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Designer Brand

Personal branding for designer

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Designer Brand

  1. 1. Lohjinawi Designworks
  2. 2. The world is CONNECTED Thank’s to the internet
  3. 3. Information spreading fast Information spreads in real time without limitation
  4. 4. That causes overload information situation And Makes a Lot Of Confused Consumers
  5. 5. Let’s understand consumers Consumers need to see you to choose you Unfortunately your not the one that consumer see
  6. 6. If the yellow dots is you Let’s make some simple analogies to understand what happens in consumers’ eyes ( mind)
  7. 7. So you just seem like this in the consumers’ eyes And all of them competing to be the chosen one by the consumer
  8. 8. If you are the RED dots But there are also the RED dots
  9. 9. You will be seen like this in Consumers’ Eyes Then you have bigger chance to be seen and chosen by consumers And of course you will be more memorable
  10. 10. because you are DIFFERENT & UNIQUE
  11. 11. The RED dots Example
  12. 12. The RED dots Example
  13. 13. The RED dots Example
  14. 14. Pack yourself into something unique and different to WIN the Competition You have to make your self visible and memorable to the consumers
  15. 15. IS Called BRAND-U
  16. 16. Brand-U is How others (including your consumers) see, think, or assume about you
  17. 17. If you don’t do it, others will And You have to make sure that they see you like you want it to And When others do it for yourself it can be good or bad
  18. 18. So let’s build a brand For yourself specially as designer of course
  19. 19. Brand is a story about your self So it’s important to understand that you can’t build your brand in a short time. It needs continuity & commitment.
  20. 20. • What’s your passion? • Are you Specializing or Multitasking ? • What make you different from others ? • What is your Unique Value ?
  21. 21. Communicating your brand Live, Visualize, Share
  22. 22. Act Or live the brand Don’t pretend, just be u
  23. 23. Visualizing your brand We, designer, live and talk in visual words, so visualizing our BRAND is a must.
  24. 24. Visualizing identity creative process
  25. 25. SHARE your brand We, designer, live and talk in visual words, so visualizing our BRAND is a must.
  26. 26. Visualizing identity sharing process Brand sharing process
  27. 27. Live, Visualize, Share

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Personal branding for designer


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