THE ANATOMY OF A HABIT
1. Automatic or unconscious
3. Motivated (or made easier)
4. Reinforced through Feedback
5. Reinforced through Practice or Repetition
6. Reinforced through Environment
1. AUTOMATIC OR UNCONSCIOUS
Who drove to/from work
PRACTICING THE BEHAVIOR
Creating a sense of self-
6. REINFORCED THROUGH
MAKE CHOICES A BIT EASIER (OR
“in seven weeks, New York Googlers consumed 3.1 million fewer calories from
Identify the Habit
HABIT EXAMPLE: SAFETY
People take on small,
very specific, targeted
goals, only one at a
decides how to go
Mobile app to record
efforts with feedback
and reinforcement is
built in over time
Participatory Effort Small goals
YOU TRY IT
Identify the Habit
Use your own topic
Starting meetings on time
Slides and references at:
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ABC News http://abcnews.go.com/Health/google-diet-search-giant-overhauled-eating-options-
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Hotseat Case Study http://www.madpow.com/case-studies/hotseat
Project ALERT http://www.projectalert.com/
BJ Fogg – Tiny Habits http://tinyhabitsacademy.org/
Dan Lockton, Design with Intent http://designwithintent.co.uk/