1. Lil’Shares.
Development,
Development marketing & customer milestones

2. Dev.
Dev
milestones

3. The homepage

4. A project page

5. Price widget
The current share price is the
price that a user needs to pay
per share.
h
The number of people who have
bought shares in the project
project.
The quantity of the shares
These backers are also advocates
within the project that the
for the project.
user wants to buy.

6. Frictionless-ly
Import.
I t
Kickstarter projects

7. Marketing
activities and milestones

8. Website of the week
WOTW
Website f h
W b i of the week
k
We promote
y
them and they
promote us by
extension

9. twitter
Twitter
3000 f ll
followers…

10. Email
Email
Week by Week

11. Coverage ???
Coverage
An example from Betali.st

12. A voice for Thales is crucial
{Thales being crushed by the weight of negative opinion}
Customer and user
Milestones

13. The team
Investors

14. Customer signups
244 signups to
private beta over the
last three weeks
198 confirmed and
fi d d
active newsletter
subscribers