USA Web Solutions<br />Company Information<br /><br />Join Us:<br />Twitter : @usawebsolutions<br /...
2<br />Company Facts<br />Headquarters:<br />USA Web Solutions is headquartered in New York City, with a dedicated office ...
3<br />The Web Department: Overview<br />The Web Department allows Midsized and Growing Enterprises to gain better Online ...
Advantage of the Web Department Model<br />4<br />Agile/Adoptive Business Model: allowing clients to change, modify, and s...
5<br />Interactive Desk<br />What We Can Do For You:<br />USA Web Solution’s Interactive team is well-versed in creating c...
Your brand - translated seamlessly to the web.
A clean and intuitive user interface based on your users needs
We help you translate your business needs with what your audience expects and wants.
Mobile readiness
Smart phones are changing the way we surf the net.  We make sure your site is ready for it.
Social media integration across site
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About USA Web Solutions


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Learn more about the services we offer at USA Web Solutions. Find us online at and join us on Twitter at and on Facebook at

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About USA Web Solutions

  1. 1. USA Web Solutions<br />Company Information<br /><br />Join Us:<br />Twitter : @usawebsolutions<br /><br />
  2. 2. 2<br />Company Facts<br />Headquarters:<br />USA Web Solutions is headquartered in New York City, with a dedicated office located in Chennai, India. <br />Services:<br />Website Design and Development<br />Online Marketing:<br />Pay-per-Click Campaign Management (PPC)<br />Search Engine Optimization (SEO)<br />Profile Based Marketing<br />Social Media Optimization (SMO)<br />Customer Relationship Manager<br />Office Interactive was developed by USA Web Solutions with growing businesses in mind. <br />Founding:<br />USA Web Solutions, Inc. was founded by Raz Choudhury in 1999. During his 5-year tenure at IBM, Raz worked on networking and eBusiness solutions for global enterprises such as Goldman Sachs, Mitsubishi Corporation and AXA Equitable. This inspired him to form USA Web Solutions in order to offer revolutionary web solutions and online marketing services to small and midsized companies. <br /> USA Web Solutions is a full service Web Department, offering Web Solutions and Online Marketing for growing and mid-sized companies. USA Web Solutions takes great pride in the patent-pending software they have built, as well as their award winning e-commerce sites. They have evolved from being a local e-commerce solution provider to a well respected, full-service web solutions firm, thanks to the dedication of our team members and our clients for their business. <br />
  3. 3. 3<br />The Web Department: Overview<br />The Web Department allows Midsized and Growing Enterprises to gain better Online Presence & Visibility by utilizing a more integrated and active approach to maintaining their online initiatives. <br />Compared to an in-house ad-hoc/reactive approach, the web department service model offers clients results oriented deliverables that is efficient and cost-effective.<br />
  4. 4. Advantage of the Web Department Model<br />4<br />Agile/Adoptive Business Model: allowing clients to change, modify, and scale online activities based on real-time business needs. Faster go-to-market with new products and services<br />Access to Dedicated Resources: A Dedicated team of experts that understands the client’s environment and unique needs<br />Reduces Total Cost of Ownership (TOC): On going monthly fee instead of large one-time or project based investment. Substantially reduces payroll expenses by reducing the need to hire various full-time skilled professionals in web design, development, online marketing, systems integration, etc.<br />Value Added Sales & Productivity Tools: CRM for Streamlined Sales, Customer Support, and Marketing.<br />Fully Managed Web Hosting: Fully Managed Web Hosting with seamless support integration.<br />Dedicated Support: Access to dedicated Account and Project Managers, 24/7 Live Customer Portal Access for Project and Case Status,.<br />Quality Assurance: Around-the-clock monitoring of functionality errors, browser compatibility issues, usability issues, and malware detection and removal<br />
  5. 5. 5<br />Interactive Desk<br />What We Can Do For You:<br />USA Web Solution’s Interactive team is well-versed in creating custom sites that not only showcase your unique capabilities, but also make it easier for people to do business with you.<br /> <br />When creating our websites we always keep the following best practices in mind:<br /> <br /><ul><li>High-end, custom graphic design
  6. 6. Your brand - translated seamlessly to the web.
  7. 7. A clean and intuitive user interface based on your users needs
  8. 8. We help you translate your business needs with what your audience expects and wants.
  9. 9. Mobile readiness
  10. 10. Smart phones are changing the way we surf the net. We make sure your site is ready for it.
  11. 11. Social media integration across site
  12. 12. We understand the importance of a digital footprint, and we optimize your site to make it easier for your audience to share with others.
  13. 13. Cross-browser compatibility
  14. 14. We follow the highest technological standards so that your site is consistent across all browsers.
  15. 15. Optimal usability and simple navigation
  16. 16. If users can’t find what they are looking for they will leave your page within seconds. We make sure our sites have a simple, intuitive navigation with easy-to-find information.
  17. 17. SEO optimization as it pertains to design
  18. 18. Without the right design best practices, your Search Engine results will not be optimized. We make sure that every detail is covered to give you the best search results possible.</li></ul> <br />Learn more about how USA Web Solutions can make your website your best marketing tool with the right usability, design, and marketing design best practices.<br />Your Interactive Team:<br />Here at USA Web Solutions we believe that form must equal function when it comes to web design. Having a well-designed site isn’t just about having great colors and fonts, but it’s also about the way the user interacts and navigates through the site. Your user should feel comfortable on your site, easily find the information they are searching for, and want to come back again and again. <br />
