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Age 3 - “Can I have a go on the phone?”
Cool with...
Not cool with...
Closing games on the iPhone and opening
another one
...
Age 5 - “I love taking pictures!”
Cool with...
Not cool with...
Nintendo DS Family iPad Mum’s iPhone FreeviewTV
with aWii
...
Age 7 - “I like the games on the CBBC website.”
Cool with...
Not cool with...
Reading familiar stories, sounding out new
w...
Age 9 - “I’m obsessed with this
game, all my friends are on it!”
Ben does...
Ben doesn’t...
Browse the app store, choosing...
Zoe does...
Zoe doesn’t...
Laptop iPhone Family tablet Sky familyTVNintendoWii FreeviewTV
Download and use a handful of ap...
Personas for CBBC homepage, Liz Leakey
Personas for CBBC homepage, Liz Leakey
Personas for CBBC homepage, Liz Leakey
Personas for CBBC homepage, Liz Leakey
Personas for CBBC homepage, Liz Leakey
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Personas for CBBC homepage, Liz Leakey

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Some personas the BBC used when redesigning the CBBC homepage.

Used in Liz's talk at UX Brighton, http://uxbrighton.org.uk/UX-for-kids/#liz

Published in: Design
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Personas for CBBC homepage, Liz Leakey

  1. 1. Age 3 - “Can I have a go on the phone?” Cool with... Not cool with... Closing games on the iPhone and opening another one Knows to turn the phone the right way once it’s started Playing simple games on the phone that don’t need precise gestures or accuracy like colouring or pairs games with large target areas Clicking links that have pictures he likes after watching a YouTube video Understands simple audio instructions and feedback when he does something right Learning icons that have sound to navigate Reading and writing. Using a mouse and keyboard. He clicks repetitively sometimes pressing the wrong buttons, accidental right clicking, inaccurately clicking outside the browser window, clicking and holding Getting to the right TV channel Using the iPhone alone. Mum & Dad don’t like him walking around with it and he sometimes needs help. Finding things to do online. Parents have to take him to videos or songs Games without obvious visual and audio cues in menus Charlie’s 3 and loves arts & crafts, comics and playing with his toys. After breakfast Mum puts CBeebies on the TV in the front room until it’s time for nursery. He happily sits and watches whatever’s on, even if he’s seen it. He copies mum using the remote control and can turn the TV on and off. Charlie is always using Dad’s iPhone where he has his own folder called‘Charlie’s Games’with a few apps like Peppa Pig & Crayola that were recommended to dad or found by searching for‘free kids games’. After downloading, Dad checks games are suitable and often shows Charlie how to play on the first go. He hands the phone to Charlie with the folder open so he can choose what he likes. He enjoys repeating the same things over and over again never asking or seeking out anything new. When Dad’s at work Mum sometimes puts the laptop on and they sit together browsing the CBeebies website to find the things he loves to watch or listen to.He leans across and touches the things on the screen he likes and recognises from TV shows and books. He copies mum using the mouse and presses the keys that mum points out, sometimes repetitively clicking, or pressing the wrong buttons. Family laptop Needs help with games & interactive stuff. Doesn’t explore or seek out other things Wants and expects things to be instant Relies on memory and visual & audio cues to guide him Can be left alone to watch or listen. Recognises & points out characters and brands he’s seen onTV LeapPad SkyTV DVD Player iPhone
  2. 2. Age 5 - “I love taking pictures!” Cool with... Not cool with... Nintendo DS Family iPad Mum’s iPhone FreeviewTV with aWii VirginTivoTV with Netflix Family laptop Recognising and typing familiar letters and words, like her name Remembering TV cues to get to online content like URLs, but needs help getting there Navigating to websites from browser favourites or shortcuts set up by her parents Using two fingers on a laptop touchpad and can click and scroll pages Playing linear games on the laptop that use singlecontrols Touchscreen gestures like tilt, swipe and tap. Playing two-handed using fingers or thumbs Anything that needs her to type Finding her own way out of unfamiliar menus and screens Accurately hitting targets first time on touchscreen Games that rely on her to read text instructions Games that need combinations controls like mouse and keyboard Uses technology on her own or with brother Plays things again or goes for links to things she likes the look of Has started scrolling but goes for things directly in view first Needs help when she can’t read something Knows what she likes and bypasses anything babyish Ella’s 5 and has an older brother Ethan who’s 7. They have some freedom to do what they like. Ella loves watching cartoons on TV. She remembers the number for the TV channel she likes entering this to go directly there then scrolls up and down through them all using the directional keys until she find something she likes. If she manages to get hold of the family iPad before Ethan she’ll sit on the floor start up and playTemple Run that she learnt to startup and play by copying Ethan. They’ll sometimes both sit play games they can do together like Toca Boca Hair. They both love taking videos and photos so Mum regularly needs to look through when they’ve gone to bed and delete things so they don’t run out of space. When Ethan’s hogging the iPad Ella finds Mum’s iPhone to play games on her own like Peppa Pig. She looks for her favourite things remembering how to find them after being shown once but regularly gets stuck and needs to ask for help. She uses the Nintendo DS that used to be Ethan’s but doesn’t like it because it has too many buttons and she can’t remember what they all do. Seeks out stuff related to her favourite characters and shows
