Analyzing the social marketing environment
Marketing Environment <ul><li>Marketing environment consists of forces that directly or indirectly influence the organizat...
Internal Environment <ul><li>Internal Environment : The internal Environment is located within the organization. </li></ul...
External Environment <ul><li>External Environment forces are located outside the organization and are uncontrollable to a ...
 
SWOT Analysis <ul><li>The overall evaluation of organization's strengths, weakness, opportunities, and threats is called S...
What is social marketing environment? <ul><li>It is the set of forces that are external to the social change campaign and ...
Panther Premium Condoms SWOT Analysis <ul><li>New packaging, new campaigns,  </li></ul><ul><li>revised pricing, good distr...
SWOT Analysis Of Panther Condoms Lack of entry barrier, MRP of other commercial brands not indicated, lack of money for co...
Exercise 1 <ul><li>Participants to be divided in 5  </li></ul><ul><li>group and  conduct SWOT  </li></ul><ul><li>analysis ...
Issues Analysis  <ul><li>In this section the participant  </li></ul><ul><li>uses the strengths/weakness to  </li></ul><ul>...
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The Social Marketing Presentation by Uttam Raj Regmi

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Social Marketing Presentation

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The Social Marketing Presentation by Uttam Raj Regmi

  1. 1. Analyzing the social marketing environment
  2. 2. Marketing Environment <ul><li>Marketing environment consists of forces that directly or indirectly influence the organization’s marketing activities </li></ul>
  3. 3. Internal Environment <ul><li>Internal Environment : The internal Environment is located within the organization. </li></ul><ul><ul><li>Organizational objectives </li></ul></ul><ul><ul><li>Organizational resources </li></ul></ul><ul><ul><li>Organization structure </li></ul></ul>
  4. 4. External Environment <ul><li>External Environment forces are located outside the organization and are uncontrollable to a large extent </li></ul><ul><ul><li>Demography </li></ul></ul><ul><ul><li>Economy </li></ul></ul><ul><ul><li>Competition </li></ul></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><li>Politics </li></ul></ul><ul><ul><li>Natural forces </li></ul></ul>
  5. 6. SWOT Analysis <ul><li>The overall evaluation of organization's strengths, weakness, opportunities, and threats is called SWOT analysis. </li></ul>
  6. 7. What is social marketing environment? <ul><li>It is the set of forces that are external to the social change campaign and that impinge on its ability to develop and maintain successful influence on its target adopters. </li></ul>
  7. 8. Panther Premium Condoms SWOT Analysis <ul><li>New packaging, new campaigns, </li></ul><ul><li>revised pricing, good distribution </li></ul><ul><li>network, donor funded condom, Plain </li></ul><ul><li>condom, near expiry product, old stock still in the </li></ul><ul><li>market, donor supported Condom, </li></ul><ul><li>Product diversification, area for market </li></ul><ul><li>expansion, growing economy, stable government, </li></ul><ul><li>Lack of entry barrier, MRP of other commercial brands </li></ul><ul><li>not indicated, lack of money for communication </li></ul><ul><li>campaigns </li></ul>
  8. 9. SWOT Analysis Of Panther Condoms Lack of entry barrier, MRP of other commercial brands not indicated, lack of money for communication campaigns Product diversification, area for market expansion, growing economy, stable government Plain condom, near expiry product, old stock still in the market, donor supported condom New packaging, new campaigns, revised pricing, good distribution network, donor funded Threat Opportunity Weakness Strength
  9. 10. Exercise 1 <ul><li>Participants to be divided in 5 </li></ul><ul><li>group and conduct SWOT </li></ul><ul><li>analysis of Multi Purpose </li></ul><ul><li>Resource Centers (MPRC) in </li></ul><ul><li>The following districts </li></ul><ul><li>Morang, Sunsari, Kapilbastu, Banke and Bardiya </li></ul>
  10. 11. Issues Analysis <ul><li>In this section the participant </li></ul><ul><li>uses the strengths/weakness to </li></ul><ul><li>define the main issues that the </li></ul><ul><li>marketing strategy must address </li></ul>
  11. 12. Thanks

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