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Google Analytics

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Have you ever wondered who looks at your website, what they find interesting on your site or how they found it? Well, there’s a web tool exactly for this purpose! Google Analytics tracks how people interact with your websites, so that you can make decisions on how to direct traffic and make your websites more effective. Also, use it in combination with AdWords to place effective advertising across the web.

Come and hear James Wilkinson describe how easy it is to increase traffic and follow your users’ paths through your website. He’ll describe how Google Analytics tracks visitor behaviours and how to maximize their visiting time.

The Digital Media Lecture Series brings leading scholars, forward thinkers and experts in the field of digital media. This series will explore digital media, technology and innovation.

Published in: Education, Technology, Business
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Google Analytics

  1. 1. Google Analytics James Wilkinson
  2. 2. What is Google Analytics?
  3. 3. Why use it?• User tracking• Social Media tracking• Web site assessments• Global demographic information
  4. 4. How does it work?• Placing tracking code on each web page – No privacy concerns• User enters page. Interacts. Leaves. – All tracked unobtrusively
  5. 5. Google Webmaster Tools• Compliments Google Analytics• Provides feedback – Broken links – Real time site usage – Sites linking to you – Search engine error alerts
  6. 6. Glossary• Visits – Number of people visiting your site• Unique Visitors – Number of people visiting your site, who have never been there before
  7. 7. Glossary• Page views – The number of times a page was viewed – Includes repeat views of that page by the same visitor• Pages/Visit – How many pages each visitor views on average
  8. 8. Glossary• Avg. Visit Duration – The average amount of time a visitor spends on your site – Should be at least 1 minute, 3-5 minutes is best for information sites, over 5 minutes for blogs
  9. 9. Glossary• Bounce Rate – The percentage of people who came to your website and left without opening other pages• New Visits – The percentage of visitors who have never been to your site before
  10. 10. Glossary• Exit – The percentage of visitors leaving your website from that particular page
  11. 11. WALKTHROUGH Recorded for future reference
  12. 12. Thank You• Twitter: @jerw• E-mail: james.wilkinson@uwaterloo.ca• Phone: 519-888-4567 x23014• stratfordcampus.uwaterloo.ca

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