UX for Good Raise the Roof
Our challenge    Our challenge
Our challengeHow can we re-arrange theelements of the New Orleansmusic scene so that artiststhere can survive and thrivein...
Our challenge Who we talked to
Our challenge          Insights
8.8 million touristssupport 4,500 musicians.Average annual income     is $27,000.
Music is almosttoo pervasive.
Little support system    for musicians.
The music scene is hyper-local.
Musicians can’tdefine “success.”
Curators drive awareness.
Management is a thankless job.
Our challenge    Overall theme
Create tools for  better band management.
Establishedmanagers avoidacts that gross   < $500k.
Artists don’t value business time.
Artists livea cash life.
Managers need  support.
Our challenge     Our concepts
1. Discovery app2. Local support3. Fitbit for managers
Our challenge  1. Discovery app
Problem this tacklesHow can curators promotetheir favorite artists/bands?How can fans discover musicand reward musicians?
PrinciplesReward the curators.Help tourists find music.Increase musician revenue.
ConceptA phone app to discover newmusic, managed by localcurators. Fans can find newmusic nearby, andfinancially support t...
How can we increasemusicians income?1. Increase the overallnumber of tourists2. Increase the number oftips per tourist
Poor publicity depresses visitor numbers
$5 more from each touristcould additional $10,000 toa musician’s annual income,from $27,000 per year to$37,000 per year.
The tourists have the moneyand the technology to sharetheir personal pride inincredible visit to anamazing city where them...
Channel Existing Behaviors- Tourists check in and share- Critics and fans review- Bar owners promote
Follow musicians first not clubs.Organize visits into sharable content.Crowdsource support for NOLA music.Donate in a one ...
Our challenge  2. Local support
Problem this tacklesHow do you bring theindustry to the musiciansand preserve the hyper-local,word-of-mouth tradition?
PrinciplesPlay. Grow musically.Network. Honor and bridgethe hyperlocal community.Learn. Create business skills.
ECOSYSTEM   HYPER LOCAL                           INDUSTRY  - street                                  - Not here!  - word-...
Concept                      Meeting musicians                      where they are.A mobile resource Tech-savvy driver    ...
A center to matchmusicians withmentors and businesspartners.A place to teach upand coming businessmanagers andbooking agen...
Hosts jam & learnsessions.Held by musicianswho learned at thecenter.
Our challenge3. Fitbit for managers
Problem this tacklesHelp musicians and businessmanagers better understandthe overall health of theirbusiness.
PrinciplesTeach new managers.Help artists find managers.Help them communicate.
Thank you!
UX for Good - New Orleans 2012 (Raise the Roof)
UX for Good - New Orleans 2012 (Raise the Roof)
UX for Good - New Orleans 2012 (Raise the Roof)
UX for Good - New Orleans 2012 (Raise the Roof)
UX for Good - New Orleans 2012 (Raise the Roof)
UX for Good - New Orleans 2012 (Raise the Roof)
UX for Good - New Orleans 2012 (Raise the Roof)
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UX for Good - New Orleans 2012 (Raise the Roof)

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In May 2012, a group of user experience (UX) designers traveled to New Orleans, LA at their own expense to do something that has never been done before:
Use design thinking principles to invent new business and social service models for the local music community.

As one of two teams during the 2012 UX for Good event, this team's challenge was:
How can we re-arrange the elements of the New Orleans music scene so that artists there can survive and thrive in a digital economy?

The design brief: http://www.theinsightlabs.org/interview/raise-the-roof

The "Raise the Roof" team included:
Carolyn Chandler
UX Director, Manifest Digital
@chanan

