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An extraordinary South African advertising veteran, Reg Lascaris believes in setting big dreams and being a tough-minded optimist. In his new book, Lessons from the Boot of a Car he shares stories about the many ups and downs in his own career. Together with his partner John Hunt, Lascaris launched an agency that would later not only produce some of the most iconic ad campaigns in the world, but would also transform the South African advertising industry into a twenty-first century powerhouse. The world-class agency that eventually became TBWA \ Hunt \ Lascaris, produced the famous Nando's campaign, the brilliant BMW mouse advert, and also the first ANC election campaign. They were responsible for the transformation of the South African advertising industry into a twenty-first century powerhouse.
According to Lascaris, South African businesses are too cautious and pessimistic -- he has written this book for the optimists. "The future is theirs because the pessimists don't want it or can't see it."
Lessons from the Boot of a Car is not a how-to book or a how-I-did-it book. It's a story-book intended to encourage the novice entrepreneur to make a start and help the square peg in a corporate hole seize the opportunities that come along. Each chapter of the book ends with a set of lessons learned from that chapter of his life and career, lessons that are primarily aimed at encouraging young entrepreneurs and anyone who is interested in personal growth in their career. It is illustrated with photos from some of his best ad campaigns.
This WRFY session was presented by Marlize Terblanche-Smit in Cape Town on the 16th of May 2014 and in Johannesburg on the 23rd of May 2014.
Read more at http://www.usb-ed.com/wrfy/pages/Lessons-from-the-Boot-of-a-Car.aspx