UX Café December 2013: Aziz Musa 'The Distortion of Financial Pressure'

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We were delighted to have the brilliant Aziz Musa join us for the last UX Café of the year. Aziz was the highlight for many at the recent Mind the Product conference and he gave an energetic talk at UX Café sharing his insights and unique style with us.

Most recently Aziz was Commercial Director at Moonpig.com/PhotoBox. Prior to this he's worked for Lastminute.com, holiday autos, Travelocity and a host of other companies in the UK, Europe and the Middle East. Currently he's Digital Director of Pegasus, an Integrated Communications Consultancy.

Check him out on twitter: https://twitter.com/azizmusa

Or sign up to hear when the next 2014 events will happen: http://www.meetup.com/uxcafe/

Published in: Technology, Business
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UX Café December 2013: Aziz Musa 'The Distortion of Financial Pressure'

  1. 1. I’m probably wrong so question me @azizmusa azizmusa.com
  2. 2. “Nothing distorts reality as effectively as the promise of financial gain” Edward Herman & Noam Chomsky Manufacturing Consent
  3. 3. 5X shift in 72 hours
  4. 4. -22% shift over the year
  5. 5. 15 times lower conversion
  6. 6.   obile traffic increasing M   ower conversion of mobile traffic L   egrading overall conversion D
  7. 7.  Double mobile conversion rate  Launch in 5 weeks (code freeze)  Make £50k within 6 weeks
  8. 8. •  Build, and launch •  MOCCA room
  9. 9. Objectives:  Double mobile conversion rate  Launch in 5 weeks (code freeze)  Make £50k within 6 weeks
  10. 10. 10x Improvement Conversion
  11. 11. Code Freeze
  12. 12.  Make £50k within 6 weeks
  13. 13.  Make £50k within 6 weeks  Actually £50k 6 DAYS
  14. 14.  Make £50k within 6 weeks  Actually £50k 6 DAYS  In 6 weeks made £500k
  15. 15. Felt uncomfortable Didn’t deliver pure product Felt too much pressure
  16. 16. Felt uncomfortable Didn’t deliver pure product Felt too much pressure
  17. 17. Felt uncomfortable Didn’t deliver pure product Felt too much pressure
  18. 18. Profound Simplicity x Beauty = Pure Product
  19. 19. “On the far side of complexity lies profound simplicity” Karl Wieck 2004
  20. 20. Superficial Simplicity Confused Complexity Profound Simplicity
  21. 21. “Profound Simplicity is not merely the absence of complexity, it is the exquisite mastery of it.”
  22. 22. “Hear my soul speak. Of the very instant that I saw you, Did my heart fly at your service” The Tempest. William Shakespeare
  23. 23. Chrome adverts John Lewis advert
  24. 24. iPod Shuffle dial
  25. 25. Felt uncomfortable Didn’t deliver pure product Felt too much pressure
  26. 26. Seasonality Distortive Pressures Time Pressure Competitive Volatility
  27. 27. “For the love of money is the root of all kinds of evil. And some people, craving money, have wandered from the true faith and pierced themselves with many sorrows” Timothy 6:10
  28. 28. “It’s impossible to unlearn what you already know.” Chip and Dan Heath, Made to Stick
  29. 29.  Have product principles, know them deeply  If you break your principles do it consciously  There’s no shame in striving for perfection and failing
  30. 30. I’m probably wrong so question me @azizmusa azizmusa.com

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