Bill DeRouchey
UX Consultant
@billder

John Kenny
Strategic Planning Director, Draftfcb
@johnxkenny

Jason Kunesh
UX Director, Obama for America
@jdkunesh

Jodi Leo
Director of UX, Bolt | Peters
@jodify

Mark Wills
Interaction Designer, Hattery
@markandrewwills

Brian Winters
Associate UX Director, Manifest Digital
@bwinters

Published in: Design, Technology, Business
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  • The final report by UX for Good by Insight Labs is now also available on SlideShare. Have a look: http://www.slideshare.net/ux4good/ux-for-good-final-report-by-insight-labs
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  • Check out the video about UX for Good and what we accomplished at http://www.ux4good.com.
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  • No instrument stores. No repair shops. How is this possible?\n
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  • People can&amp;#x2019;t articulate what &amp;#x201C;success&amp;#x201D; is.\n
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  • Where is the next generation of business managers, booking agents, the rest of the industry?\n
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  • 50% of musicians have no access to the internet50% of tourists arrive in NOLA by planeHow can we leverage the technology of tourists to nudge them to give one more trivial, barely noticeable tip \n
  • All are active participants in the status economy where we gain pride by showing how close we are to this amazing community\n
  • Inspiration\n\nFoodspotting\nEpix Ski Mix\nThreadless Records\nTxt for Haiti\nLivemusicNOLA\n
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  • UX for Good - New Orleans 2012 (Raise the Roof)

    1. 1. UX for Good Raise the Roof
    2. 2. Our challenge Our challenge
    3. 3. Our challengeHow can we re-arrange theelements of the New Orleansmusic scene so that artiststhere can survive and thrivein a digital economy?
    4. 4. Our challenge Who we talked to
    5. 5. Our challenge Insights
    6. 6. 8.8 million touristssupport 4,500 musicians.Average annual income is $27,000.
    7. 7. Music is almosttoo pervasive.
    8. 8. Little support system for musicians.
    9. 9. The music scene is hyper-local.
    10. 10. Musicians can’tdefine “success.”
    11. 11. Curators drive awareness.
    12. 12. Management is a thankless job.
    13. 13. Our challenge Overall theme
    14. 14. Create tools for better band management.
    15. 15. Establishedmanagers avoidacts that gross < $500k.
    16. 16. Artists don’t value business time.
    17. 17. Artists livea cash life.
    18. 18. Managers need support.
    19. 19. Our challenge Our concepts
    20. 20. 1. Discovery app2. Local support3. Fitbit for managers
    21. 21. Our challenge 1. Discovery app
    22. 22. Problem this tacklesHow can curators promotetheir favorite artists/bands?How can fans discover musicand reward musicians?
    23. 23. PrinciplesReward the curators.Help tourists find music.Increase musician revenue.
    24. 24. ConceptA phone app to discover newmusic, managed by localcurators. Fans can find newmusic nearby, andfinancially support theirfavorite artists.
    25. 25. How can we increasemusicians income?1. Increase the overallnumber of tourists2. Increase the number oftips per tourist
    26. 26. Poor publicity depresses visitor numbers
    27. 27. $5 more from each touristcould additional $10,000 toa musician’s annual income,from $27,000 per year to$37,000 per year.
    28. 28. The tourists have the moneyand the technology to sharetheir personal pride inincredible visit to anamazing city where themusicians are central to theexperience.
    29. 29. Channel Existing Behaviors- Tourists check in and share- Critics and fans review- Bar owners promote
    30. 30. Follow musicians first not clubs.Organize visits into sharable content.Crowdsource support for NOLA music.Donate in a one step act. Remove thedecision about how much to give.Share the live music experienceglobally.
    31. 31. Our challenge 2. Local support
    32. 32. Problem this tacklesHow do you bring theindustry to the musiciansand preserve the hyper-local,word-of-mouth tradition?
    33. 33. PrinciplesPlay. Grow musically.Network. Honor and bridgethe hyperlocal community.Learn. Create business skills.
    34. 34. ECOSYSTEM HYPER LOCAL INDUSTRY - street - Not here! - word-of-mouth - traditions (habits) [BUSINESS STRUCTURE] musicians radio booking agents managers radio CREATING MUSICfans technology labels support systems promoters
    35. 35. Concept Meeting musicians where they are.A mobile resource Tech-savvy driver center dedicated to building and promoting musicians online. Capturing and posting real-time content.
    36. 36. A center to matchmusicians withmentors and businesspartners.A place to teach upand coming businessmanagers andbooking agents.A place to develop aunified voice formusicians in localpolicy.
    37. 37. Hosts jam & learnsessions.Held by musicianswho learned at thecenter.
    38. 38. Our challenge3. Fitbit for managers
    39. 39. Problem this tacklesHelp musicians and businessmanagers better understandthe overall health of theirbusiness.
    40. 40. PrinciplesTeach new managers.Help artists find managers.Help them communicate.
    41. 41. Thank you!

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