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Have you ever wondered who looks at your website, what they find interesting on your site or how they found it? Well, there’s a web tool exactly for this purpose! Google Analytics tracks how people interact with your websites, so that you can make decisions on how to direct traffic and make your websites more effective. Also, use it in combination with AdWords to place effective advertising across the web.
Come and hear James Wilkinson describe how easy it is to increase traffic and follow your users’ paths through your website. He’ll describe how Google Analytics tracks visitor behaviours and how to maximize their visiting time.
The Digital Media Lecture Series brings leading scholars, forward thinkers and experts in the field of digital media. This series will explore digital media, technology and innovation.