USM Mobile Event App Marketing Guide

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Learn how to maximize your mobile event app through sponsorships and strategic promotion.

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USM Mobile Event App Marketing Guide

  1. 1. Mobile Apps for Events and Meetings How to Market Your Event and App
  2. 2. Identify Your Audience The typical meeting or event app can include many audiences from sponsors to exhibitors, but the most critical focus should be on attendees. A mobile app allows you to communicate real-time information attendees have at their fingertips. Your app should feature tools that eliminate paperwork, reduce the hassles associated with traveling to a new city or event venue and enable attendees to network and share information.
  3. 3. Build Awareness • Determine how to build awareness of your app with your attendees so they know about the app and how to find it. • Make the app available for download from your website and other mediums. Consider using a QR code for fast downloads. • Write a detailed description of your app explaining its features. Use relevant keywords. • Mention your app in supporting marketing efforts like brochures and direct mail. • Use social media to promote your app with links to download it. • Encourage your audience to spread the word about the app.
  4. 4. Add Value Your app should include all the information attendees, exhibitors and sponsors need including: • Session descriptions and speakers • Schedules and locations • Exhibitor listings and maps (possibly interactive) • Local restaurants, hotels, etc. • Social media access • The ability to receive push notifications • Links to documentation downloads • Feedback tools like surveys and polls Engage, Inform, Connect
  5. 5. Monetize! These can include: • Branding opportunities throughout different sections of the app • In-app banner ads • Full-screen ads or videos • Enhanced exhibitor listings with detailed information • Speaker or session sponsorship Your app can include sponsorship opportunities to help defray the costs of development.
  6. 6. Contact us to learn more about the benefits of mobilizing your next event or meeting. www.usmotivation.com information@usmotivation.com 1.866.885.4702

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