1. International Consumer Management Uvic08 08BN004F MinoriAtaka 08BN031C Yuki Ogino 08BN075F Satomi Sunanaga

2. About AKB AKB marketing AKB cho (AKB×ぷっちょ） 「Components of Attitude」 AKB case POS data Summary Refference Outline

3. Idols in Akihabara Concept [Idol we can meet] About AKB

4. KAGOME’s vegetable juice CD’s right of vote Waferchocolate’s card AKB marketing

6. sold by UHA Mikakuto

7. Puccho ×AKB (collaboration)

9. cognitive consistency theory Attitude

10. AKB case Buy products Love AKB Tend to buy AKB products

11. POS data of candy category

13. AKB puccho has sold three times as other candy. Rate of 16~29 consumer are high. ->the core layer of AKB fan.

14. Not only use AKB as image girl, UHAmikakutou change young people’s attitude who love AKB48 . summary

15. http://blog.goo.ne.jp/pbfaq/e/b63994935b01add4ac1895d592690021 http://www.akb48cho.jp/#/index Refferences