  3. 3. Age 7 - “I like the games on the CBBC website.” Cool with... Not cool with... Reading familiar stories, sounding out new words as well as using punctuation & capitals Remembering the routes to content through visual cues like where icons are on a page Picking out key words in google search and games rather than reading. Browsing the app store, but has to ask dad to download Exploring websites and apps on her own, asking for help when she needs it Using the mouse or trackpad and keyboard together to play games Understanding sign in or registering Reading text when navigating websites and apps Using the mouse and keyboard comfortably together but takes some time to get used to new games Fast-paced games, especially on the laptop Olivia’s 7 and has a little brother George who’s nearly 3. Her favourite things are her dolls and books. She doesn’t spend much time with technology as her parent’s try to limit her‘screen time’. After school she goes to beavers, dancing or watches CBBC or Disney channel on the TV in the living room. She likes watching Arthur and Shaun the Sheep but needs help to get to the iPlayer app on the TV. She thinks it looks too grown up. Once she’s there she uses the remote control and searches by typing in the first couple of letters of the shows she likes quickly. She used to get up early to watch CBeebies or Disney before school with George. Recently she’s started asking Dad to use his iPhone instead which she uses to play a few educational games recommended from school that Dad downloaded and put into a folder called‘Kid’s games’. She also likes watching her favourite books being read on YouTube app. If she’s naughty she’s banned from using the iPhone but if she’s good Dad will let her have another app. Her parents sometimes let her use the family laptop to look at things she’s learning about at school and when allowed she likes going on the internet to play simple games that she’s mastered like Mike the Knight pairs game on CBeebies and Club Penguin. Quickly asks for help when struggling. Gets turned off by anything that looks too grown up Sometimes needs help with spelling when searching in Google or iPlayer Finds it hard to get into games where she doesn’t understand the controls straight away Still relies on visual and audio cues to find things Started to use search for things she likes Dad’s iPhoneFamily laptopConnectedTV
  4. 4. Age 9 - “I’m obsessed with this game, all my friends are on it!” Ben does... Ben doesn’t... Browse the app store, choosing games based on screenshots and reviews. Set up and play online Multiplayer games. Confidently navigate unfamiliar menu systems and programme guides Search and browse for both shows and channels using TV on demand Use Google to search for the website or game he’s looking for Download lots of free apps, leaves them unsorted, & only deletes when out of space Repeat play levels to collect trophies or achievements, unless he’s really into the game. Register on websites without a clear benefit. Remember multiple website login details easily, gives up easily trying to recover them. Know the pin for the Tivo so has to ask Mum or Dad. Have his own email address so has to use his Dad’s. He has to ask if he wants a paid app. Takes the quickest route to f ind things Open to signing in if he sees a benefit but won’t seek it out Isn’t overwhelmed by having lots of choice of different games & apps Inf luenced by school friends & his older brother Impatient if he hits a barrier & will move on Ben’s 9 and has an older brother Kevin who’s 13. He likes playing computer games and sometimes plays football with his friends. He’s very confident using technology and isn’t afraid to explore new things. He’s got an iPod Touch, but it’s been gathering dust since he’s obsessed with his new Nexus tablet. He spends most of his time sat on the sofa in the front room with theTV on playing Minecraft. He watches endless Minecraft tutorials and clips on YouTube and likes to connect to play with it with his friends over the wifi when they come over. When not on Minecraft he’s either browsing the app store for free apps or flicking between the latest ones he’s downloaded. He also recently got into playing Call of Duty on the PS3 with Kevin in his room. He’s downloaded loads of free apps that he flicks between. He only uses the computer for school projects using google to search for specific things taking the quickest route. After finishing his homework he sometimes goes directly to Friv to play the games he used to love playing that he can’t get on his tablet. Goes back to the same game if he feels he’s progressing & likes getting to the end NexusTablet iPodTouch Desktop PC VirginTV PS3
  5. 5. Zoe does... Zoe doesn’t... Laptop iPhone Family tablet Sky familyTVNintendoWii FreeviewTV Download and use a handful of apps recommended by friends or her sister Play a few games on her phone she can easily dip in and out of. Browse the app store, looking at the top charts and reviews / ratings Register for new services using her own email address if the benefits are clear Watches on demand TV shows on the laptop as it has a bigger screen Play games online that her friends don’t play anymore like Moshi Monsters and Club Penguin Arrange specific times to meet friends online to play together Spend as much time as she used to playing games on the internet Ask her sister, parents or friends for help if she gets stuck. Confident with all technology Has her own email address but not Facebook Prefer apps to websites for social networking and games Keeps in touch with friends through social apps & Skype Uses a small number of trusted apps and casual games Zoe’s just turned 11 and about to start secondary school. She has an older sister who’s 15 called Jess. She likes swimming, meeting up with friends and watching reality TV like Big Brother but still watches teen dramas like Tracy Beaker on CBBC. She LOVES the iPhone her parents got her for Christmas, preferring it over the family tablet because it’s hers. Only really using apps, she’s meticulously organised them into folders on her phone for quick access, deleting those she’s not used for a while. Regularly checking Twitter, Instagram, Whatsapp, Kik and Snapchat keeping up with her friends and latest celeb and music gossip as well as searching YouTube for “how to” videos for different hairstyles and make she chooses those to watch that have the highest ratings or views. She has her own gmail email address and is desperate to get on Facebook but her parents won’t let her yet. She has her own laptop in her room, using Office and Chrome for homework, typing in full addresses of the websites she uses or search in Google - it’s easier to type on the laptop than on her phone. Once the laptop is on she might check Skype and see if any of her friends are online and then sit back on her bed and watching TV shows on demand because she only has Freeview on her TV. Seeks out grown up content and TV shows Age 11 - “I only download apps my friends have.”

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