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Utkarsh

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Utkarsh

  1. 1. 13BSP1230 B2B MARKETING USING SOCIAL MEDIA…
  2. 2. Leveraging the leading social media Linkedin Advisor Networking Twitter Leading and conversation Facebook Engaging consumer You tube Branding & Commentaries Google+ what does you add ?
  3. 3.  B2B > B2C
  4. 4. Advantages of using social media Social media marketing has many advantages: Broad reach - social media can reach millions of people all around the world ability to target particular groups - many forms of social media (e.g. Facebook, Foursquare) allow businesses to target specific groups, often in particular locations free or low-cost - many forms of social media are free for business, and paid options are usually low-cost personal - social media allow you to communicate on a personal basis with individual customers and groups fast – you can quickly distribute information to many people easy - you don't need high-level skills or computer equipment to participate in social media. The average person with a standard computer should have no difficulty.

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