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Gather Round: How to Share the Stories from UX Research

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Video of talk: https://youtu.be/kEp6cj5Dlms

As UX Researchers, our job is not over when the interviews are finished. In fact, that’s when the most important part of our job is just beginning. How are you going to make sure to tell the end user’s story in way that creates empathy so the right design decisions are made? A key finding from a research study is only actionable if it’s shared in a meaningful way that grabs the attention of your team and stakeholders. For those that could not observe the research first-hand, we have a responsibility to relay the emotions, not just the findings, that were expressed during the research. If we do our job well, we can transport them to that user’s environment. Storytelling makes this possible by creating an emotional impact, which gets the listener to actually feel a user’s pain and motivate them to take corrective action.

Come to this talk to explore how to share research data and the stories from UX research in a compelling way. I’ll review different ways to discover people’s stories, how to decide what stories to tell, and how you can actually tell those stories in a compelling and meaningful way.

Published in: Design
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Gather Round: How to Share the Stories from UX Research

  1. 1. #UXPABOS19 @KyleSoucy UsableInterface.com Gather Round How to Share the Stories from UX Research
  2. 2. “This is my sanctuary…”
  3. 3. we capture and share
 the user’s stories
  4. 4. why do we tell stories?
  5. 5. data≠empathy
  6. 6. Statistics alone = 5-10% retention rates With anecdotes = 65-70%
  7. 7. HOW DO WE LEARN PEOPLE’S STORIES?
  8. 8. Selecting the best method for the research goal
  9. 9. Always Question your methods
  10. 10. know your research questions prior to selecting your method
  11. 11. NO MATTER WHAT method you choose…
  12. 12. Be human.
  13. 13. smile
  14. 14. Make eye contact
  15. 15. Know their name
  16. 16. HOW DO YOU TELL a STORy?
  17. 17. User Research Report
  18. 18. Present The Findings
  19. 19. MOVE PEOPLE TOACTION
  20. 20. “I like the challenge of standing in front of a group of people and being required to reach them.” - Malcolm Gladwell
  21. 21. Set The Scene
  22. 22. Select your props
  23. 23. Photo Collages, Diary Entries, etc.
  24. 24. collaging homework assignment
  25. 25. What’s the secret to being a good storyteller?
  26. 26. It’s not the material…
  27. 27. it’s Emotion
  28. 28. But, Don’t Overdo it!
  29. 29. Beginning Middle End Always propel the story forward
  30. 30. Beginning Middle End Always propel the story forward don’t get lost in the weeds
  31. 31. Always answer the one question that matters most…
  32. 32. Why should I care?
  33. 33. “If you don’t understand how people make decisions in your organization, you will never be able to influence them.” - Erika Hall
  34. 34. presenting data
  35. 35. DECIDE ON THE BEST FORMAT FOR DELIVERY
  36. 36. COVERAGE ADVICE RESEARCH THEMES “ILorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris aliquet tortor tortor, ut auctor ex cursus eget. In congue turpis sed ante placerat, sit ”
 
 - P8 User • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris aliquet tortor tortor, ut auctor ex cursus eget. In congue turpis sed ante placerat, sit amet accumsan nibh venenatis.
 • Phasellus dictum feugiat libero. Maecenas ac diam ac lectus auctor tincidunt id et dui. In non cursus enim. 
 • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris aliquet tortor tortor, ut auctor ex cursus eget. In congue turpis sed ante placerat, sit amet accumsan nibh venenatis. BAD
 EXAMPLE
  37. 37. “peace of mind”
  38. 38. 73%Own and rely on their tablet for [x].
  39. 39. Interactive Make it
  40. 40. HOW DO YOU USE THE STORIES?
  41. 41. Agile User Stories Workshop As a < type of user >, I want to < do something> so that I can < realize a reward >.
  42. 42. Persona Workshop
  43. 43. Empathy Map Exercise
  44. 44. Wrap-up
  45. 45. Tell Stories
  46. 46. engaging Make it
  47. 47. Learn more…
  48. 48. Storytelling podcasts
  49. 49. Books on presenting & Speaking
  50. 50. SmashingMagazine.com article
  51. 51. www.usableinterface.com @kylesoucy Thank you! /usableinterface

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