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Go Links @ NC State   Lunch & Learn Presentation            May 25, 2011                ------             Nick YoungOutre...
Whats easier to remember?http://www.ncsu.edu/policies/informationtechnology/REG08.00.2.php                                ...
Whats easier to fit            on a business card ?http://www.ncsu.edu/project/njyoung-dev/personal/resumes/public        ...
What costs less?Reprinting 10,000 posters that have        an out-of-date URL                     or   Not reprinting 10,0...
Go Links. Please define.         Go Links is a linkShortening + Redirection Service     for NC State University
Got an example?                        You type/click on               go.ncsu.edu/ComputerUse                           a...
Got another example?                           You type/click on                   go.ncsu.edu/oitdesign                  ...
Who can create Go Links?       Employees*             period.                        * Employees is defined as those users...
Why Use Link Shortening Services?1. Easier to remember / use2. Gather General Statistics & Tracking3. Improve Publications...
General Statistics & TrackingHow many clicks did my link get?Where did those visitors come from?What browser were they usi...
Publications & Marketing: Before                               news.ncsu.edunews.ncsu.edu                 Press           ...
Publications & Marketing: After                                                            go.ncsu.edu/pr-npgo.ncsu.edu/pr...
"...but Im already using..."
So...why should you use Go Links?
Which link should visitors trust more?1. http://bit.ly/52Bfcfor2. http://go.ncsu.edu/google(they both go to the same targe...
TRUST, OWNERSHIP & CONTINUITY   What happens when you leave NC State? What happens when you own a link, and wantanother pe...
Which service should NC State trust more?○ bit.ly        X○ goo.gl        X○ is.gd         X○ tinyurl.com   X○ go.ncsu.edu...
Go Links provides...Random & User-Specified Links
Go Links provides...Integrated & Automatic QR Codes
Go Links provides...Transfer Ownership to another userShare link ownership through tags
Go Links provides...             Direct Go Links  User immediately redirected to target URL            Themed Go LinksTool...
Go Links provides...  Mobile Friendly      iPhone                         also...    Smart Phone (BlackBerry etc)       Fe...
Whenever you create a link, the statistics are                  OFF *                 to begin with      * to prevent unne...
If you want Statistics to be collected,              you must      TURN IT ON
Go Links provides...  Simple Statistics
arbitration [ˌɑːbɪˈtreɪʃən]noun1. Someone created a Go Link that you should own,or should point to your choice of URL.Exam...
Questions?    Nick Youngnick_young@ncsu.edu     go.ncsu.edu oitdesign.ncsu.edu
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20110525 go-links-lunch-learn-presentation

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Presentation given to some people at NC State about the Go Links service that I developed for campus.

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20110525 go-links-lunch-learn-presentation

  1. 1. Go Links @ NC State Lunch & Learn Presentation May 25, 2011 ------ Nick YoungOutreach, Communications & Consulting nick_young@ncsu.edu
  2. 2. Whats easier to remember?http://www.ncsu.edu/policies/informationtechnology/REG08.00.2.php or go.ncsu.edu/ComputerUse (if you get this wrong, leave now)
  3. 3. Whats easier to fit on a business card ?http://www.ncsu.edu/project/njyoung-dev/personal/resumes/public or go.ncsu.edu/nick-young (if you get this wrong, leave now)
  4. 4. What costs less?Reprinting 10,000 posters that have an out-of-date URL or Not reprinting 10,000 posters (if you get this wrong, pay attention)
  5. 5. Go Links. Please define. Go Links is a linkShortening + Redirection Service for NC State University
  6. 6. Got an example? You type/click on go.ncsu.edu/ComputerUse and end up athttp://www.ncsu.edu/policies/informationtechnology/REG08.00.2.php
  7. 7. Got another example? You type/click on go.ncsu.edu/oitdesign and end up at oitdesign.ncsu.edu(Note: The Go Link is longer by 3 characters but still serves a purpose)
  8. 8. Who can create Go Links? Employees* period. * Employees is defined as those users who can be identified as being in the Employees OU in the NC State Directory
  9. 9. Why Use Link Shortening Services?1. Easier to remember / use2. Gather General Statistics & Tracking3. Improve Publications & Marketing ○ Print ○ Digital
  10. 10. General Statistics & TrackingHow many clicks did my link get?Where did those visitors come from?What browser were they using?
  11. 11. Publications & Marketing: Before news.ncsu.edunews.ncsu.edu Press Release 1000 Hits news.ncsu.edunews.ncsu.edu
  12. 12. Publications & Marketing: After go.ncsu.edu/pr-npgo.ncsu.edu/pr-bb 25 hits 500 hits Press Release 75 hits 1000 Hits go.ncsu.edu/pr-em1 100 hits go.ncsu.edu/pr-oit
  13. 13. "...but Im already using..."
  14. 14. So...why should you use Go Links?
  15. 15. Which link should visitors trust more?1. http://bit.ly/52Bfcfor2. http://go.ncsu.edu/google(they both go to the same target URL)
  16. 16. TRUST, OWNERSHIP & CONTINUITY What happens when you leave NC State? What happens when you own a link, and wantanother person to share or take over ownership?What happens when an external service removes your links for whatever reason?
  17. 17. Which service should NC State trust more?○ bit.ly X○ goo.gl X○ is.gd X○ tinyurl.com X○ go.ncsu.edu :-)
  18. 18. Go Links provides...Random & User-Specified Links
  19. 19. Go Links provides...Integrated & Automatic QR Codes
  20. 20. Go Links provides...Transfer Ownership to another userShare link ownership through tags
  21. 21. Go Links provides... Direct Go Links User immediately redirected to target URL Themed Go LinksToolbar at the top identifies what the Go Link is
  22. 22. Go Links provides... Mobile Friendly iPhone also... Smart Phone (BlackBerry etc) Feature Phone (text only)
  23. 23. Whenever you create a link, the statistics are OFF * to begin with * to prevent unnecessary database bloat.
  24. 24. If you want Statistics to be collected, you must TURN IT ON
  25. 25. Go Links provides... Simple Statistics
  26. 26. arbitration [ˌɑːbɪˈtreɪʃən]noun1. Someone created a Go Link that you should own,or should point to your choice of URL.Example: If go.ncsu.edu/soccer targets an intramural team2. Someone created a Go Link with an inappropriatetarget.Example: If go.ncsu.edu/soccer targets Dukes soccer team page3. Dont yell at NickExample: seriously, dont yell at Nick
  27. 27. Questions? Nick Youngnick_young@ncsu.edu go.ncsu.edu oitdesign.ncsu.edu

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