Working with New Media

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An introduction to new social media for friends groups of national wildlife refuges.

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  • Title Slide Intro It’s a pleasure/honor to be here..
  • What we’re here for – Jason intro items 1 and 3 Jeff intro items 2 and 4
  • This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning, as people share their stories, and understandings. Social media or social networking (one example of social media) has a number of characteristics that make it fundamentally different from traditional media such as newspapers, television, books, and radio. Primarily, social media depends on interactions between people as the discussion and integration of words builds shared-meaning, using technology as a conduit.
  • View of nearly all Social/Web 2.0 sites… Top Rated Web 2.0 sites as of July, 2009: YouTube – 69,110,425 complete monthly visitors Wikipedia Craigslist Photobucket.com Flikr.com WordPress.com Twitter – 19,728,619 complete monthly visitors IMDB.com Digg.com eHow.com TypePad.com Topix.com LiveJournal.com DeviantART.com Technorati.com
  • Our agency works in a very different age, not only for conservation, but for communications. The culture of the Service is changing in response to changing technologies, demographics, and the scope of our mission. The way how both our constituents, our audiences, and our employees organization information and themselves as networks is rapidly changing. Additionally, our employees are also getting younger and more adept at receiving and processing information using technology. They have different expectations on our use of the web and new media.
  • - setting the tone of today’s topic -
  • “ Web 2.0 is a term describing the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users.” http://en.wikipedia.org/wiki/Web_2.0 New and social media are used for both work and personal use in a number of contexts, particularly for younger demographics. Communication This is way beyond email. People use tools such as Microblogs and presence applications to provide constant information about their activities (e.g. Twitter and Pownce ). People communicate via online Social networking platforms (e.g. Facebook , LinkedIn and MySpace ). These platforms and other sites provide information about community and social events (e.g. Upcoming , Evite ). Included in the realm of new media for communications is in the area of marketing, and even social marketing. Collaboration On drafting and distributing information - Wikis: Wikipedia Creating an online sense of community when it comes to information, particularly how users organize information - Social bookmarking: del. icio .us and StumbleUpon - Social News Sites: Digg , Mixx and Reddit - Opinion sites: epinions Engagement The photo albums in the sitting room are a done deal. People are increasingly maintaining and particularly sharing multimedia (i.e. photo, video, songs, etc.) online. - Photo sharing: Flickr and Zooomr - Video sharing: YouTube and Vimeo - Livecasting: Justin. tv - Audio and Music Sharing: imeem Entertainment Finally, folks are increasingly turning to new media for entertainment. This certainly includes viewing shows and movie online (and some of the interactivity that does with it), but is also focused with online gaming and online communities where users interact with each other using online characters, or “avatars.” - Virtual worlds: Second Life - Online gaming: World of Warcraft - Game sharing: Miniclip .com
  • Engagement The photo albums in the sitting room are a done deal. People are increasingly maintaining and particularly sharing multimedia (i.e. photo, video, songs, etc.) online. - Photo sharing: Flickr and Zooomr - Video sharing: YouTube and Vimeo - Livecasting: Justin. tv - Audio and Music Sharing: imeem Entertainment Finally, folks are increasingly turning to new media for entertainment. This certainly includes viewing shows and movie online (and some of the interactivity that does with it), but is also focused with online gaming and online communities where users interact with each other using online characters, or “avatars.” - Virtual worlds: Second Life - Online gaming: World of Warcraft - Game sharing: Miniclip .com
  • 5,000-10,000 new Twitter accounts a day: study physorg.com — Micro-blogging service Twitter is gaining 5,000 to 10,000 new accounts a day and most of its users have joined this year. Internet marketing company HubSpot, in a "State of the Twittersphere" report released on Tuesday, said 70% of the estimated 4 to 5 million people using Twitter have signed up in 2008 and 20 % have joined in the last 60 days.
