Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

第5回WebUX研究会「ユーザエクスペリエンスのためのストーリーテリング」part3 ストーリーを作る

6,275 views

Published on

Published in: Design, Technology, Business
  • Be the first to comment

第5回WebUX研究会「ユーザエクスペリエンスのためのストーリーテリング」part3 ストーリーを作る

  1. 1. 5 WebUX UX Tokyo
  2. 2. Experiences 2011.3 - current Zynga Japan Lead User Researcher 2006.4 - 2011.3 1999.4 - 2006.3Toshiyuki Maeda as 2010.11 - current UX, Strategist UX Tokyo
  3. 3. sample story
  4. 4. 5
  5. 5. 56
  6. 6. 56
  7. 7. 51.2.3.4.5.
  8. 8. 5 Perspective
  9. 9. =
  10. 10. ” ”••
  11. 11. 5 Context
  12. 12. ••
  13. 13. 5 -
  14. 14. •• 11••
  15. 15. ••
  16. 16. •••••
  17. 17. ••
  18. 18. •• 1960 → 1990 →•
  19. 19. -5
  20. 20. 5 Character
  21. 21. • → • → •72 →→
  22. 22. • → VS 4 7• → 80 →
  23. 23. 5 Imagery
  24. 24. ••
  25. 25. [ ] 5 [ ][ ] [ ] [ ] [ ] ( ) [ ]
  26. 26. 5 Language
  27. 27. • v.s•
  28. 28. 51.2.3.4.5.
  29. 29. 1.2.3.
  30. 30. 56
  31. 31. →→31
  32. 32. Prescriptive Easy “X Y Z” Hero “ ” HardFamiliar to Foreign Easy Framed Normal Layered NormalContextual Interludes Hard
  33. 33. - Prescriptive General 32 2 Acme Acme Acme
  34. 34. - Layered
  35. 35. -••
  36. 36. - 1,258 1 20 9 2 3 4 9 5
  37. 37. - Sample Story
  38. 38. -• • •→ →
  39. 39. - Hero
  40. 40. Joseph Campbell (1904-1987) …
  41. 41. -Quesenbery, Whitney; Brooks, Kevin. 2010. Storytelling for User Experience. New York: Rosenfeld Media
  42. 42. Lego
  43. 43. !t_maedatoshiyuki.maeda
  44. 44. Appendix
  45. 45. • =••• ≒••••••
  46. 46. - Prescriptive General 32 2 Acme Acme Acme
  47. 47. -•• 1,258 1 20 9 2 3 4 9 5

×