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Escapio Relaunch 2012: Vergleich alt/neu

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Relaunch: Frischer Look für Escapio.com

Mehr Buchungen durch persönliche Empfehlungen und emotionales Design.

Escapio, das Buchungsportal mit der handverlesenen Auswahl einzigartiger Hotels, hat seinen Internetauftritt neu inszeniert. Unter http://de.escapio.com präsentiert sich Escapio ab sofort im emotionalen Design mit großformatigen Bildern, persönlichen Empfehlungen und einer aufgeräumten Struktur.

Uwe Frers, Gründer und CEO von Escapio: „Escapio ist der Garant für ein begeisterndes Hotelerlebnis. Expertise, Persönlichkeit und Vertrauen sind die Basis unserer täglichen Arbeit, der neue Auftritt transportiert diese Werte perfekt.“

Die Wünsche der Kunden von Escapio wurden durch Umfragen, Einzelinterviews und Labortests intensiv in die Überarbeitung des Internetauftritts einbezogen. Mit messbarem Erfolg, ein vierwöchiger Parallelbetrieb von alter und neuer Version in Form eines A/B-Tests hat für die neue Version eine Steigerung der Buchungen um 19% ergeben.

Die Umsetzung erfolgte über einen Zeitraum von 10 Monaten inhouse in Zusammenarbeit mit den Berliner Agenturen re:former und reframe.


Über Escapio:
Escapio (http://de.escapio.com) ist das führende Buchungsportal für anspruchsvolle Individualurlauber mit einer handverlesenen Auswahl einzigartiger Hotels. Escapio bietet seinen Kunden die besten Inhalte für die Buchungsentscheidung sowie eine Garantie für den besten am Markt verfügbaren Preis.

Die Hotels bei Escapio unterliegen strengen Aufnahmekriterien. Entscheidend bei der Selektion sind Qualität sowie ein homogenes und überzeugendes Gesamtkonzept. Zudem achtet Escapio auf hochwertige Ausstattung, charmante Atmosphäre, perfekten Service, herausragende Lage, stringentes Design sowie höchste Gästezufriedenheit.

Bislang wurden 5.000 Unterkünfte in 50 Ländern in die Selektion von Escapio aufgenommen, wie zum Beispiel edle Luxushotels, romantische Landhäuser, stylische Designhotels, historische Schlösser, rustikale Weingüter, spanische Paradores oder marokkanischen Riads.

Provisionszahlungen der Hotels für vermittelte Buchungen bilden das Geschäftsmodell. Das Unternehmen aus Berlin wurde 2004 von Uwe Frers gegründet und beschäftigt 30 Mitarbeiter. 2008 haben die Risikokapitalgeber Acton Capital Partners (München) sowie w media ventures in das Unternehmen investiert.

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Escapio Relaunch 2012: Vergleich alt/neu

  1. 1. Relaunch Escapio.com Vergleich und Ergebnis Berlin, 20.11.2012 Uwe FrersEscapio Unique Hotels | Profil | Berlin, 27. August 2012
  2. 2. Home Alt (1)
  3. 3. Home Alt (2)
  4. 4. Home Neu (1)
  5. 5. Home Neu (2)
  6. 6. Home Neu (3)
  7. 7. Landingpage Alt
  8. 8. Landingpage Neu
  9. 9. Liste Alt
  10. 10. Liste Neu
  11. 11. Profil Alt
  12. 12. Profil Neu
  13. 13. Zimmer ohne Datum Alt
  14. 14. Zimmer ohne Datum Neu
  15. 15. Zimmer mit Datum Alt
  16. 16. Zimmer mit Datum Neu
  17. 17. Hotelbeschreibung Alt (1)
  18. 18. Hotelbeschreibung Alt (2)
  19. 19. Hotelbeschreibung Alt (3)
  20. 20. Hotelbeschreibung Neu (1)
  21. 21. Hotelbeschreibung Neu (2)
  22. 22. Hotelbeschreibung Neu (3)
  23. 23. Hotelbilder Alt
  24. 24. Hotelbilder Neu (1)
  25. 25. Hotelbilder Neu (2)
  26. 26. Hotelbewertung Alt
  27. 27. Hotelbewertung Neu
  28. 28. Filter Alt (1)
  29. 29. Filter Neu (1)
  30. 30. Filter Neu (2)
  31. 31. Trust Neu (1)
  32. 32. Trust Neu (2)
  33. 33. Ergebnis A/B-Test: +19% ConversionEscapio Unique Hotels | Profil | Berlin, 27. August 2012
  34. 34. Interessant? Danke für Euren Link: http://de.escapio.com Escapio | Unique Hotels Am Treptower Park 28 | 12435 Berlin | GermanyEscapio Unique Hotels | Profil | Berlin, 27. August 2012 ufr@escapio.com 0049 30 6165 1961 |

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