  19. 19. 6<br />App Desk<br />Customer Relationship Management<br />We have created a completely customizable Customer Relationship Management (CRM) Software that is accessed securely on the internet. This CRM is easy to use and easy to customize with functions that include: Email, Email Marketing Blast capabilities, Billing, the ability to organize the internal processes of your company and more. The benefit of having an all-in-one solution is having multiple programs in one package at one price.<br />Content Management System<br />Content Management Systems (CMS) are a great way for people with little technical experience to upload text, photos and videos to their site. It also allows users to create new pages and delete pages from their site. This is a cost effective feature that can be added to any non-template site. A CMS is not a template, but can work with your existing design and is more customizable than a template web site package. <br />E-Commerce<br />USA Web Solutions creates one of a kind e-commerce platforms integrated into a custom web design. This allows more flexibility than a template e-commerce solution. With our platform you will have the ability to update products, prices and information on your site easily. Our e-commerce platform allows for flexible customization instead of the boxed in design of a web site template. <br />
  20. 20. 7<br />Ad Desk – Social Media<br />What Is Social Media:<br />Social media is the new way to talk to and engage with your customers. It’s the new way to find out and hear what people are saying about your brand. It’s the new word of mouth and THE way of creating dialogue with your customers today. <br /> <br />With millions of people online using social media sites such as Facebook, Twitter, YouTube and Flickr each day, it’s hard for companies of any type to ignore the idea of using it within their company. Social media allows companies to share information with their customers on a regular basis. It allows you to control the content that goes out about your company, rather than letting others do that for you. <br />Where Should I Be In Social Media:<br />There are several different outlets in social media. The top social media site that over 600 million worldwide are using is Facebook. Of the 600 million active users worldwide, 146.8 million are from the United States alone. Worldwide, a combined 700 billion minutes are spent on Facebook each month. The average user is connected to about 80 community pages, groups and events. Your Facebook page can be optimized to bring your community together by managing information and can be customized for better branding. <br /> <br />Twitter is what is known as a Microblogging site. Each tweet you send out can only contain 140 characters. The popular and fast growing social network currently has roughly 175 million users; this is up from 145 million in September. There are hundreds of thousands of new users signing up each day with about 65 million tweets (messages) being sent out daily. <br />When Should I Use Social Media:<br />Managing your social media presence and your brand identity online is something that needs to be handled on a daily basis. Social Media is timely and in real time. If you only send one tweet out per week, why is anyone going to pay attention to you? If you’re not updating information about your company or industry on a regular basis, others are going to beat you to it and users will pay attention to those companies instead. Don’t you want your company to be the industry leader? Don’t you want to be the one determining what information people get about your company?<br />
  21. 21. 8<br />Ad Desk – PPC<br />What Is PPC:<br />PPC, or pay-per-click campaigns, are new ways of advertising your products and services online. Search engines such as Google, as well as social media sites like Facebook and LinkedIn, allow users to buy “real estate” on their web sites for the purpose of displaying advertisements which are triggered by keywords that advertisers select. Ads that are displayed but not clicked do not cost anything. Those ads that are clicked, however, will cost the advertiser an amount that is determined, in part, by how many others are bidding on that particular keyword. <br /> <br />In short, it is the way to generate new leads by targeted customers who has specified an interest in your products and services. <br />When Should I Use PPC:<br />We generally recommend that PPC campaigns be used in the context of a much larger marketing campaign – each portion of a promotional mix should serve to reinforce the messages being conveyed by the others. They should not be expected to completely replace more traditional advertising channels, or to change the course of a business for a few hundred dollars a month. However, it is certainly true that businesses – and competitors – across all industries are using PPC advertisements in their marketing mixes (a quick Google search will prove that). With the internet rapidly become the #1 destination for product research and purchasing, having an online presence is no longer optional. PPC can gain you immediate visibility online, allowing you access to leads and new sources of business that we not previously available. <br />
  22. 22. 9<br />Ad Desk – SEO<br />What Do SEO Services Include:<br /><ul><li>Research and Analysis
  23. 23. Detailed research and analysis of existing online visibility
  24. 24. Comprehensive keyword research
  25. 25. On-site Optimization
  26. 26. Content creation for select keywords
  27. 27. Google Analytics Setup and Social Bookmarking
  28. 28. Google XML Sitemap creation and optimization
  29. 29. Optimization of URLs, HTML code and meta-content
  30. 30. Offsite Optimization
  31. 31. Thematic link building and Directory listing campaign
  32. 32. Social Media link building campaign
  33. 33. Article Submission, Blogging
  34. 34. Industry Specific Directory Listing
  35. 35. Online Press Release
  36. 36. Monthly Reporting & Account Management</li></ul>What Is SEO:<br />Search Engine Optimization is more than directory submissions and meta tag changes. It’s a complicated process that we’ve worked hard at perfecting. Only the most legitimate tactics are used to ensure that your site not only receives more traffic but that it does not antagonize search engines.<br /> <br />The organic results contain a higher level of trust and credibility. Search Engine Optimization has highly residual Return On Investment long term with stabilized rankings. These prolonged SEO life-cycles yield consistent performance in conversion. <br />
  37. 37. 10<br />Ad Desk – Profile Based Marketing<br />What is Profile Based Marketing:<br />Profile Based Marketing allows your company Online Visibility at a reduced Cost Per Click (CPC) rate through social media sites. You can better target your audience based on: Demographics, Age, Gender, Education, Preferences, Marital Status, Etc.<br />In addition, you can control what time of day your ads appear on the network site, how often certain age and gender groups will see your ad and where in the world your ad will appear. These sites offer tools to make sure that your ad does not appear on certain irrelevant sites and pages. <br />
  38. 38. Ad Desk – Email Marketing<br />What is Email Marketing:<br />A recent study found that across all generations, email is still the top activity online. That being said, getting your companies' information out through Email Marketing is still a key tool today. <br />You can announce a new product or service. Run a promotion or take customer surveys. Increase customer loyalty and brand recognition. The possibilities for marketing your company through email are endless. <br /><br />