In May 2012, a group of user experience (UX) designers traveled to New Orleans, LA at their own expense to do something that has never been done before:
Use design thinking principles to invent new business and social service models for the local music community.
As one of two teams during the 2012 UX for Good event, this team's challenge was:
How can we re-arrange the elements of the New Orleans music scene so that artists there can survive and thrive in a digital economy?
The design brief: http://www.theinsightlabs.org/interview/raise-the-roof
The "Raise the Roof" team included:
UX Director, Manifest Digital
Strategic Planning Director, Draftfcb
UX Director, Obama for America
Director of UX, Bolt | Peters
Interaction Designer, Hattery
Associate UX Director, Manifest Digital