  • What We Need
  • Working with New Media

    1. 1. Communications 2.0 - working with new media
    2. 2. Agenda Communications 2.0 <ul><li>Objectives: </li></ul><ul><li>Social and New media Overview </li></ul><ul><ul><li>Definitions of New Media </li></ul></ul><ul><ul><li>Social & New Media Landscape </li></ul></ul><ul><li>U.S. Fish & Wildlife Service and New media </li></ul><ul><li>Some of the Technologies </li></ul><ul><li>Questions & Discussion </li></ul>
    3. 3. Definitions of New Media <ul><li>Social Media is an umbrella term that defines activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. </li></ul><ul><li>For this presentation, social media and new media are used interchangeably. </li></ul>
    4. 4. <ul><li>“ Electronic, Internet-based media and tools, often with an element of immediacy and interactivity, for communicating to a broad audience as well as to niche audiences. </li></ul><ul><li>New media is used to educate, organize, share, communicate, coalition build, and as an alternative to traditional print and broadcast news media.” </li></ul><ul><ul><li>http://en.wikipedia.org/wiki/New_media </li></ul></ul><ul><li>“Emerging and often interactive electronic technologies used for communication to and among broad and niche audiences” </li></ul><ul><ul><li>Definition used in the Fish and Wildlife Service’s New Media Working Group </li></ul></ul>Definitions of New Media
    5. 5. <ul><li>Some examples… </li></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Social networking sites (e.g., YouTube, Facebook, MySpace) </li></ul></ul><ul><ul><li>Wikis (e.g., Wikipedia), </li></ul></ul><ul><ul><li>Really Simple Syndication (RSS) feeds </li></ul></ul><ul><ul><li>Virtual worlds (e.g., Second Life), etc. </li></ul></ul>Definitions of New Media Photo credits: Google.com, Facebook.com, National Oceanic Atmospheric Administration (NOAA), Second Life, LinkedIn.com, and Wikipedia.org, [rotating clockwise from upper-left.]
    6. 6. Social & New Media Landscape the changing ecosystem of information
    7. 8. http://theconversationprism.com/ Brian Solis
    8. 9. Social & New Media Landscape <ul><li>A snapshot in the United States*: </li></ul><ul><ul><li>75% of American adults use the Internet (70% of that group do it every day) </li></ul></ul><ul><ul><li>66% of them have used government Websites </li></ul></ul><ul><ul><li>20% download and listen to podcasts </li></ul></ul><ul><ul><li>7% have created an “avatar” in a virtual world </li></ul></ul><ul><li>More Use Stats for the United States </li></ul><ul><ul><li>Of all active Internet users, 77% regularly read blogs. </li></ul></ul><ul><ul><li>YouTube has over 100 million viewers in the U.S. </li></ul></ul><ul><ul><li>Facebook has more than 250 million users </li></ul></ul><ul><ul><li>Twitter has about 6-10 milion users globally </li></ul></ul>*Source: Pew Internet & American Life Project the changing ecosystem of information
    9. 10. Social & New Media Landscape <ul><li>It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The Internet took four years to reach 50 million people… in less than nine months, Facebook added 100 million users. </li></ul>the changing ecosystem of information
    10. 11. Rachel Carson Quote Like the resource it seeks to protect, wildlife conservation must be dynamic , changing as conditions change, seeking always to become more effective . Rachel Carson, Silent Spring
    11. 12. Living in an interconnected age Your refuge Friends group Regional office Sister refuge Park ranger NCTC CPWN staff Trainer Audiovisual Visitor services Park ranger Teacher I&E staff Hatchery manager State park Hatchery friends National park communications Refuge Update Local NGO
    12. 13. More Americans are getting their news via blogs , social networking sites like Facebook , and video sites like YouTube . State of the News Media 2009, Project for Excellence in Journalism
