Introduction• OD is a process that applies Behavioral Science Knowledge and practices to help organizations achieve greater effectiveness including increased financial performance and improved quality of work life.
Cont• OD is different from other change efforts such as technological innovation, new product development, etc…..they focus on building the organization ability to assess its current functioning but OD involves improving the total system……..it thinks about the larger perspective.
Definition• OD is a system wide application of behavioral science knowledge to the planned development and reinforcement of organizational strategies, structures and processes for improving an organization’s effectiveness.
Explanation• OD applies to an entire system.• OD is based on behavioral science Knowledge and practice.• OD is concerned with planned change.• OD involves both the creation and subsequent reinforcement of change.• OD encompasses Strategy, structure and process changes.• OD is linked to improving organization’s effectiveness.
Why OD?• Globalization• Information Technology• Managerial Innovation
Historical Background of OD• Laboratory Training Background• Action Research and survey feed back Background• Participative Management background• Productivity and Quality of work life background• Strategic Change Background