The Brand Train - Branding on the move

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Brief idea on how the trains are being used as a medium to get in touch with consumers in India.

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The Brand Train - Branding on the move

  1. 1. Branding on the move
  2. 2. The Concept • The Brand Train is an initiative by the Railway Ministry of India whereby an entire passenger train is offered to a marketer for branding for 6 months. • This initiative is a part of the public-private partnership (PPP). • The initiative was started with an objective of garnering additional revenue for the Indian Railways. • This enabled marketers to provide a live and focused brand experience to consumers.
  3. 3. Some interesting facts on a passenger train • A Rajdhani or Shatabdi has more than 80 per cent new passengers on every trip, unlike local trains. • Average of 1,000 passengers on a one-way journey . • Stops at key stations across India which invites a huge send off and receiving crowd . • Average travel time for a southbound Rajdhani is 30 to 46 hours one way.

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