UTV Pitch Credential

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UTV Pitch is the sport media company that delivers unique multi-platform solutions across talkSPORT and Sport Magazine.

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  • This presentation is a brief overview of UTV Pitch our brands and our way of working. It should take no longer than 30mins to present. Ensure that the slides have been made relevant to your audience and that you have prepared prompts to help you to articulate the slides
  • Listen/Create/Deliver - simply represents the core values of how as a business we operate and this presentation aims to demonstrate why these values are so important to us. These three pillars transcend our business encompassing editorial and not just our sales deparment We will strive to be the best/most efficient at Listen-Create-Deliver.
  • What does this mean…. LISTEN As a media brand it is imperative that we understand our audiences, what engages them – what makes them select our station, pick up our paper or type in our url and how to keep them coming back. We invest in bespoke research over and above the standard industries of measure to gain insight into our audiences. For advertisers/agencies We endeavour to listen and interrogate your briefs – exploring/marrying up our own knowledge and insight into our audiences. Listening to your feedback on our proposals and campaigns CREATE Invested in creating exciting content, constantly evolving our offering through official rights and talented presenters. Built a talented programming and editorial team. And constantly looking at ways to extend our brand offering For advertisers and agencies we can create tailored solutions using one or a combination of our platforms. We can create engaging campaigns that tap into the passion of our audience DELIVER Consistent growth in audiences – delivering the biggest male media brand. Award-winning campaigns, that our audience engage with and respond positively to
  • We recognise that good listening is a necessary skill and will endeavour to improve our ability to listen. Listening carefully and understanding your brand as well as listening to our audiences places us in the best position to recommend solutions that deliver for your brand and have a positive impact on our audiences. What will good listening look like: -Good responses to brief as a result of asking the right questions (and listening to the response) -Central idea that demonstrates insight and understanding of the brief and our platforms -Articulate our ideas clearly and in an interesting way….not death by powerpoint or shoehorning irrelevant platforms in our response. “ I know that you believe you understand what you think I said, but I'm not sure you realize that what you heard is not what I meant.”   Robert McCloskey quotes
  • From an editorial perspective we invest in and create exciting editorial content and relevant brand extensions. For advertisers we create bespoke tailored solutions and an ideal environment to reach our audiences
  • Over 10 years we have created a place for fans to debate, inform and engage. As the UK’s ONLY commercial sports radio station we have created a unique and distinctive brand. Our success is based on a winning formula – live coverage, expert analysis and fan interaction and debate; Media Brand of the year It is the only truly interactive national radio station providing unrivalled sporting output for the majority of the day that continues to diversify into highly original phone-based formats through the night. Digital talkSPORT also now has a highly successful website and digital magazine to captivate and entertain listeners and viewers alike. Latest figures show that the website receives 300,000 unique viewers a month and generates 3 million page impressions. The digital magazine now has 176,000 subscribers. Sport In the summer of 2009 UTV acquired SPORT magazine, a great addition to our portfolio, a unique and successful format in its own right. Each week Sport delivers: Consistent clean editorial Excellent distribution, straight into the hands of the target audience Created the sector’s best reader profile and one of the highest circulations in men’s magazines Strong creative solutions These platforms can be combined to create strong cross-media platforms or used individually to target their specific audience
  • We’ve create
  • Our Audiences interest in Sport is what connects all of our platforms and this enables us to optimise the opportunities across all of our channels effectively. Harness We have a unique format in the commercial market place. The nature of our content allows us to be flexible across all of our platforms. We are able to leverage our sporting links and create credible and exciting solutions for our partners Our audiences are loyal and receptive to our format and content. We can also build on the excitement and anticipation of various big events. This puts us in a great position to create great content for our audiences and advertisers
  • Insight and great content have put UTV pitch into a position to continue to deliver for our audiences and our partners across our platforms
  • This is a brief overview of the brands under the UTV Pitch umbrella and how we work together on a day to day basis UTV Pitch now consists of talkSPORT radio, talkSPORT.net, talkSPORT digital magazine and SPORT magazine. Combined these brands deliver the UK’s biggest male targeted media brand. .
  • Each of our platforms delivers its’ own audience – UTV Pitch has and will continue to listen to each in order to create relevant content and also provide unique insight for advertisers
  • Please use Case-studies that you are familiar with so you are able to talk around what was delivered Sure for Men Ashes Countdown. A great example of how a brand spokesperson was utilised across our platforms to create an impactful campaign The Ashes on-air activity began with the ‘The Sure Men Ashes Countdown’, which relives great moments from Ashes past and generated excitement in the build up to the first Ashes test on 8 th July in Cardiff Sure Men sponsored talkSPORT’s test match reports and One Day International updates The station ran a twice-weekly competition, ‘Tonne or None,’ in the Alan Brazil Sports Breakfast where listeners will be invited to call in and correctly identify whether or not the player in question has previously scored a first class century The Alan Brazil Breakfast Show offered listeners the chance to win one of 40 pairs of Ashes tickets every 24 hours through a Sure Men branded competition In addition to the scheduled on-air activity, talkSPORT Magazine featured a number of Sure Men cricket themed editorial features across the summer
  • UTV Pitch Credential

