UX for Good - New Orleans 2012 (Don't Lose the Beat)

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In May 2012, a group of user experience (UX) designers traveled to New Orleans, LA at their own expense to do something that has never been done before:
Use design thinking principles to invent new business and social service models for the local music community.

As one of two teams during the 2012 UX for Good event, this team's challenge was:
How can we re-arrange the elements of the New Orleans music economy to produce more resources for artists in need?

The design brief: http://www.theinsightlabs.org/interview/dont-lose-the-beat

The "Don't Lose the Beat" team included:
Rob Chappell
VP/Interactive Director, Peter Mayer
@roblchappell

Brynn Evans
UX Designer, Google (Google+ Team)
@brynn

Ryan Freitas
Co-Founder, Sr. Director of Product, About.Me
@ryanchris

Lee-Sean Huang
Design Strategist, Purpose
@leesean

Tanarra Schneider
Associate UX Director, Manifest Digital
@saltysweetgirl

Mark Trammell
Senior Design Researcher, Twitter
@trammell

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  • The final report by UX for Good by Insight Labs is now also available on SlideShare. Have a look: http://www.slideshare.net/ux4good/ux-for-good-final-report-by-insight-labs
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  • Also be sure to check out our other design team's presentation 'Raise the Roof' - http://www.slideshare.net/ux4good/ux-for-good-raise-the-roof-without-videos
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  • Check out the video about UX for Good and what we accomplished at http://www.ux4good.com.
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UX for Good - New Orleans 2012 (Don't Lose the Beat)

  1. Don’t Lose The Beat.UX4GOOD
  2. Don’t Lose The Beat.UX4GOODHow can we re-arrangethe elements of the NOLAmusic economy toproduce more resourcesfor artists in need?
  3. Don’t Lose The Beat.UX4GOODHow can we re-arrangethe elements of the NOLAmusic economy toproduce more resourcesfor artists in need?How do we create aculture of carefor musicians in NewOrleans?
  4. Define “musicians in need.”
  5. Define “musicians in need.”What is ahealthy Relationships &musician? Community Mind Body Education & Tools Economic Stability
  6. Move beyond a crisisresponse model to aproactive wellness andpreventative care model tocreate a more resilientmusical culture.
  7. Crisis response.
  8. A buoyant foundation.
  9. BarriersMusicians are often reluctantor unwilling to ask for help.Or they don’t know how orwhere to get help.
  10. DoreenClassically trainedJazz busker
  11. Doreen Classically trained Jazz busker•cash-based operations•overhead takes her away from earning income & family
  12. Nesbyhip hop DIY digitalentrepreneur
  13. Nesbyhip hop DIY digitalentrepreneur•self-taught, but still hustling all the time•looking for community and connection
  14. How to reach musiciansOffer musicians what theyneed through what theylove.Musicians love playingmusic and spending timewith other musicians.
  15. What does a Musician’s Embassy looklike?• A single central embassy with direct access to health, financial, and instrument repair services• Music venues serve as local embassies providing connection to central services and host occasional daytime outreach sessions• Local celebrities to host, lend their name, and/ or sponsor
  16. Key components of theMusician’s Embassy
  17. Key components of theMusician’s EmbassyAmbassadors & DiplomatsPlacesPublic EngagementMetrics
  18. AmbassadorsAn accredited diplomat sent by a country as itsofficial representative to a foreign country.A person who acts as a representative orpromoter of a specified activity.
  19. NOLA has ambassadors already!
  20. DiplomatsSomeone who can deal with people in a sensitiveand effective way. They are at once host,researcher and “case worker.”These people are:•passionate about music and its surrounding community•empathetic to the lifestyle of artists•hosts of “open houses”•part of the music community•advocates to mobilize the larger populous to support music workers
  21. MetricsMeasurement is Proof.If you can measure, you can compare andcreate context.Context helps build advocacy.Advocacy can bring more opportunities forfunding.If we’re going to dream big, plan bigger andstart small – then we need to measure to knowwhen and how to scale.
  22. Measuring NOLA today8.75 MM Visitors going towards 13MM in the next 6 years$5.47 B in spending. Average visitor income is $50K+."These results are a reflection of the hard work of all thosein the hospitality industry and a testament to thecontinued resilience of our great city," said MayorLandrieu. "Our citys reputation as a top destination onlycontinues to grow…”Average cultural community member Annual Income(2010): $17KThese simple statistics show a huge gap in support of thelifeblood of the cultural economy in NOLA.
  23. Continued measurement as a path tosuccessFirst – define a baseline.Begin measuring, gatheringexisting metrics, andunderstanding current state.Pilot the program – start small.Demonstrate that the ideas work,and measure to determine how toscale.
  24. Metrics can help us define:New needsPrograms that are working and aren’tBenefits to the larger communityNew connections for fundingMake it real for advocates and policy makers
  25. CHECK: 4132TABLE: 1/1SERVER: 3552 Stacey-AnnDATE: May01 ‘12 8:18 PMCARD TYPE: VISAACCT #: XXXXXXXXXXXX2634EXP DATE: XX/XXAUTH CODE: 046568 BRYNN EVANSSUBTOTAL: 28.31TipTotalX SIGNATURE THANK YOU SIGNED COPY - MERCHANT SECOND COPY - CUSTOMER TIP THE BAND Help support New Orleans Musicians More info: tiptheband.org $1 $5 $10 $20 Circle a tip amount and the dollar value will be deducted from you credit card.
  26. Don’t Lose The Beat.UX4GOODHow can we re-arrangethe elements of the NOLAmusic economy toproduce more resourcesfor artists in need?
  27. Don’t Lose The Beat.UX4GOODHow can we re-arrangethe elements of the NOLAmusic economy toproduce more resourcesfor artists in need?Aggregate resourcesLower barrier to entryPublic funding= Culture of Care
  28. Don’t Lose The Beat.UX4GOODTHANK YOU FOR YOUR TIME.

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