    13. 14. <ul><li>New Media Applications </li></ul><ul><li>Communication </li></ul><ul><li>Collaboration </li></ul><ul><li>Engagement </li></ul><ul><li>Education </li></ul><ul><li>Entertainment </li></ul>Some of the Technologies let’s brainstorm the future together
    14. 15. Some of the Technologies How can I use this in my job? let’s brainstorm the future together <ul><li>New Media Applications </li></ul><ul><li>Communication </li></ul><ul><li>Collaboration </li></ul><ul><li>Engagement </li></ul><ul><li>Education </li></ul><ul><li>Entertainment </li></ul>
    15. 16. Some of the Technologies <ul><li>Producers vs. Consumers of information </li></ul><ul><ul><li>Internal Communication </li></ul></ul><ul><ul><ul><li>Collaboration </li></ul></ul></ul><ul><ul><ul><li>Intranet </li></ul></ul></ul><ul><ul><ul><li>Sharepoint </li></ul></ul></ul><ul><ul><li>External Communication </li></ul></ul><ul><ul><ul><li>Changing nature of media </li></ul></ul></ul><ul><ul><ul><li>Having a conversation with partners and constituents </li></ul></ul></ul>
    16. 17. Blogs <ul><li>A blog (short for web log) is a website which features regular commentary or descriptions of events </li></ul><ul><ul><li>Graphics or video can be added </li></ul></ul><ul><ul><li>Readers can leave comments in an interactive format </li></ul></ul><ul><li>Government agencies are using external blogs </li></ul><ul><li>List of government agency blogs: http:// www.usa.gov/Topics/Reference_Shelf/News/blog.shtml </li></ul>
    17. 20. <ul><li>Provide a forum for people to connect with others who share similar interests. </li></ul><ul><li>Either contain a directory or provide a means to connect with friends and others. </li></ul><ul><li>Are web-based and offer a collection of ways for users to interact, including chat, messaging, video, file sharing, blogging, and discussion groups. </li></ul><ul><li>Site users interact through individual profiles they create. </li></ul>Social Networking Sites (SNS)
    18. 21. Social Networking Sites (SNS) <ul><li>Profiles “friend” other profiles </li></ul><ul><li>Users interact through online platform: </li></ul><ul><ul><li>Chatting </li></ul></ul><ul><ul><li>Messaging </li></ul></ul><ul><ul><li>Discussion threads </li></ul></ul><ul><ul><li>Share photos/videos </li></ul></ul>alexa marilyn jackie bj Be my friend? SNS
    19. 22. Social Networking Sites (SNS) <ul><li>Popular SNSs include Facebook , MySpace and YouTube . </li></ul><ul><li>Department of Interior web-filtering software blocks access to SNSs on government computers. </li></ul><ul><li>The Department has agreed, however, to sign terms of service agreements with Facebook and YouTube. </li></ul>
    20. 23. Facebook <ul><li>Facebook allows users to join networks organized by city, workplace, school, and region to connect and interact with other people. Users can add friends and send them messages, and update their personal profile. </li></ul><ul><li>Facebook is the 6th most trafficked website in the United States. </li></ul><ul><li>www.facebook.com </li></ul>
    21. 24. Social Networking Sites (SNS) <ul><li>Conservation Community examples </li></ul><ul><ul><li>Birdpost.com - social networking sites for birders </li></ul></ul><ul><ul><li>Fishington - for boating & fishing community </li></ul></ul><ul><ul><li>Scitable - for science of genetics ( Nature magazine people) </li></ul></ul><ul><ul><li>NC Wildlife Federation - uses Ning , which is a SNS software </li></ul></ul>
    22. 25. Social Networking Sites (SNS)
    23. 26. YouTube <ul><li>YouTube is a video sharing website (“vlog” video blog) that allows users to post and tag videos, watch those posted by others, post comments in a threaded-discussion format, search for content by keyword or category, and create and participate in topical groups. In January 2008 alone, nearly 79 million users made over 3 billion video views. </li></ul><ul><li>www.youtube.com </li></ul>
