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!                                                                              laginng                                    ...
Facebook Users?
Select pictures that reflect YOURexperience with using facebook.
#collagingThe most valuablequestion can be theone thats notasked…it’s elicited.
#collaging              e.li.cit:              to draw or bring out              or forth; educe; evokeSource: http://dict...
#collaging
Projective Techniques
#collaging                                                   Rorschach TestImage source: http://en.wikipedia.org/wiki/Rors...
#collaging   Thematic Apperception Test (TAT)Image source: http://www.dissentingview.net/TAT.htm
#collaging                     Kinetic Family DrawingImage source: http://www.beckbunch.com/
#collagingSentence Completion Tests “I like...”      “I need...”            “I regret...”                       “The futur...
#collaging                         Zaltman Metaphor                   Elicitation Technique (ZMET)Image source: http://www...
Common Uses in  Other Fields                 #collaging
Marketing-   Evaluate    responses to    advertisements-   Identify    associations    between brand    images and the    ...
Management-   Assess    achievement    motivation and    other drives in    employees
Sociology-   Assessing the    adoption of    innovation-   Understanding    a community’s    perspective on    new programs
CulturalAnthropology-   Study cultural    meaning
UserExperience-   User    requirements    gathering-   Better    understand the    user’s world    and how to    design fo...
#collagingImage source: http://www.flickr.com/photos/saturdave/504021983/sizes/l/in/set-72157600230137812/
When is this technique   most useful?
Participant Collages
“That’s mydaughterconsolingme whenI’m in pain.”
“This is howI feel - haveto stopwork due topain.”
“Suicide”
“When I’min pain Ifeel like I’mbeingswallowedup.”
“Vomiting!”
#collaging“95% of our thoughtsand feelings areunconscious."- Gerald Zaltman
How to Conduct a Collaging Study
• Choose your topic of interest• Create a collage board and get pictures• Moderate the study (20 minutes) - Leave the room...
#collaging      Pitfall to avoid...“Disgusting”          “Gross”
Remote Collaging
BuzzBack eCollageImage source: http://www.buzzback.com/how-buzzback-ecollage-works
Learn more...•   Article: Collaging - Getting Answers To The    Questions You Don’t Know To Ask    by Kyle Soucy    uxdesi...
Thank you.www.usableinterface.com      @kylesoucy           /usableinterface
Collaging: Getting Answers to the Questions You Don’t Know to Ask
Collaging: Getting Answers to the Questions You Don’t Know to Ask
Collaging: Getting Answers to the Questions You Don’t Know to Ask
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Collaging: Getting Answers to the Questions You Don’t Know to Ask

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When conducting user research, we all know asking the right questions is just as important as how you ask them, but how do you even know what questions to ask? What if the discussion topic is extremely personal and private? How do you get a complete stranger to open up to you? There is a better way to conduct an in-depth interview and it doesn’t involve using a clipboard. Just imagine what you could discover if the participant’s answers weren’t limited to a predetermined set of questions.

Collaging is a needs-elicitation technique where users randomly select images to represent how they feel about a specific topic. Users then explain the reason they chose each image to the moderator. The collage becomes an instrument for participants to express the needs that they might not otherwise have been able to articulate. This information allows us to better understand the user's world and how to design for it.

This presentation will explain the history of collaging and other projective techniques, what you can learn from it, how to conduct it, and how to analyze the findings. A demonstration of a Collaging exercise will also be performed with participants from the audience!

Bio: Kyle Soucy is the founding principal of Usable Interface, an independent consulting company specializing in product usability and user-centered design. Her clients have ranged in industries from pharmaceutical giants like Pfizer to publishing powerhouses like McGraw-Hill. She has created intuitive interfaces for a variety of different products, everything from web sites to touch screen devices.

Kyle is the Founder and Past President of the New Hampshire Chapter of the Usability Professionals’ Association (NH UPA), she has served as the Chair of PhillyCHI, the Philadelphia Chapter of the Association for Computing Machinery’s Special Interest Group on Computer-Human Interaction (ACM SIGCHI), and she was the local UXnet Ambassador for New Hampshire. She is very passionate about the continued growth of the usability and user experience design community.

