shared: interests
                                                         purpose
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Advertising/Marketing on Communities and Social Networks

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difference between social networks and communties and its marketing/research applications.

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Advertising/Marketing on Communities and Social Networks

  1. 1. shared: interests purpose ideas experiences friends DO I IDENTIFY? SOCIAL NETWORK FORUMS, BRANDED COMMUNITIES, connect with friends WIKIS, BLOGS ? share life info (reviews / opinions / factual / questions) get recognition share experiences relevant to community make new friends get recognition WHY DO PEOPLE PARTICIPATE? Responding to receive info – reciprocal Recognition – social status Bettering life for all Sense of community and belonging LEVELS OF INVOLVEMENT / STATUS (could change over time) visitor/lurker Research Marketing newbie poster Research Marketing Learning Provide tools that Listen and discuss feed influencers respected poster through help people share & Polls with valuable connect better. VIP poster Ideas lab observation info. Provide It’s about creating moderator Actionable useful tools. useful content. http://uweg.typepad.com outbound

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