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Gebm seminar topic 2 presentation 08082011

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Gebm seminar topic 2 presentation 08082011

  1. 1. SEMINAR PRESENTATION 200232 Global E-Business Marketing University of Western Sydney, 8 August 2011
  2. 2. Agenda <ul><li>Introduction </li></ul><ul><li>Market Status Quo 2011 </li></ul><ul><li>Key Players </li></ul><ul><li>Market Trends </li></ul><ul><li>Conclusion & Recommendation </li></ul>
  3. 3. Introduction <ul><li>Evolution from Feature Phone to Smartphone </li></ul>(Source: Own Display)
  4. 4. Introduction <ul><li>Convergence to Smartphones </li></ul>(Source: Own Display)
  5. 5. Agenda <ul><li>Introduction </li></ul><ul><li>Market Status Quo 2011 </li></ul><ul><li>Key Players </li></ul><ul><li>Market Trends </li></ul><ul><li>Conclusion & Recommendation </li></ul>
  6. 6. Market Status Quo <ul><li>55% of the recent US Sales were smartphones (March – May) 2011) </li></ul>(Source: Nielsen 2011)
  7. 7. Market Status Quo (Source: Business Insider 2009) <ul><li>Will smartphones replace the PC? </li></ul>
  8. 8. Market Status Quo <ul><li>...it seems to be very likely to happen: </li></ul>(Source: The Tech Journal 2011)
  9. 9. Agenda <ul><li>Introduction </li></ul><ul><li>Market Status Quo 2011 </li></ul><ul><li>Key Players </li></ul><ul><li>Market Trends </li></ul><ul><li>Conclusion & Recommendation </li></ul>
  10. 10. Key Players <ul><li>The major competitors in the battle: </li></ul>(Source: Own Display)
  11. 11. Key Players <ul><li>Worldwide Market Shares Operating Systems 2010: </li></ul>(Gartner 2011)
  12. 12. Key Players <ul><li>Estimated Market Shares Operating Systems 2015: </li></ul>(Source: Gartner 2011)
  13. 13. Key Players <ul><li>Regions are different and show potential for key players: </li></ul>(Source: Admob 2010)
  14. 14. Key Players <ul><li>IT markets and competitive positions: </li></ul>(Source: Cybion 2010)
  15. 15. Agenda <ul><li>Introduction </li></ul><ul><li>Market Status Quo 2011 </li></ul><ul><li>Key Players </li></ul><ul><li>Market Trends </li></ul><ul><li>Conclusion & Recommendation </li></ul>
  16. 16. Trends <ul><ul><li>(Source: TechXav 2010) </li></ul></ul>
  17. 17. Trends <ul><ul><li>(Source: HVAC n.d.) </li></ul></ul>
  18. 18. Trends <ul><ul><li>On average, 67% of all Open-OS-devices will cost 300 USD less. </li></ul></ul>(Source: Computerwoche 2011)
  19. 19. Trends <ul><ul><li>Revenues on App Sales will increase! </li></ul></ul>(Source: Arstechnica 2010)
  20. 20. Agenda <ul><li>Introduction </li></ul><ul><li>Market Status Quo 2011 </li></ul><ul><li>Key Players </li></ul><ul><li>Market Trends </li></ul><ul><li>Conclusion & Recommendation </li></ul>
  21. 21. Conclusion & Recommendation <ul><ul><li>Conclusion: </li></ul></ul><ul><ul><li>Increasing use of smartphones </li></ul></ul><ul><ul><li>Convergence of PC and phone </li></ul></ul><ul><ul><li>Lower prices for Open-OS-devices </li></ul></ul><ul><ul><li>High level of uncertainties about future developments of the market </li></ul></ul><ul><ul><li>The battle and competition will intensify ! </li></ul></ul><ul><ul><li>But: Who will be on the Titanic? </li></ul></ul>
  22. 22. Conclusion & Recommendation <ul><ul><li>Recommendation: </li></ul></ul><ul><ul><li>Immediate focus on all smartphone-related products & services: </li></ul></ul><ul><ul><ul><li>Software (OS and software for smartphone use, web browser) </li></ul></ul></ul><ul><ul><ul><li>Apps Store </li></ul></ul></ul><ul><ul><ul><li>Entertainment Content (music, video, books, games, news,...) </li></ul></ul></ul><ul><ul><ul><li>Search Engines & Advertisement </li></ul></ul></ul><ul><ul><ul><li>Data Providing </li></ul></ul></ul><ul><ul><ul><li>Data & Social Sharing </li></ul></ul></ul><ul><ul><ul><li>Not only hardware, also applications and contents may converge! </li></ul></ul></ul>
  23. 23. References <ul><li>Admob 2010, 'Metric Highlights, May 2010', AdMob Mobile Metrics , published 30 June 2010, viewed 01 August 2011, <metrics.admob.com>. </li></ul><ul><li>Arstechnica 2010, ‚Apple responsible for 99.4% of mobile app sales in 2009 (Updated)‘, published 2010, viewed 01 August 2011, <http://arstechnica.com/apple/news/2010/01/apple-responsible-for-994-of-mobile-app-sales-in-2009.ars>. </li></ul><ul><li>Business Insider 2009, ‚Chart of the Day: Smartphone Sales To Beat PC Sales by 2011‘, published 21 August 2009, viewed 30 July 2011, <http://www.businessinsider.com/chart-of-the-day-smartphone-sales-to-beat-pc-sales-by-2011-2009-8>. </li></ul><ul><li>Computerwoche 2011, ‚Andy Rubin wittert FUD-Attacke gegen Android‘, published 07 April 2011, viewed 01 August 2011, <http://www.computerwoche.de/netzwerke/mobile-wireless/2369414/>. </li></ul><ul><li>Cybion 2010, ‚Google, Microsoft, Apple and Amazon‘, published 19 February 2010, viewed 01 August 2011, <http://www.google.com/search?q=cybion+Google%2C+Microsoft%2C+Apple+and+Amazon&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:de:official&client=firefox-a>. </li></ul><ul><li>Gartner 2011, ‚Gartner Says Android to Command Nearly Half of Worldwide Smartphone Operating System Market by Year-End 2012‘, published 7 April 2011, viewed 30 July 2011, <http://www.gartner.com/it/page.jsp?id=1622614>. </li></ul><ul><li>HVAC n.d., ‚Reasons Why You MUST have a Website Designed Specifically for Mobile Devices‘, viewed 01 August 2011, <http://www.hvacbusinesssolutions.com/hvac-websites/mobile-websites.htm>. </li></ul><ul><li>Nielsen 2011, ‚In US, Smartphones Now Majority of New Cellphone Purchases‘, published 30 June 2011, viewed 30 July 2011, <http://blog.nielsen.com/nielsenwire/online_mobile/in-us-smartphones-now-majority-of-new-cellphone-purchases/>. </li></ul><ul><li>Techxav 2010, ‚If Facebook Were A Country, It Would Be The 3rd Most Populated‘, ppublished 19 March 2010, viewed 30 July 2011, <http://www.techxav.com/2010/03/19/if-facebook-were-a-country/>. </li></ul><ul><li>The Tech Journal 2011, ‚Mobile Web vs. Desktop Web‘, published 22 June 2011, viewed 30 July 2011, <http://thetechjournal.com/internet/mobile-web-vs-desktop-web.xhtml>. </li></ul>
  24. 24. Assignment Cover Sheet

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