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Sins of a UX Researcher

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Let’s face it; while moderating a usability test or research study even the most experienced UX researcher can get sloppy and make mistakes. Sharing our mistakes and what we’ve learned from them is one of the best ways we can foster growth in this community. Over the last 13 years in this industry, I’ve moderated 100+ research studies and, more importantly, I’ve made a lot of mistakes and learned from them. I invite you to come and learn from my own moderating mistakes and possibly share some of your own during this fun and interactive session!

Published in: Design, Technology
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  • Hi Steven,
    Yes, I get asked by clients to ask design questions all the time too. I push back as much as possible by explaining that the feedback they'll get is not truly actionable. Direct observed behavior, rather than opinions, is what we can accurately report on.
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  • As a consultant, I find that clients often ask me to ask design questions ('Ask them what they think of the colour of the button', 'Can you ask them how they would change the page to make it easier to understand?') or ask if a feature will be used ('Can you ask them if they will click on it?').
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