7. to software for consumers
  8. 8. From software for PC
  9. 9. To web-based alternates
  10. 10. Users have choices, competition starts.
  11. 11. The better you serve, the more chance you win the competition
  12. 12. What if not user-centered?
  13. 13. How to be more user-centered?
  14. 14. User Research focuses on understanding USER behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.
  15. 15. Demo User Research
  16. 16. Gather in groups. 5 people per group
  17. 17. You have paper, right?
  18. 18. Imagine that you start a company that sells phones to old people (grandma, grandpa)
  19. 19. You have 5 minutes to write down all the characteristics of old people
  20. 20. Now you have 10 mins to write a concept of a phone for old people
  21. 21. What do you think about this play?
  22. 22. Congrats, you have just experienced a great play in design process. That is called role-playing (a method of User Empathy)
  23. 23. BREAK
  24. 24. Verify design Techniques to validate whether your design is good or bad
  25. 25. I need 4 people more. We are R.E.D team now
  26. 26. Now, we are pretending to be old men and women. And we will try your phone
  27. 27. Now I need a phone concept. Any group are ready?
  28. 28. Ya, thank you. We’ve done a play called usability testing
  29. 29. Do you know why R.E.D team have 5 people?
  30. 30. Begin with users Validate by users Magic words to conduct UCD
  31. 31. Drop me a line SLIDE