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Be ready for UKM2.0

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Introduction of web2.0 for SMEs

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Be ready for UKM2.0

  1. 1. Be Ready for UKM 2.0! (Enterprise 2.0) Diskusi Panel “TIK & Internet untuk Pemberdayaan UKM Indonesia Gedung SMESCO Promotion Center Jakarta, 25 November 2008
  2. 2. OK Let’s Start with…. Introduction
  3. 3. Pramasaleh H. Utomo, Ir., MT. • Medan, 3 November 1967 • Married, 2 Children • Bachelor degree from Institut Sains & Teknologi Nasional Jakarta, 1992 • Master degree from Institut Teknologi Bandung, Bandung, 2001 • R&D Division TELKOM 1993 – 1999 • HR Policy Development, HR Directorate TELKOM 2001-2002 • Information Technology Policy Development, HR & Supporting Business Directorate TELKOM 2002-2004 • Fixed Wireless Network Division TELKOM 2004- 2005 • Consumer Business Directorate TELKOM 2005- 2006 • Next Generation Network Project, Network & Services Directorate TELKOM 2006 • TELKOM Jakarta Selatan, Regional Division II 2007 – 2008 • TELKOM Jakarta Barat, Regional Division II 2008 - Now • utomo@telkom.co.id • http://www.telkom.co.id • http://moonlightkisses.myflexiland.com
  4. 4. Find me @...
  5. 5. Put into the context
  6. 6. The Outline • Introduction – Speaker’s profile – Put into the context: ICT for SMEs • The world is changing – The Upcoming Conceptual Age – Participatory Network: Everything2.0 era – Web2.0 • So does our work place – Introducing Enterprise2.0 – Meet Charlie Mr. Enterprise2.0 • Shall we Change? – President2.0? – A peek @ Google’s work place – The Battle of Generations • Let’s team up – TELKOM Initiatives
  7. 7. The World is Changing…
  8. 8. The Upcoming Era of Conceptual Age ATG (affluence, to technology, CONCEPTUAL AGE globalization) (creators & empathizers) INFORMATION AGE (knowledge workers) INDUSTRIAL AGE (factory workers) from AGRICULTURE AGE (farmers) 18th century 19th century 20th century 21st century Source: Daniel H. Pink, A Whole New Mind, New York, Riverhead Books, 2005 “The Next decade will be the Value Era- the refining & institutionalizing of the concept of value. Value isn’t just money. Its intellectual capital, ideas, innovation”. Gordon Petrash, PWC- Intellectual Asset Management Practice
  9. 9. The Six Aptitudes for Conceptual Age Not Just… But Also… Function Design Argument Story Focus Symphony Logic Empathy Seriousness Play Accumulation Meaning
  10. 10. Digital Lifestyle & Workstyle Many Experiences from Many Screens Find Child’s GPS Location on TV Watch Shows on Demand, Download the Answer Video Latest Tunes Call on TV Work Watch TV on from Home Train, Program DVR for Tonight Make Wait Time Schedule a Meeting Productive Conference Conduct Telepresence Face-to-Face Meeting
  11. 11. Participatory Network: 2.0 Era The Gift Economy Exposure Culture digital diary wikipedia open open source innovation social networking video sharing life fashion music Vibrant & Diverse Sub-Culture
  12. 12. Being digital is the Way Out? • Wikipedia • iPod Podcasting • mobile phone • ebook reader • Social Network • facebook • Innocentive • Google • Blog • RSS
  13. 13. Things does change…. So Does Our Work Place…. & Our Business Mode Obviously….
  14. 14. Introducing… Enterprise2.0
  15. 15. By Definition “Social Media Networking behind a firewall”
  16. 16. Social Media… …is a Conversation supported by online tools Thanks to Web2.0
  17. 17. Web2.0 for Enterprise
  18. 18. what is Enterprise2.0 ? meet Charlie
  19. 19. Enterprise2.0 Tools
  20. 20. So..it’s for real…?
  21. 21. Shall we Change …… Sure, but How? ….
  22. 22. Let’s See How Others Doing……….
  23. 23. Meet Barack Obama
  24. 24. a.k.a. President 2.0 He’s a Democrate, ambitious and he sucessfuly become a 44th President of the USA!
  25. 25. Therefore he spends Millions of Dollars on campaigning
  26. 26. But the most powerful and successful source he use in his battle with Hilary Clinton & John McCain to gain voters and donators is WEB 2.0
  27. 27. blog. From there it’s possible to Lets start with his navigate to all his other WEB 2.0 applications… • 1,7 Mio Facebook friends • 510 Thou MySpace friends • US$ 659,7 Mio donation via internet http://my.barackobama.com/page/content/hqblog/
  28. 28. Let’s Check a ‘future’ work place….
  29. 29. We’ve learnt so far …. Work place’s change President’s change Enterprise’s change The world’s change What about … YOU?
  30. 30. Are You Ready …… You have to!!
  31. 31. Are You Ready?
  32. 32. Different states of mind?
  33. 33. Let’s get networked
  34. 34. Let’s team up!
  35. 35. Broadband Ready 2009 • “Internet murah” for all • Free trial service • HotSpot initiatives
  36. 36. The decreasing Internet Tariff Tariff Broadband Speedy - Unlimited Tariff Broadband Speedy - Limited Juta Rp./MB 5.0 750 3.8 3.8 600 4.0 600 3.0 450 400 400 2.0 2.0 300 2.0 300 1.0 150 - 2008 2008 0 Jun '04 Des '05 Mar '06 Nov '06 Apr '07 Jun '04 Des '05 Mar '06 Nov '06 Apr '07 “Speed up to 1 Mbs” Tariff (Juta) Introducing “time based tariff” and “speedy prepaid” www.telkomspeedy.com
  37. 37. Thank You utomo@telkom.co.id ph.utomo@gmail.com ph_utomo@yahoo.com Thanks to all folks @ http://www.Slideshare.net http://www.wikpedia.org http://www.plasaIndigo.com http://flickr.com http://www.youtube.com http://namakuiful.com

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