1) All Programmatic Everything Everyone
pretty much agrees that programmatic is the next big thing for advertising. Surprisingly, not everyone has adopted programmatic yet (iAd was once in that group). By the end of next year, mobile advertising through programmatic means will be like brushing your teeth. You won’t even have to think about it.
2) Mo’ Fraud, Mo’ Problems
Ad fraud is a huge problem. The industry can’t sustain itself if this problem continues. Advertisers will lose confidence with the snap of a finger. In 2015, you’ll start to see companies taking action against fraud. Don’t rely on mobile advertising to be more “fraud-resistant.” Take action!
3) Big Native Push If
you’re concerned with making your mobile ads more relevant and non-intrusive, native advertising is what you want. However, native ads can’t really scale through programmatic means like banners can. This will change in 2015. More advertisers and ad companies will realize the value of native and come up with ways to deliver native ads programmatically.
5) The craziness has already
started for app installs, and App Developer Frenzy there are no signs of slowing down for this vertical. The big guys in the space are making bank off app installs, and things will get more interesting once new ad formats are offered on a larger scale. But what do app developers really need? We’re also part of the app developer frenzy and have the perfect product for app developers who want to take control of their app promotion. Read more!