Social media snapshot for product camp boston p camp boston 2012
#PCampBoston 2012 Social Media MetricsEnd-of Day - Stats using Free Tools to Analyze Events and Search Termslike #PCampBoston or Your Brand or Competitors etc. William Toll @utollwi Marketing Professional
Hashtag Search Hashtag Search Twitter has a great search website that is slightly different than the search features in your account. http://search.twitter.com Pros: •Free •RSS Feed for search – put this in your reader to monitor terms. Cons: Limited time storage of Tweets
TweetReach TweetReach TweetReach is a good tool to help identify the total reach, impressions and activity for a Twitter ID, hashtag or search term. http://www.tweetreach.com Pros: •Free version is good for searchers with limited velocity. Cons: Free accounts limited to 50 Tweets
Word Cloud Word Cloud Wordle is a simple and free word cloud generator. Simply input a RSS feed from a search.twitter.com search and view the worldcloud http://www.wordle.net/ Pros: •Free •Color and font can be adjusted. Cons: Limited # of Tweets analyzed, can not remove words.
Sentiment Analysis Sentiment Analysis There are many sentiment analysis tools, some are thousands of dollars per month some are free. TwitterSentiment is Free. http://twittersentiment.appspot.com/ Pros: •Shows positive sentiment and negative sentiment tweets for a hashtag or term. Cons: •Very limited results.
TrendSlide Twitter Mentions Analysis Tracking mentions over time for ProductCamp Boston twitter account. Today we are at 28 mentions! http://www.trendslide.com Pros: •Mobile visibility on key business and marketing metrics.
FourSquare Mobile Check-ins Great way to get visibility http://www.foursquare.com Pros: •Mobile visibility on key business and marketing metrics. Imagine having your entire team check into a tradeshow – great visibility for your company. •Cons: •There are many, including limited reach
Influencer Analysis Social Media Influencer Analysis These tools help you find and view the influence of your prospects, customers and industry thought leaders. Klout.com & peerindex.net are good examples Pros: •Excellent way to quantify total reach of individuals social presence Cons: •Controversial •Not very accurate at times