5 tips for better multiplatform user experience


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People that interact with the internet via smartphones, tablet PC's, Desktop PC's and other technologies like eReaders and even wearable technology want to do so when and wear they choose. It is therefore imperative that organisations take a considered and well implemented approach to Multiplatform user experience.
This slideshare provides 5 practical tips to help make the user experience better, whatever the device and context of use.

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5 tips for better multiplatform user experience

  1. 1. www.usability247.com
  2. 2. www.usability247.com The modern consumer is accessing content via different platforms. Smartphones, tablets, PCs, and even TVs are now being used to browse and visit websites.
  3. 3. www.usability247.com It is important that visitors to your website enjoy the same level of usability, regardless of the platform they view it on.
  4. 4. www.usability247.com Continue reading for 5 Tips on improving your customers' Multiplatform User Experience.
  5. 5. www.usability247.com Design for change Be mindful of the platform-dependent changes that will need addressing when designing your website. 1 These will include modifications to the User Interface, as well as hardware and OS interfaces, to ensure a smoother experience for all your customers.
  6. 6. You can't perform the same range of tasks on a mobile that you can on a PC. Likewise a tablet and TV – or any combination thereof. Each platform has its own strengths, own context of use, and own set of limitations. 2Respect the limitations of each platform
  7. 7. www.usability247.com Play to the strengths and the context, but don't attempt to push beyond the limitations, as it will damage the multiplatform user experience.
  8. 8. 3 Don't make users scroll What looks good on a PC screen may look plain awful on a smartphone or tablet. Cramming too much in on the mobile format will result in messy rendering, and inevitable scrolling. Horizontal scrolling being a particular turn off.
  9. 9. responsive, designs will present optimised page, dependent upon device. or adaptive resize Use that or an
  10. 10. www.usability247.com Context is what drives the consumer's choice of device. The main uses for each are: 4Provide functionality and features based on context
  11. 11. www.usability247.com Smartphone  On the go / at home  Communicate and connect  Short bursts  Content snacking
  12. 12.  At home  Relaxed  No hurry  Entertainment and browsing Tablet
  13. 13. PC/Laptop  Office or home  Productivity, work-related  The heavy lifting other devices can't handle  Focused, time-consuming, serious  Research intensive
  14. 14. www.usability247.com Offer device-specific features and website functionality that reflect these contexts, and enrich the multiplatform user experience.
  15. 15. www.usability247.com The homepages is the shop window onto your website. From it, the customer should be able to find what they want in as few clicks as possible. Different platforms present different screen sizes and methods of interaction by which the user can engage. 5Think about homepage content order for each platform
  16. 16. Tailor contextual content towards specific devices, and prioritise the order in which it appears on the screen, so that the important content (such as navigation, product search, special offers etc.) is at the top, with secondary content linked further down.
  17. 17. Ensure your customers enjoy a seamless and consistent multiplatform user experience. To find out how, get in touch with Usability24/7 today! www.usability247.com