    1. 1. UTV Pitch Credentials
    2. 2. ONE MEDIA COMPANY TWO GREAT SPORTS BRANDS FOUR MEDIA PLATFORMS
    3. 4. UTV PITCH ‘OUR COMMITMENT’ BENEFITS FOR PARTNERS LISTEN Audience Insights & campaign learning's Investigate your briefs, understand your brands Exciting editorial content. Brand extensions Tailored solutions. Access to multiple platforms CREATE Growing audiences. Biggest male media brand Award-winning campaigns. A loyal audience DELIVER
    4. 5. LISTEN
    5. 6. LISTEN: TO OUR PARTNERS UTV Platforms & Content OUR AUDIENCE YOUR BRANDS … .to bring our audience to your brands Listen to briefs <ul><ul><li>Relevant representatives to attend briefings </li></ul></ul><ul><ul><li>Involve programming & editorial teams </li></ul></ul><ul><ul><li>The idea is central </li></ul></ul><ul><ul><li>Clear consistent format </li></ul></ul>Lead with a good idea based on audience insight and understanding Presentations Share thoughts
    6. 7. CREATE
    7. 8. CREATE ENVIRONMENT The UK’s ONLY commercial sports radio station Live Sporting Rights Radio’s success story Extending the core proposition Appealing to the younger audience Designed for the affluent male Free distribution via stations/gyms Big Interviews & Real sports insight
    8. 9. CREATE: BRAND EXTENSIONS
    9. 10. EFFECTIVE CREATIVE SOLUTIONS UNIQUE FORMATS EXCITEMENT & ANTICIPATION EXPERTISE FLEXIBLE BRAND BENEFIT BUILD & LEVERAGE CREDIBLE ENVIRONMENT TAILORED SOLUTIONS UNIQUE AUDIENCE LEVERAGE CREDIBLE DEBATE & INTERACTION PASSION LOYAL & RECEPTIVE
    10. 11. DELIVER
    11. 12. DELIVERING THE AUDIENCE Source: RAJAR/IPSOS MEDIA/RSMB PE Dec 09, ABCe, ABC Dec 09, Comscore 300,000 unique visitors a month 176,407 weekly circulation 2.5 million listeners a week 306,436 weekly distribution
    12. 13. DELIVER: UNIQUE AUDIENCE CHARACTERISTICS talkSPORT digital Younger ‘digital’ audience Interactive Affluent (ABC1) Sport magazine High earners & affluent High unique readership London centric talkSPORT radio Broad demographic spread Have a range of interests Highly engaged
    13. 14. DELIVER: MULTI-PLATFORM SOLUTIONS
    14. 15. DELIVER: EVENT SPONSORSHIP Source: SPA 2009 Aware of Sony Ericsson as a Sponsor of the FIFA World Cup 2010 With just 8 weeks of promotional activity across talkSPORT, talkSPORT magazine and Sport magazine, the UTV pitch audience are significantly more aware of Sony Ericsson as a World Cup Sponsor
    15. 16. CHALLENGE US TO

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