Article: Kyle wrote an article on collaging for Smashing magazine: http://uxdesign.smashingmagazine.com/2012/02/06/collaging-getting-answers-questions-you-dont-know-ask/

Published in: Spiritual, Technology, Design
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Collaging: Getting Answers to the Questions You Don’t Know to Ask

  1. 1. ! laginng #colll a gi g #co ! ! ! ! Collaging ! ! ! Getting answers to the questions you don’t know to ask ! !Kyle Soucy ! @kylesoucyKyle Soucy | Usable Interface | @kylesoucy ! !IA Summit 2012Boston UPA Conference 2011 !
  2. 2. Facebook Users?
  3. 3. Select pictures that reflect YOURexperience with using facebook.
  4. 4. #collagingThe most valuablequestion can be theone thats notasked…it’s elicited.
  5. 5. #collaging e.li.cit: to draw or bring out or forth; educe; evokeSource: http://dictionary.reference.com/browse/elicitation
  6. 6. #collaging
  7. 7. Projective Techniques
  8. 8. #collaging Rorschach TestImage source: http://en.wikipedia.org/wiki/Rorschach_test
  9. 9. #collaging Thematic Apperception Test (TAT)Image source: http://www.dissentingview.net/TAT.htm
  10. 10. #collaging Kinetic Family DrawingImage source: http://www.beckbunch.com/
  11. 11. #collagingSentence Completion Tests “I like...” “I need...” “I regret...” “The future...” “I can’t...”“Sometimes...” “I secretly...” “What annoys me...”
  12. 12. #collaging Zaltman Metaphor Elicitation Technique (ZMET)Image source: http://www.ted.com/talks/morgan_spurlock_the_greatest_ted_talk_ever_sold.html
  13. 13. Common Uses in Other Fields #collaging
  14. 14. Marketing- Evaluate responses to advertisements- Identify associations between brand images and the emotions they may provoke Image source: http://ronnroxx.blogspot.com/2009/11/pepsi-twist-ad-campaign-pisses-in-your.html
  15. 15. Management- Assess achievement motivation and other drives in employees
  16. 16. Sociology- Assessing the adoption of innovation- Understanding a community’s perspective on new programs
  17. 17. CulturalAnthropology- Study cultural meaning
  18. 18. UserExperience- User requirements gathering- Better understand the user’s world and how to design for it
  19. 19. #collagingImage source: http://www.flickr.com/photos/saturdave/504021983/sizes/l/in/set-72157600230137812/
  20. 20. When is this technique most useful?
  21. 21. Participant Collages
  22. 22. “That’s mydaughterconsolingme whenI’m in pain.”
  23. 23. “This is howI feel - haveto stopwork due topain.”
  24. 24. “Suicide”
  25. 25. “When I’min pain Ifeel like I’mbeingswallowedup.”
  26. 26. “Vomiting!”
  27. 27. #collaging“95% of our thoughtsand feelings areunconscious."- Gerald Zaltman
  28. 28. How to Conduct a Collaging Study
  29. 29. • Choose your topic of interest• Create a collage board and get pictures• Moderate the study (20 minutes) - Leave the room - Probe carefully• Conduct Analysis
  30. 30. #collaging Pitfall to avoid...“Disgusting” “Gross”
  31. 31. Remote Collaging
  32. 32. BuzzBack eCollageImage source: http://www.buzzback.com/how-buzzback-ecollage-works
  33. 33. Learn more...• Article: Collaging - Getting Answers To The Questions You Don’t Know To Ask by Kyle Soucy uxdesign.smashingmagazine.com• Book: How Customers Think by Gerald Zaltman• Book: Customer Intimacy by Fred Wiersema• Book: Blink by Malcolm Gladwell
  34. 34. Thank you.www.usableinterface.com @kylesoucy /usableinterface

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