FEMINIST MOVEMET Star image: Women:Surrounded by good Wearing revealing clothes to looking females meet the audiences voyeuristic needs # From this picture you can see that typical image of women in most hip hop videos are seen as sex symbols and they portray this by showing skin and dancing around sexually. This stereotypes has been set by the genre itself as it is conventional for the mainstream, and in order to be successful you have to live by that. Although this helps attract the male gaze we want to develop a character that is attractive but in a more sophisticated way.
STAR IMAGEThe representation of the artist is heavilyimportant. Conventionally the artist image in We wanted to reject the mainstreamhip hop videos is expressed through wealth, by subverting the conventionswomen, authority, image and status. shown. We showed status by placing out artist on a bridge and shooting from a low angle to show a superior status, also he is placed in the centre of the bridge to alert the audience that he is the star and give a sense of dominance and status. MES: -Clothing baggy/street like -Lighting shot at night to show his lifestyle -backgrounds graffiti area shows where he grew up
AUDIENCE FEEDBACK0 Here we have returned to out target audience in order to see whether the music products meet their needs. We have done this through short video clips.PERSON 1: PERSON 2: PERSON 3: PERSON 4:
ANCILLARY TEXTSRELATIONSHIPBETWEEN TRACK LISTAND ALBUM TITLE:The track list are orderedin a certain way to show BACKGROUND:that the artist has been CAMERA ANGLE: Graffiti womenon a journey of Mid-shot shows whatredemption. are shown in a The artist is wearing sophisticated way ARTIST NAME: STAR IMAGE: Clothing has Largest text on reference to the genre baggy album to alert RECORD LABEL: clothing/hood/smiling to camera the audience about who it is Made our own record label