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Twitter for Small Business


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Twitter is a fast-paced social media tool which is changing the face of customer relations and consumer experience. Learn about why you should be on Twitter, and how you can best use its features.

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Twitter for Small Business

  1. 1. Twitter for Small Businesses Kayleigh Platz Social Media Specialist
  2. 2. Agenda• Twitter• Best Practices• Crisis Situations• Conclusion
  3. 3. Twitter• What is it?• Why use it?
  4. 4. What is it?• Micro-blog• 140 characters• (including spaces)• Handles• Hashtags
  5. 5. Why use it?
  6. 6. Best Practices• Marketing and Branding• Customer Service• Conversation• Personality
  7. 7. Marketing and Branding
  8. 8. Customer Service
  9. 9. Conversation
  10. 10. Personality
  11. 11. Crisis Management• A Twitter oops!• Online complaint
  12. 12. A Twitter oops!
  13. 13. A Twitter oops!Screen grab from
  14. 14. Online complaints
  15. 15. Online complaints
  16. 16. Conclusion• Easy to use anywhere• Share experiences• Interact with [prospective] clients/customers• Grow your own network
  17. 17. Connect with Kayleigh @write_girlUniversity of Waterloo – Stratford CampusUniversity of Waterloo Stratford Campus