In May 2012, a group of user experience (UX) designers traveled to New Orleans, LA at their own expense to do something that has never been done before:
Use design thinking principles to invent new business and social service models for the local music community.
As one of two teams during the 2012 UX for Good event, this team's challenge was:
How can we re-arrange the elements of the New Orleans music economy to produce more resources for artists in need?
The design brief: http://www.theinsightlabs.org/interview/dont-lose-the-beat
The "Don't Lose the Beat" team included:
VP/Interactive Director, Peter Mayer
UX Designer, Google (Google+ Team)
Co-Founder, Sr. Director of Product, About.Me
Design Strategist, Purpose
Associate UX Director, Manifest Digital
Senior Design Researcher, Twitter