Orange presents HOW TO:not take crappy food photos ON Instagram
Look for shapes and patterns. RULE#1Lines of things look good. Circles of things look good. Round things on square plates look good and vice-‐versa. If you manage to ﬁnd food arranged in the shape of a smiley face, you have mastered everything you need to know about photography and have no need to read ?ps 2-‐9, you prodigy you.
Get all up on your food’s business. RULE#2What does this mean? Food doesn’t have a personal bubble, so don’t be afraid to invade its space. The iPhone’s ?ny camera packs a whopping punch, which lets you get uncomfortably close to your subject and capture every nook, cranny, pore, and blemish. This feature is the potent force behind untagged Facebook pics. Luckily, food has no shame .
And focus on focus. RULE#3To add onto Rule #2, here’s a quick lesson on the power of depth of field . Put your food in the limelight by bringing the subject close to your lens and locking the focus on your phone’s screen.* You’ll wind up with a sharp, clean foreground and a delighMully blurry background. *To lock the focus on the iPhone, tap the part of the screen you’d like to focus on before taking the picture. A blue square should appear. Hold the square un?l “AE/AF Lock” appears at the boTom, and snap away.
Opt out of the frames. RULE#5Instagram takes an electronic dump on the iPhone’s 8 MP camera and “all-‐new op?cs” with a wide array of goofy frames (Yes, I’m referring to you, “Nashville”). The “I-‐just-‐developed-‐this-‐roll-‐of-‐ﬁlm” retro borders, rounded edges, and vigneTes aren’t cool and vintage so much as they are tacky and distrac?ng.
Bump up the contrast. RULE#6Preteens who got a hold of new-‐fangled social media years ago have this rule of thumb down to an art. Almost everything looks beTer when dark colors are darker and light colors are lighter . When choosing a ﬁlter, tap the sun icon on the boTom le] of the screen and see if that helps. That way, if you had a random case of the shakes while snapping a pic, a liTle contrast can take the blur away. Slap on a ﬁlter, and hooray! You cheated yourself out of a terrible photo.
Let there be natural light. RULE#7Please, for the love of all things edible, do not turn your ﬂash on. Nothing is nas?er than greasy food appearing even shinier in a glaring spotlight. (This applies to point-‐and-‐shoot cameras, too. Nine ?mes out of ten, your food does not need automa?c red-‐eye reduc?on.) Sunlight through a window and/or a restaurant’s overhead ligh?ng is plenty of brightness.
Choose your filter wisely. RULE#8Whatever you do, steer very, very clear of Kelvin. Instead, test out one of the following food-‐friendly ﬁlters: Amaro, Hudson, X-‐pro II, Sierra, Hefe, Valencia And unless you’re shoo?ng a wedding, there’s no need to turn food black and white.
Choose your filter wisely. RULE#8 X-pro II Hudson
Think inside the box. RULE#9Instagram crops all photos into squares, so framing your shot rule of thirdswell is vital. The trick is to use the , and lucky for you (and your followers), Instagram provides you with a built-‐in a rule-‐of-‐thirds grid when deciding on composi?on. All you’ve got to do is align your subject with the crosshairs.