Eye Tracking Technology

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Bob Granito - Eye-Tracking Technology - September 2011

Bob Granito
President
Interactive Video Productions
732-970-9446
www.interactivevideo.com

Published in: Education, Technology, Business
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  • Try GazeRecorder WebCam Eye Tracking for usability testing https://sourceforge.net/projects/gazerecorder/
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Eye Tracking Technology

  1. 1. YOUR GLOBAL TECHNOLOGY PARTNER, ANYWHERE, ANYTIME<br />UPA NJ Chapter<br />Eye Tracking Overview<br />
  2. 2. Eye Tracking<br />● Eye tracking<br />- provides feedback on when, where and for how long a respondent looks at a particular stimulus<br />- ideal for testing websites, print media, store shelving, etc.<br /> - hardware can be desktop, freestanding or head mounted<br />- Bio-sensory data capture can also be incorporated<br />
  3. 3. Eye Tracking Devices <br />Desktop <br />Eye Tracking Glasses<br />Free Standing<br />
  4. 4. Eye Tracking Technology<br />● Eye tracking advancements<br />- plug and play<br /> - non-intrusive<br /> - robust and reliable<br /> - works with glasses and contacts<br />
  5. 5. Eye Tracking Technology<br />● Eye tracking applications<br />- any stimulus that can be displayed electronically<br /> - utilized for stimuli in real world environments<br /> - utilized for stimuli in virtual environments <br />
  6. 6. Eye Tracking<br />● Eye tracking deliverables<br />- AVI video recording with picture-in-picture video and eye gaze overlay<br />- data output which includes gaze plots, heat maps and AOIs (areas of interest<br />- some stimuli may not be applicable in certain applications<br />
  7. 7.
  8. 8. Eye Tracking Data<br />● Gaze Plot<br />
  9. 9. Eye Tracking Data<br />● Heat Map<br />
  10. 10. Eye Tracking Data<br />● AOI (area of interest)<br />
  11. 11. Eye Tracking Data<br />● AOI (area of interest)<br />
  12. 12. AOIs – Areas of Interest<br />
  13. 13. YOUR GLOBAL TECHNOLOGY PARTNER, ANYWHERE, ANYTIME<br />UPA NJ Chapter<br />Eye Tracking Overview<br />

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