Waterloo Stratford Campus Academic Programs

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An overview of the different programs offered by the University of Waterloo Stratford campus. Find out more about the Bachelor of Global Business and Digital Arts and the Master of Digital Experience Innovation.

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  • The ideal student will be a highly motivated, dynamic, flexible self-starter. He/she will be an independent worker driven by the desire to learn, explore and proactively look for solutions. He/she will have a vivid interest in international events, both political and social in nature. He/she will be open to new educational experiences and ready to apply new and innovative approaches to learning. He/she will be an open-minded individual with a sincere interest in multiculturalism and new technologies.Basic Requirements: a minimum of 75% in English 4U or equivalent. It’s recommended that studentscomplete 4U Mathematics of Data Management.Customized AIF form: we decided to this route instead of conducting interviews, at least for the first 2 years. We wish to create a competitive program where we admit only the brightest students. The customized AIF form will allow us to ask targeted questions related to the student’s interest in and qualifications for the GBDA. At the same time, it allows to have a thorough selection process without burdening the Registrar’s office. The evaluation of the AIF will be carried out by the associate deans or designates and myself.Ideal GBDA graduateStudents will graduate equipped with practical skills for project management, team collaboration, and digital design; these abilities are to be rooted in a solid intellectual foundation that links globalization, cultural studies, business ethics, economics, and marketing. Students will be versed in technology, creativity, and business – a truly multidisciplinary approach. They will be able to speak, interact and manage across multidisciplinary teams where many of today’s employees are ‘unilingual’ specialists and have difficulty interacting across varying teams. With experience in the latest technologies, business processes, and access to high-level industry mentors who will share invaluable career and industry insight, they will be in high demand in the high tech, education, government, gaming, marketing and cultural sectors.
  • Ideal GBDA graduateStudents will graduate equipped with practical skills for project management, team collaboration, and digital design; these abilities are to be rooted in a solid intellectual foundation that links globalization, cultural studies, business ethics, economics, and marketing. Students will be versed in technology, creativity, and business – a truly multidisciplinary approach. They will be able to speak, interact and manage across multidisciplinary teams where many of today’s employees are ‘unilingual’ specialists and have difficulty interacting across varying teams. With experience in the latest technologies, business processes, and access to high-level industry mentors who will share invaluable career and industry insight, they will be in high demand in the high tech, education, government, gaming, marketing and cultural sectors.
  • Ideal GBDA graduateStudents will graduate equipped with practical skills for project management, team collaboration, and digital design; these abilities are to be rooted in a solid intellectual foundation that links globalization, cultural studies, business ethics, economics, and marketing. Students will be versed in technology, creativity, and business – a truly multidisciplinary approach. They will be able to speak, interact and manage across multidisciplinary teams where many of today’s employees are ‘unilingual’ specialists and have difficulty interacting across varying teams. With experience in the latest technologies, business processes, and access to high-level industry mentors who will share invaluable career and industry insight, they will be in high demand in the high tech, education, government, gaming, marketing and cultural sectors.
  • Waterloo Stratford Campus Academic Programs

    1. 1. Waterloo StratfordAcademic Programs<br />Christine McWebb<br />cmcwebb@uwaterloo.ca<br />
    2. 2. In a nutshell<br />Creativity<br />Integration <br />Multidisciplinarity<br />Interface<br />Innovative teaching<br />Global awareness<br />Digital Media<br />
    3. 3. Diversity<br /> Creativity<br /> Unconventionality<br /> Curiosity<br />
    4. 4. Industry partners<br />Christie Digital<br />Research in Motion<br />Open Text<br />Stratford Festival<br />Corus Entertainment<br />Quarry Communications<br />and others<br />
    5. 5. Bachelor ofGlobal Business and Digital Arts<br />Christine McWebb<br />cmcwebb@uwaterloo.ca<br />
    6. 6. In a nutshell<br />Students will be trained in:<br /><ul><li>Digital applications
    7. 7. Design
    8. 8. Global business
    9. 9. Global ethics
    10. 10. Marketing
    11. 11. Cultural analysis
    12. 12. Entrepreneurship
    13. 13. Economics
    14. 14. Project Management</li></ul>Innovative teaching approach:<br /><ul><li> Integration of global business and</li></ul> digital arts disciplines<br /><ul><li> Team-work
    15. 15. Project-based courses
    16. 16. Students will work with companies, clients, creators, peers</li></li></ul><li>Program Overview<br />2+2<br />Year 1 and 2 at UW<br />Year 3 and 4 at Waterloo Stratford Campus<br />Possible entries into the program<br /> Year 1: Direct entry from high school or with a college degree (these two scenarios are our main marketing focus)<br /> Year 2: Transfer to UW from existing college or university program – preparatory year (not foreseen for 2012/13)<br /> Year 3: Transfer to Waterloo Stratford from existing college or university program (not foreseen for 2012/13)<br />
    17. 17. Value-added<br /><ul><li>Live and Learn Community – Velocity (under negotiation) and Stratford
    18. 18. State-of-the-art facilities in Stratford
    19. 19. Cohort Facilitator
    20. 20. Small classes
    21. 21. Project Management Accreditation
    22. 22. Study Abroad Opportunities
    23. 23. Direct contact to industry</li></li></ul><li>Program Facts<br />Tuition Fees:<br /> Domestic: $5,500 per term, Total $11,000 per academic year<br /> International: $21,070<br />Student Intake:<br />50 Domestic, 10 International at Steady State<br />
    24. 24. Sample Project<br />Social innovation<br />Industry partner: Christie Digital, Stratford Festival<br />Goal of project: Promoting some element of social good, such as multiculturalism<br />Project: The team will write, perform, and record a mini-play promoting the issue in question using Christie Digital micro-tiles for synchronized projection. The play will involve actors from more than one location, and ideally from more than one country who will be in contact, learn, act, perform in a virtual environment.<br />The team: students with a background in the performing arts (drama), students with solid writing skills, and experience in video recording and production (film studies, new/digital media).<br />
    25. 25. The ideal graduate<br />
    26. 26. Master of Digital Experience Innovation<br />Christine McWebb<br />cmcwebb@uwaterloo.ca<br />
    27. 27. The MDEI is a one-year, interdisciplinary program that is project-based. Students will work the way they will in the field post-graduation – in teams working on core projects. Throughout the projects they will consult with faculty and industry partners. <br />
    28. 28. Team building<br />Business modelling<br />Marketing strategy<br />Critical cultural analysis<br />Design thinking<br />
    29. 29. Intensive Workshop:<br />First week of September<br />Working in Teams<br />Digital Applications<br />Show/Tell by students<br />
    30. 30. Fall:<br />Working in Teams<br /> Digital Media Solutions: Design<br /> Principles of Marketing in a Globalized World<br /> New Perspectives: Media History and Analysis<br />Winter:<br /> Working in Teams<br /> Digital Media Solutions: Project Management<br /> Understanding the Consumer Universe<br /> Media Innovation and Impact<br />Spring:<br /> Projects<br />
    31. 31. Program Facts<br />Tuition Fees:<br /> Domestic and Int’l: $5,000 per term, Total $15,000 per academic year for 3 terms<br />Student Intake:<br />20 Domestic and International<br />Teams:<br />5-6 students each supervised by a professor and coached by industry partners<br />
    32. 32. The ideal graduate<br />
    33. 33. Here is what industry has to say!<br />
    34. 34. Thank you!Questions? Comments?<br />Christine McWebb<br />cmcwebb@uwaterloo.ca<br />

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