    24. 27. Twitter <ul><li>Twitter ( www.twitter.com ) is a free social networking and micro-blogging service that allows its users to send updates (“tweets”) and read those of other users. </li></ul><ul><li>“ Tweets” are text-based posts of up to 140 characters in length. </li></ul><ul><li>Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. </li></ul><ul><li>Estimated 4 to 5 million people use Twitter. </li></ul>
    25. 28. Twitter
    26. 29. URL Shortening Example: http://www.fws.gov/news/NewsReleases/showNews.cfm?newsId =8AFEB8E0-D179-6EBC-7C4D8449F30BB29F becomes http://bit.ly/duN7Dx
    27. 30. Digital images & photography <ul><li>Focus of Connecting People with Nature strategy </li></ul><ul><ul><li>“Capture the Moment” video (FWS) http://www.fws.gov/video/FLASH/outdoors.html </li></ul></ul><ul><li>Parks in Focus </li></ul><ul><ul><li>Connecting youth to nature through </li></ul></ul><ul><ul><li>photography </li></ul></ul><ul><ul><li>Udall Foundation - potential DOI model </li></ul></ul><ul><ul><ul><li>http://pif.udall.gov/ </li></ul></ul></ul>
    28. 31. Digital images & photography <ul><li>Image mosaic </li></ul><ul><ul><li>Part of Let’s Go Outside! Campaign </li></ul></ul><ul><ul><li>Go to http://yououtdoors.org/ </li></ul></ul><ul><ul><li>Upload an image of you outside - becomes part of larger image </li></ul></ul>
    29. 32. Digital images & photography - Flickr <ul><li>Photo-sharing </li></ul><ul><ul><li>Flickr.com is a website where individuals can post and share their photographs. Other users can then ‘tag’ those images allowing others to then search for images using terminology that others have applied to that image. </li></ul></ul>
    30. 33. Flickr Groups
    31. 34. Linking Tools
    32. 35. <ul><li>A wiki allows any user to contribute or modify content on a web page. </li></ul><ul><li>Wikis derive their name from the Hawaiian word wikiwiki , meaning “fast.” </li></ul><ul><li>Wikis can be used to share information with a group and update that information quickly. Individuals in a restricted wiki can work together on writing, editing, research and problem-solving. </li></ul>Wiki
    33. 36. Wiki <ul><li>The most famous wiki is Wikipedia , “the free encyclopedia that anyone can edit.” Wikipedia boasts 684 million visitors a year, 75,000 active contributors, and more than 10 million articles in 250 languages. </li></ul>
    34. 37. National Wildlife Refuges on Wikipedia <ul><li>Umbagog National Wildlife Refuge </li></ul><ul><li>Patuxent Research Refuge </li></ul><ul><li>Edwin B. Forsythe National Wildlife Refuge </li></ul><ul><li>Great Dismal Swamp National Wildlife Refuge </li></ul>
    35. 38. Closing slide <ul><li>You are the front lines of conservation </li></ul><ul><li>When in doubt, ask for help </li></ul><ul><li>Blaze the trail, but don’t get burned </li></ul>because Power Point is awful and makes me do this…
    36. 39. Resources <ul><li>Northeast Region Contact </li></ul><ul><li>Alexa Marcigliano – New Media Specialist </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>(413) 253-8322 </li></ul></ul><ul><li>Washington Contact </li></ul><ul><li>Michael Gale – New Media Specialist for National Wildlife Refuges </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>(703) 358-1712 </li></ul></ul><ul><li>Canaan Valley Contact </li></ul><ul><li>BJ Feather – Office Automation Clerk </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>(304) 866-3858 </li></ul></ul>You’re not alone, in fact, we are millions strong
    37. 40. Resources <ul><li>Other Resources </li></ul><ul><li>www.webcontent.gov </li></ul><ul><li>www.mashable.com </li></ul><ul><li>www.pewinternet.org </li></ul><ul><li>http://www.newmedia.org/ </li></ul><ul><li>TIME Best Websites </li></ul><ul><li>Using Social Media for Wildlife - NWF presentation </li></ul><ul><li>Nature Conservancy - big ideas in conservation </li></ul>

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