It is easy to be seduced by beautiful looking websites and say "I want something just like that".
While it is a given that a website should look professional and attractive, more important is how it connects with its intended audience (more so than with the business owner).
This workshop walks us through the process of planning a website so that it does just that.
Once the plan is complete, this is what needs to be provided to your website developer.
Other factors which will help reduce costs, such as having your content ready prior to your site being designed are also discussed.