Be the first to like this
Sports Connectors is about ‘Uncovering the Power of Sport’
No other subject evokes so much discussion, debate and emotion regardless of demographics, geography or status. It unities and divides in equal measure but at it’s heart it delivers something we can all identify with.
Yet despite its popularity and importance no one has ever investigated the people that make it what it is – the Fans. The sports fan is often mis understood and clouded in pre-conceived notions that can make them appear undesirable to advertisers.
Sports Connectors is a ground breaking piece of research that is continuous, robust and has the ability to provide some real insight into the value of the sports fan, which ultimately will help connect brands with sports fans.