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Localization World London 2013. Opinions are those of presenter.
“Tell Me More About That”
Context of Use in UX
and
Use of...
Localization World London 2013. Opinions are those of presenter.
About @Ultan
• Director, Oracle Applications
User Experie...
Localization World London 2013. Opinions are those of presenter.
Agenda
• User Experience (UX) 101
• Context of Use in the...
Localization World London 2013. Opinions are those of presenter.
In the Office This Morning?
Localization World London 2013. Opinions are those of presenter.
Context 101: Work and Cafés
Localization World London 2013. Opinions are those of presenter.
Room for CReaM?
Localization World London 2013. Opinions are those of presenter.
User Experience versus Usability
User Interface
The look ...
Localization World London 2013. Opinions are those of presenter.
“Tell Me More About That”
Localization World London 2013. Opinions are those of presenter.
Context of Use
• Anything of importance used to complete ...
Localization World London 2013. Opinions are those of presenter.
Kicking Yourself for Not Knowing Better
Localization World London 2013. Opinions are those of presenter.
Context and Metaphor
Localization World London 2013. Opinions are those of presenter.
Ethnography: Research in WWWild
Localization World London 2013. Opinions are those of presenter.
Contextual of Use Areas
• Stakeholders
• Intended user gr...
Localization World London 2013. Opinions are those of presenter.
Context of Use Areas
• Computing or technical
environment...
Localization World London 2013. Opinions are those of presenter.
Context of Use Areas
• Cultural, Social and Physical Work...
Localization World London 2013. Opinions are those of presenter.
Context of Use Areas
• Tasks by environment
• Training an...
Localization World London 2013. Opinions are those of presenter.
UX Context Pivots through Cloud
Sell 500 collectable comi...
Localization World London 2013. Opinions are those of presenter.
Today’s Global UX: Contextual
• Context Wins Over Consist...
Localization World London 2013. Opinions are those of presenter.
Enterprise Scale for Context
Localization World London 2013. Opinions are those of presenter.
L20n and 37 Signals UX
• Enabling Context When: “It Depen...
Localization World London 2013. Opinions are those of presenter.
Context Not a T9N Issue Alone
Localization World London 2013. Opinions are those of presenter.
Thinking Outside the Bento Box
Localization World London 2013. Opinions are those of presenter.
References
• Out of Office
• Context for All
• Tell Me Mo...
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Context of Use and Use of Context: Localization and UX

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Localization World, London 2013 preso by Ultan O'Broin on gathering user requirements globally and on making a great contextual user experience for all users.

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Context of Use and Use of Context: Localization and UX

  1. 1. Localization World London 2013. Opinions are those of presenter. “Tell Me More About That” Context of Use in UX and Use of Context in L10n Designing Great Enterprise Applications User Experiences for Global Users Ultan O’Broin (@localization) Oracle America, Inc Localization World, London, June 2013
  2. 2. Localization World London 2013. Opinions are those of presenter. About @Ultan • Director, Oracle Applications User Experience • Translation Program Manager • Localization Manager • EMEA, USA • Writer, Blogger • @localization • Views not necessarily those of employer
  3. 3. Localization World London 2013. Opinions are those of presenter. Agenda • User Experience (UX) 101 • Context of Use in the Enterprise • Global Users Don’t Work the Same Way • Enabling Sources for Contextual Use • Context for All: Beyond L10n • Resources
  4. 4. Localization World London 2013. Opinions are those of presenter. In the Office This Morning?
  5. 5. Localization World London 2013. Opinions are those of presenter. Context 101: Work and Cafés
  6. 6. Localization World London 2013. Opinions are those of presenter. Room for CReaM?
  7. 7. Localization World London 2013. Opinions are those of presenter. User Experience versus Usability User Interface The look and feel of an application, including the layout and interaction model. User Experience The complete experience for a user around accomplishing a task, including across traditional applications boundaries.
  8. 8. Localization World London 2013. Opinions are those of presenter. “Tell Me More About That”
  9. 9. Localization World London 2013. Opinions are those of presenter. Context of Use • Anything of importance used to complete a task • National Institute of Standards and Technology (NIST) Common Industry for Usability Requirements (CISU-R) • “The users, tasks, equipment (hardware, software, and materials), and physical and social environments in which a product is used” [ISO 9241-11:1998] • Enterprise nuances: business rules and requirements, organizational culture, working vs. business languages, multinational distribution, macro trends (BYOD, COIT, globalization, internet), micro flavors • Contextual areas vary by country/region/location too
  10. 10. Localization World London 2013. Opinions are those of presenter. Kicking Yourself for Not Knowing Better
  11. 11. Localization World London 2013. Opinions are those of presenter. Context and Metaphor
  12. 12. Localization World London 2013. Opinions are those of presenter. Ethnography: Research in WWWild
  13. 13. Localization World London 2013. Opinions are those of presenter. Contextual of Use Areas • Stakeholders • Intended user groups • Goals for groups
  14. 14. Localization World London 2013. Opinions are those of presenter. Context of Use Areas • Computing or technical environment • Translations, i18n, L10n Support
  15. 15. Localization World London 2013. Opinions are those of presenter. Context of Use Areas • Cultural, Social and Physical Work Environment
  16. 16. Localization World London 2013. Opinions are those of presenter. Context of Use Areas • Tasks by environment • Training and documentation
  17. 17. Localization World London 2013. Opinions are those of presenter. UX Context Pivots through Cloud Sell 500 collectable comic books Browse newly listed comic books Bid at the last second on a comic book
  18. 18. Localization World London 2013. Opinions are those of presenter. Today’s Global UX: Contextual • Context Wins Over Consistency (37 Signals) • Personalized • Cloud pivot, optimization • Dumbed down leveraging goals • If Language/Translation is UX, then it must be contextual
  19. 19. Localization World London 2013. Opinions are those of presenter. Enterprise Scale for Context
  20. 20. Localization World London 2013. Opinions are those of presenter. L20n and 37 Signals UX • Enabling Context When: “It Depends”
  21. 21. Localization World London 2013. Opinions are those of presenter. Context Not a T9N Issue Alone
  22. 22. Localization World London 2013. Opinions are those of presenter. Thinking Outside the Bento Box
  23. 23. Localization World London 2013. Opinions are those of presenter. References • Out of Office • Context for All • Tell Me More About That. Gathering User Requirements and Context of Use for Global Enterprise Applications • Cross-Cultural Factors Should be Considered in Enterprise UX Design • UX Testing and Cultural Preferences • NISTIR 7432 Common Industry Specification for Usability - Requirement • Multilingual Magazine • L20n.org • What AirBnB Learned from Jiro Dreams of Sushi

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