How To Leverage LinkedIn For Business

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Urvi Mehta, aka Social Media Gal, shares "LinkedIn Strategies To Create HIGH Paying Customers And Clients For Your Business (Even If You Are NEW To LinkedIn)"

This presentation was given at the Michigan Business Growth Seminar on September 13th, 2013. This presentation has also been given in a webinar. To access a recent webinar replay, please visit http://preasy.com/webinar/linkedinreplay.html

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How To Leverage LinkedIn For Business

  1. 1. LinkedIn Marketing Urvi Mehta PR Easy www.PREasy.com
  2. 2. Urvi Mehta
  3. 3. Why LinkedIn
  4. 4. Your Profile
  5. 5. Your 1st Impression
  6. 6. Help People Find You
  7. 7. Summary
  8. 8. Skills & Endorsements
  9. 9. Showcase Your Experience
  10. 10. Be Complete! • Research shows you will be 40 times more effective on LinkedIn if you have a fully completed profile. Failing to complete your profile is like playing golf with a bag full of putters. • LinkedIn’s definition of a 100% Complete Profile:  Name and Position…………………………....25%  Picture………………………………………..….5%  Summary……………………………………..…5%  Specialties…………………………………..….5%  Education…………………………………..…15%  Past Job #1……………………………….….15%  Past Job #2…………………………….…….15%  Recommendation #1………………………….5%  Recommendation #2………………………….5%  Recommendation #3………………………….5%
  11. 11. Building Your Community
  12. 12. Existing Network
  13. 13. Join the Action
  14. 14. LinkedIn Groups • Search for and join industry-related LinkedIn groups as well as groups with your ideal clients – For Example, Accountants: Join Accounting groups as well as Niche Groups of people you work with • Creates a connection between you and other group members • If the group is active, join in the conversation where appropriate
  15. 15. Give Your Company a Voice
  16. 16. Company Page • Let users know about your company • Company pages are indexed in Search Engines • Build Followers • Promote services and products • Get recommendations on your products and services • Post jobs (for a fee)
  17. 17. 3 Biggest Mistakes On LinkedIn
  18. 18. No Proper Photos!!!
  19. 19. Spammy Inbox Message
  20. 20. Connection Requests
  21. 21. 3 Tips To Easily Stand Out On LinkedIn
  22. 22. Keyword Rich Profiles • Five Areas to Include Keywords: – Headline – Experience – Summary – Interests – Skills
  23. 23. Informative Headline • Your headline is the single most important asset on your LinkedIn profile.
  24. 24. Endorsements: Give Them Out
  25. 25. Missy Payal
  26. 26. LinkedIn Success Bootcamp Your COMPLETE Blueprint On How To Effectively & Efficiently Leverage LinkedIn For Your Business And Make Money With It!
  27. 27. LinkedIn Success Bootcamp Magnetic Presence on LinkedIn • Secrets To Creating A Magnetic Profile • How To Leverage Recommendations On LinkedIn • Discover Most Efficient Ways To Connect With Your Target Prospects • How To Rank #1 In LinkedIn for your market
  28. 28. LinkedIn Success Bootcamp LinkedIn Lead Generation • Building LinkedIn Community • Become An Expert On LinkedIn • Secrets To Driving Targeted Traffic Back To Your Blog Or Website • LinkedIn Blueprint For Marketing Just 15 Minutes A Day
  29. 29. LinkedIn Success Bootcamp Business on LinkedIn • How To Market Your Company On LinkedIn • Advanced Company Features • How to Generate Followers for your Company Profile LinkedIn Ad Secrets • How To Create, Setup And Optimize Your LinkedIn Ad Campaign • Common Mistakes To Avoid
  30. 30. LinkedIn Success Bootcamp Bonus Leveraging LinkedIn with Urvi Mehta and Lewis Howes Value: $77
  31. 31. LinkedIn Success Bootcamp Bonuses • Strategy/Group Coaching Call each month (Value $297) • LinkedIn 17 Point Diagnostic Check (Value $97) • LinkedIn Recommendation (Value: Priceless)
  32. 32. LinkedIn Success Bootcamp GET INSTANT ACCESS! Each Module will be released weekly The Monthly Strategy Calls Will Help To Get YOUR Questions Answered About LinkedIn and Other Online Marketing Strategies! You Will Have Access For Life! ***You Will Also Have Access To Upgrades***
  33. 33. “…Amazing Grasp…” Urvi presented on LinkedIn to our group and displayed an amazing grasp of the tool. She helped us understand the value of LinkedIn to our business and spoke to how we can better use LinkedIn to get the word out about our professional expertise. -Greg Knapp, Owner, Aspen Tech Consulting
  34. 34. LinkedIn Success Bootcamp • LinkedIn Success Bootcamp $297 • Leveraging LinkedIn Audio $77 • Monthly Strategy Call $297 • 17 Point Diagnostic Check $97 • LinkedIn Recommendation Priceless Total Value $768
  35. 35. For Today Only: $297 LinkedIn Success Bootcamp For Only $97 (You Get Over $768 Value) www.preasy.com/lsb
  36. 36. “…Easy to follow…” Out of all the LinkedIn workshops I have attended, Urvi's workshops were the best. I have attended 3 of her LinkedIn workshops over the course of 6 months and each time I attended I picked up at least 3 new tips to improve my LinkedIn profile and marketing. Urvi truly is an expert on LinkedIn and her teaching style is easy to follow -Priya Marwah Doornbos, Owner/Attorney, PMD Legal
  37. 37. LinkedIn Success Bootcamp
  38. 38. Love It Or Leave It Guarantee Go Through The Entire Bootcamp and Bonuses And If You Are Not Absolutely Thrilled And Feel That It’s Not Worth The Money Just Let Us Know And We Will Give You Refund Right Away!
  39. 39. How Much Are You Losing By Not Effectively Utilizing LinkedIn Marketing For Your Business?
  40. 40. For Today Only: $297 LinkedIn Success Bootcamp For Only $97 (You Get Over $768 Value) www.preasy.com/lsb
  41. 41. For Questions, please connect with me on LinkedIn at: http://www.linkedin.com/in/urvimehta

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